In this episode of the Six Sells Podcast, Mike Nicholson at Six Sells talks with Sam Tatum, who is the head of behavioural insight at Ogilvy, and also the author of the excellent book, Evolutionary Ideas.
In the book, and this conversation, Sam unpacks some of the psychological principles that drive our decision-making and shares with us some ideas on how we might use those principles.
Sam helps us to understand how behavioural science and evolutionary psychology can help us to solve tomorrow’s challenges, by borrowing from yesterday’s solutions.
Evolutionary Ideas is available from all good book stores and on Amazon here - https://www.amazon.co.uk/Evolutionary-Ideas-Unlocking-innovation-challenges/dp/0857197878/ref=sr_1_1?crid=3HXS22DJDC2F&keywords=Evolutionary+Ideas&qid=1659600022&sprefix=evolutionary+ideas%2Caps%2C64&sr=8-1
About Six Sells:
Six Sells is a people-marketing agency that works 1-2-1 with your execs to get ideas out of their heads, and into the newsfeed of your ideal clients with our ghostwriting and social networking training services.
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