In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter, Karen-Nelson Field from Amplified Intelligence, and JP Edwards at OMD about some brand new research around attention to advertising on Twitter.
We touched on many subjects including:
‣ How much attention is enough?
‣ Active vs Passive attention
‣ Who is responsible for creating attention, the publisher, the creative?
