

The Agent Leader Podcast
Brent Kelly--The Agent Leader Podcast
The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results.
With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.
Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.
With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams.
Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.
Episodes
Mentioned books

Dec 2, 2021 • 45min
10 Things That Require Zero Talent
Brent is joined by Roger Sitkins on this episode of The Agent Leader to discuss great lessons from little league - 10 Things That Require Zero Talent.
Listen in to hear how these core 10 are crucial to success in the independent insurance world:
1 - Being on Time
2 - Work Ethic
3 - Effort
4 - Body Language
5 - Energy
6 - Attitude
7 - Passion
8 - Being Coachable
9 - Doing Extra
10 - Being Prepared
If you're ready to get great results for your insurance agency and go through a 90-day Deep Dive with our coaches, visit www.sitkins.com/aim
#InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining
Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: www.sitkins.com/programs
To learn more about our producer sales course: www.sitkins.com/profit
Want to see all of the events we have coming up? www.sitkins.com/eventcalendar
Subscribe to our channel: www.youtube.com/c/Sitkinselect
Listen to the Agent Leader podcast: www.sitkins.com/podcast

Nov 23, 2021 • 35min
Be So Good at the Basics That You're Cutting Edge
Roger Sitkins joins Brent for another episode of The Agent Leader, focused on a great Joe Calloway quote - "Be so good at the basics that you are considered cutting edge."
This idea speaks so much on everything we do at Sitkins with independent insurance agencies, focusing on consistency in the basics to build success.
Listen in for a great conversation on asking for referrals, low-risk practice, having points of differentiation, and more key points of creating a true sales organization.
If you're ready to get great results for your insurance agency and go through a 90-day Deep Dive with our coaches, visit www.sitkins.com/aim
Joe Calloway books mentioned: Becoming a Category of One
Be the Best at What Matters Most
To view the video of this podcast or read the transcript: https://www.sitkins.com/blog/be-so-good-at-the-basics-that-you-re-cutting-edge
#InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining
Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: www.sitkins.com/programs
To learn more about our producer sales course: www.sitkins.com/profit
Want to see all of the events we have coming up? www.sitkins.com/eventcalendar
Subscribe to our channel: www.youtube.com/c/Sitkinselect
Listen to the Agent Leader podcast: www.sitkins.com/podcast

Nov 10, 2021 • 32min
Play a Bigger Game - Interview with Todd Lykke
Agency leader Todd Lykke joins the Agent Leader podcast to talk strategies as a true Sales Organization. Todd shares great tips on how he has grown his agency by focusing on sales and always looking for what's next.
Listen in as Brent and Todd discuss mindset, strategies, and discipline that you can apply to your independent insurance agency.
If you're interested in getting the same results as Todd's agency, TCL, and other member agencies, visit www.sitkins.com/aim
To view the video of this podcast or read the transcript: https://www.sitkins.com/blog/mindset-strategy-and-discipline
#InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining
Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: www.sitkins.com/programs
To learn more about our producer sales course: www.sitkins.com/profit
Want to see all of the events we have coming up? www.sitkins.com/eventcalendar
Subscribe to our channel: www.youtube.com/c/Sitkinselect
Listen to the Agent Leader podcast: www.sitkins.com/podcast

Nov 3, 2021 • 26min
Be a Goldfish - Interview with Sales Leader Paul Corder
Brent is joined by Paul Corder, the Senior Director of Sales and Marketing for Peel & Holland in this episode.
Paul shares some struggles, lots of successes, and core processes that are driving their success.
Gain great tips from this insurance agency's experience building value and relationships with clients - and hear some great quotes along the way.
If you're interested in getting the same results as Peel & Holland and other member agencies, visit www.sitkins.com/aim
#InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining
Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: www.sitkins.com/programs
To learn more about our producer sales course: www.sitkins.com/profit
Want to see all of the events we have coming up? www.sitkins.com/eventcalendar
Subscribe to our channel: https://www.youtube.com/c/Sitkinselect
Listen to the Agent Leader podcast: www.sitkins.com/podcast

Oct 27, 2021 • 10min
Quality of Questions
Listen in as Brent discusses how the quality of questions you ask clients, prospects, and yourself can help propel your career forward.
Learn how to move from Can I, to How Can I, and finally How Will I...
to make your goals a reality.
Let's accelerate your success, visit www.sitkins.com/aim
To learn more about our producer sales course: https://www.sitkins.com/profit
Want to see all of the events we have coming up? https://www.sitkins.com/eventcalendar
Subscribe to our channel: https://www.youtube.com/c/Sitkinselect
Listen to the Agent Leader podcast: https://www.sitkins.com/podcast

Oct 20, 2021 • 23min
Do Not Complain About That Which You Tolerate
This episode focuses on a phrase that pertains to most insurance professionals, "Do not complain about that which you tolerate."
Brent goes through ways that producers, sales managers and agency leaders can all use this phrase to make improvements to their routines.
Brent's challenge to all his listeners is to identify one area, whatever your agency role is, one thing that you've been complaining about too long that you're finally going to say enough is enough. Take the first step to make sure that in the future, this becomes certainly much less of an issue or a problem for you and the agency.
Let us help you and connect you with other agencies, coaches, and peers that can share stories and ideas to make sure that you're compressing time. Life's too short. Let's accelerate your success, visit www.sitkins.com/aim
To learn more about our producer sales course: https://www.sitkins.com/profit
Want to see all of the events we have coming up? https://www.sitkins.com/eventcalendar
Subscribe to our channel: https://www.youtube.com/channel/UCAFd3mDIxF2c0TPvAZb8-FQ
Listen to the Agent Leader podcast: https://www.sitkins.com/podcast

Oct 12, 2021 • 27min
What's the Value of an Appointment?
Roger Sitkins joins Brent to talk about a new breakthrough for insurance agencies and producers - the true value of an appointment. Listen in as they discuss the impact an appointments value has for producers and agencies.
Learn new strategies focused on TSS, Time Spent Selling, and how to get producers in the green zone doing the four key money making activities: sales, the continuation process, relationship management, and pipeline building.
#InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining
Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: https://www.sitkins.com/aim
To learn more about our producer sales course: https://www.sitkins.com/profit
Want to see all of the events we have coming up? https://www.sitkins.com/eventcalendar
Subscribe to our channel: https://www.youtube.com/channel/UCAFd3mDIxF2c0TPvAZb8-FQ
Listen to the Agent Leader podcast: https://www.sitkins.com/podcast

Sep 30, 2021 • 25min
Two BORs Before Lunch - Producer Success Story with Kristen Schoeneberger
"Don't lose yourself, and remember what makes you unique." Great words of advice from Kristen Schoeneberger, assistant vice president of HUB for a new episode of The Agent Leader podcast. Kristen shares her insurance sales success story of scoring two BORs before lunch time - the best excuse for being late to one of our training programs ever! - and her biggest takeaways in her first year being in the independent broker side, from challenges to key techniques and strategies.
Listen in as Kristen tells how a total team sales approach has benefited her, and shares more advice for newer insurance professionals.
* To learn more about our All-Inclusive agency training model, visit https://www.sitkins.com/aim
* To access the agency transformation scorecard, visit https://www.sitkins.com/scorecard
#insurancesales #independentinsurance #sales #bor #salestraining #insuranceproducers

Sep 23, 2021 • 60min
Five Critical Mindsets of Successful Insurance Professionals
Roger Sitkins joins Brent Kelly for another episode of The Agent Leader, focused on the Five Critical Mindsets of Successful Insurance Professionals.
Listen in as the coaches talk through each mindset: Relationships, Productivity, Growth, Integrity and Alignment, and how they pertain to you and your career in an independent insurance agency.
To access the Agency Scorecard, visit www.sitkins.com/scorecard or to learn more about our All Inclusive training programs, visit www.sitkins.com/aim

Sep 9, 2021 • 42min
Specialized for Success - Interview with Joe Vens
ProducerFit graduate and Risk Advisor, Joe Vens, joins Brent Kelly for this episode of The Agent Leader podcast.
Joe drops great tips for younger (and experienced but still growing) insurance producers including:
- "People won't care how much you know, until they know how much you care."
- Having a niche separates you from 95% of your competition that identifies as more generalist type insurance agents.
- How you can create impact from sharing your value proposition in a different way.
- In negotiating, you're always in the best position when you're willing to walk away from an opportunity.
- If you're going to have external success with clients, you've got to have internal success with your team, that you're aligned and on the same page.
- "If you don't buy into a system and process, you are going to be everybody else. And if you're fine being everybody else, do that,"
- The best time to lose business is in the first meeting.
Joe's final words for any insurance producer or risk advisor?
"I would say, spend time and be intentional about, if you're starting out, what risks or what opportunities do you really enjoy spending time in?
Be intentional about where you want to spend your time, and then just make the decision to specialize in that space and commit to it.
Allow yourself during working/selling hours to have a focus around "where do I want to be? And how do I brand myself and market myself as somebody who is a specialist or an expert?"
Maybe that will take some time, but it is true if you are focused on it to outwardly be telling people, 'I have a focus in manufacturing, I have a focus in general contractor risk. I have a focus in retail,' whatever space that you enjoy being in, make a decision that you're going to have a focus in that space."
To learn more about our programs visit https://www.sitkins.com/aim
To hear more episodes of The Agent Leader podcast, visit https://www.sitkins.com/podcast
#insurancesales #independentinsurance #insurance #independentagents #producertraining #producertips #agencyleadership #profit #sitkinsisthesolution #salestips