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Open Threads

Latest episodes

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Apr 17, 2024 • 18min

Software founder life in NYC with Sam Selikoff

Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places.  Brian and Sam’s conversation was recorded on December 15th, 2023.(00:00) - Software founder life in NYC with Sam Selikoff (02:59) - What is the crowd like? (05:08) - New York's downfall - sports teams (06:56) - Working remotely in NYC (10:47) - City life vs. Suburb life (12:39) - NY energy (crazy and all!) (14:27) - Cost of living
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Apr 10, 2024 • 23min

Building a Courses Business with a YouTube audience with Kevin Powell

Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS.  Brian and Kevin’s conversation was recorded on December 7th, 2023.(00:00) - Building a Courses Business with a YouTube audience with Kevin Powell (01:34) - Kevin's ideal customer journey (03:18) - Using call-to-action cards on YouTube (05:35) - Kevin's channels of revenue (09:23) - Running a Discord community (12:27) - Pricing and course organization (16:53) - Once off vs Memberships (18:54) - Deciding what to create next (20:45) - Kevin's 2024 resolutions
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Apr 3, 2024 • 29min

How Lianna Patch Reinvented Her Copywriting Business

Lianna Patch, a professional copywriter who reinvented her career by focusing on comedic copy, shares her transformative journey in this engaging conversation. She describes her transition from dull freelance work to relaunching Punchline Copy, emphasizing the importance of fun and client alignment. Topics include innovative email courses, productized services, and the impact of her creative constraints. Lianna also discusses future projects for humor writing and her shift towards passive income, showcasing her vibrant approach to copywriting.
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Mar 27, 2024 • 34min

Fractional Product Management to SaaS Cofounder with James Lewis

I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space.  Brian and James’ conversation was recorded on December 8th, 2023.(00:00) - Fractional Product Management to SaaS Cofounder with James Lewis (02:13) - James' current day to day (05:04) - Transitioning from dev to project management (08:10) - The first big move and early learnings (13:50) - Working as a fractional product manager for lemon (16:10) - How James landed the lemon role (18:02) - Dusting off the dev hat (21:05) - What is lemon? (22:55) - ...And how does it work? (26:15) - lemon's current roadmap
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Mar 20, 2024 • 21min

From Founder to Coaching Founders with Justin Ferriman

Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. Brian and Justin’s conversation was recorded on November 10th, 2023.(00:00) - From Founder to Coaching Founders with Justin Ferriman (01:26) - Justin's coaching story (03:09) - The Know/Like/Trust list (04:13) - Ideation to execution (05:38) - How Justin is structuring his coaching offerings (11:58) - Keeping room for growth (13:35) - Justin on marketing his coaching business (15:31) - Being active in a community > Hard sell (18:20) - Using quality content to build trust
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Mar 13, 2024 • 39min

Teaching User Interface Development with Sam Selikoff (BuildUI)

Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube.  Brian and Sam’s conversation was recorded on December 15th, 2023.(00:00) - Teaching User Interface Development with Sam Selikoff (BuildUI) (04:47) - Sam's elevator pitch (06:16) - Marketing as front end only (at first)z (09:50) - BuildUI courses and staying up to date (18:17) - BuildUI's UI (...and UX) (20:53) - Sam's time at TED (25:37) - Transition from TED to BuildUI (29:02) - BuildUI origin story (32:12) - Pivoting moments for BuildUI
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Mar 6, 2024 • 14min

The Health Pendulum as Entrepreneurs with Jay Clouse

Jay Clouse, founder of Creator Science, returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be).  Brian and Jay’s conversation was recorded on November 8th, 2023.(00:00) - The Health Pendulum as Entrepreneurs (01:39) - Physical health = mental health (03:42) - Jay's health and fitness "stack" (05:59) - Diet and portion control (08:10) - Morning person/Night troll?
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Feb 28, 2024 • 22min

Geeking out on Comedy with Lianna Patch

Lianna Patch is known as a fantastic copywriter. Why? Because she’s also a comedian! We talk about Lianna’s passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter.  Brian and Lianna’s conversation was recorded on December 13th, 2023.(00:00) - Geeking out on Comedy with Lianna Patch (01:50) - Lianna's introduction to comedy (05:08) - Niching down in comedy (10:39) - Building a comedy set (12:58) - Dealing with stage fright (and monkey brain "anxiety" ) (15:58) - Lianna's comedic inspiration (17:43) - Combining comedy with copy (19:50) - Lianna's journey to "punchline copy"
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Feb 21, 2024 • 41min

Teaching CSS to 800k YouTube Subscribers with Kevin Powell

I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers.  Brian and Kevin’s conversation was recorded on December 7th, 2023.(00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell (05:10) - A week in the life of Kevin Powell (07:49) - Kevin's YouTube origin story (08:49) - Who is your target audience? (13:02) - Staying on the cutting edge (15:12) - Content ideation and maintaining a calendar (17:54) - Crafting the perfect video title (21:04) - The YouTube analytics rabbit hole (23:55) - Scripting and planning a video (26:06) - Outsourcing editing and post-production (28:09) - Long form vs short form content (30:49) - YouTube algorithms (or what we know about them) (32:30) - Subcribers to customers! (33:56) - Engaging with the YouTube community (36:48) - Separating content avenues
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Feb 14, 2024 • 30min

YouTube as a Business with Aaron Francis

Aaron Francis, creator of screencasting.com and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube.Brian and Aaron's conversation was recorded on November 16th, 2023.(00:00) - YouTube as a business with Aaron Francis (01:06) - Talking video and screencasting.com (02:46) - Growing multiple YouTube channels (06:22) - How many YouTube subscribers is "enough"? (11:29) - YouTube Monetization (16:45) - Imposter Syndrome as a Teacher (19:48) - Hours & commitment in a YouTube business (24:43) - Staying authentic on YouTube

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