I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers. 

Brian and Kevin’s conversation was recorded on December 7th, 2023.

• (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell
• (05:10) - A week in the life of Kevin Powell
• (07:49) - Kevin's YouTube origin story
• (08:49) - Who is your target audience?
• (13:02) - Staying on the cutting edge
• (15:12) - Content ideation and maintaining a calendar
• (17:54) - Crafting the perfect video title
• (21:04) - The YouTube analytics rabbit hole
• (23:55) - Scripting and planning a video
• (26:06) - Outsourcing editing and post-production
• (28:09) - Long form vs short form content
• (30:49) - YouTube algorithms (or what we know about them)
• (32:30) - Subcribers to customers!
• (33:56) - Engaging with the YouTube community
• (36:48) - Separating content avenues