Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. 

Brian and Justin’s conversation was recorded on November 10th, 2023.

• (00:00) - From Founder to Coaching Founders with Justin Ferriman
• (01:26) - Justin's coaching story
• (03:09) - The Know/Like/Trust list
• (04:13) - Ideation to execution
• (05:38) - How Justin is structuring his coaching offerings
• (11:58) - Keeping room for growth
• (13:35) - Justin on marketing his coaching business
• (15:31) - Being active in a community > Hard sell
• (18:20) - Using quality content to build trust