Humanize IT

In this conversation, Adam Walter and Dave discuss the importance of networking for Managed Service Providers (MSPs) and vendors at industry conferences. They explore strategies for maximizing conference attendance, the significance of pre-event preparation, and the value of building relationships with both vendors and peers. The discussion also touches on overcoming introversion in networking situations and concludes with key takeaways for effective networking.

In this conversation, Adam Walter and Dave discuss the concept of 'selling without selling,' emphasizing the importance of building relationships, listening to clients, and engaging genuinely rather than pushing for sales. They share personal experiences and insights on how to effectively connect with clients and the significance of networking in the MSP industry.

In this conversation, Adam Walter and Sudhir discuss marketing for large MSPs and how Xamplify helps coordinate and streamline marketing efforts for these companies. They highlight the challenges faced by large MSPs in managing multiple partners and products, and the need for standardization and coordination. Xamplify offers a solution by providing a platform where MSPs can invite partners, create landing pages, and co-author collateral. They also emphasize the importance of effective partner programs and the benefits of multi-tenancy in managing partner relationships. The conversation concludes with a discussion on the significance of landing pages and the role they play in driving revenue and attracting clients.

Xamplify is a marketing automation and co-marketing automation solution for MSPs. The conversation explores why MSPs often struggle with marketing themselves and how they can overcome this challenge. One reason is that marketing services is more complex than marketing physical or digital products. Another reason is that MSPs often lack guidance and support in marketing. The conversation emphasizes the importance of defining target markets and specializing in specific areas. It also highlights the value of partnerships and collaboration with vendors to enhance marketing efforts. The episode concludes by discussing how Xamplify can help MSPs with marketing and partnership management.

In this conversation, Adam and Skip discuss the importance of creating value for clients. They emphasize the need to understand what clients care about and tailor solutions to meet their specific needs. They also highlight the significance of listening to clients and making them feel heard. The conversation touches on the concept of perceived value and how it can be enhanced by focusing on what moves the needle for the client's business. The hosts provide practical tips for increasing value, such as asking open-ended questions, prioritizing client needs, and demonstrating tangible improvements.

In this conversation, Tim Golden discusses the concept of compliance as a service and how it can make things easier for MSPs. Compliance as a service involves helping clients become more compliant and defensible by offering services such as policy development, risk assessments, and security awareness training. The key is to have a centralized risk register where clients can make business decisions based on identified risks. Regularly reviewing the risk register is crucial to ensure that risks are addressed and mitigated. Ignoring compliance can be perilous for MSPs, as it is an essential aspect of business today.

In this podcast episode, Adam Walter and Tim Golden discuss why compliance is becoming increasingly important for small businesses. They emphasize the expanding regulations and the need for MSPs to offer compliance as a service to stay competitive and help their clients meet requirements. The conversation also touches on the complexities of different compliance frameworks and the importance of defensibility in case of a security incident. The speakers highlight the financial benefits for MSPs who embrace compliance as a service and provide guidance on how to get started.

We used to make our clients money as technology experts. What happened? When did we decide that we were just here to clean up after clients rather than work with them. In this episode Skip and Adam talk about how to make your clients money. Because when they make money...you make money. There are few things that can accelerate a business faster than a solid IT strategy. Learn how here!

Greg Sharp, Author of "From Basement to Boss" talks with Adam Walter of Humanize IT about everything from how to use best-in-class solutions to solve the right problems to how to effectively lead your company to greater multipliers. When it comes to contract management or compliance, you don't want a "Oh we do that too", you want someone who lives eats and breathes this stuff. So you can tell your client "We work with the best so you have the best" This is the core of how you get away from being just another break-fix solution to a boss who has a best-in-class solution. If you would like to know more about how to improve your culture, your multiplier for exit, and become a best-in-class leader check out Greg's book, it is a quick read that gets to the point for you to lead effectively. https://www.amazon.com/dp/B0D9THRX3P

Learning from failure is one of the most important skills as a engineer or business leader. However, do you know how to learn from failure rather than just blaming others? Maybe you have employees who defer issues to other people. In this podcast, we talk about how to accept failure and our part in it as well as how to grow from failure.