In this conversation, Adam Walter and Sudhir discuss marketing for large MSPs and how Xamplify helps coordinate and streamline marketing efforts for these companies. They highlight the challenges faced by large MSPs in managing multiple partners and products, and the need for standardization and coordination. Xamplify offers a solution by providing a platform where MSPs can invite partners, create landing pages, and co-author collateral. They also emphasize the importance of effective partner programs and the benefits of multi-tenancy in managing partner relationships. The conversation concludes with a discussion on the significance of landing pages and the role they play in driving revenue and attracting clients.