Enterprise Thought Leadership

Globant is a $1B+ IT services and consulting business that helps organisations reinvent themselves with technology. It's the place where engineering, design and innovation meet at scale. JJ has over 20 years of experience driving tech innovation in media and entertainment with the last 9 years at Globant.  A major focus for Globant is the Media and Entertainment industry where they are helping Netflix, Warner Bros., Discovery, FIFA, Universal, and many others, leverage AI to transform their businesses through unprecedented personalisation of content and experiences while navigating risks around data privacy, IP, human creativity, and ethics.  Key topics covered: The rapid emergence of Generative AI in Media and Entertainment The importance of establishing an ethical AI strategy to tap into this potential while avoiding risks like undermining creative IP.  Fostering collaboration with talent to explore how Gen AI can augment human creativity is critical. Building a Gen AI vision, rapidly prototyping solutions, and assembling cross-functional teams to democratise AI's possibilities responsibly.  Use case: AI infrastructure at a theme park, centred on better photo moments with characters, that scaled to optimise operations across the board.  Advice for media/entertainment leaders involving stakeholders, and combining business opportunity with ethical purpose when innovating with AI. JJ provided thoughtful perspectives on the future where human creativity is pioneered by AI in entertainment. But this requires responsible implementation focused on people. You can read the highlights of this interview: https://insights.techpros.io/articles/globant-charting-the-ai-roadmap-in-media-entertainment Connect with Juan Jose ‘JJ’ Lopez Murphy - https://www.linkedin.com/in/jjlopezmurphy/ Connect with Tim Bond, Founder TechPros.io - https://www.linkedin.com/in/tngbond/ Learn about Globant in Media and Entertainment: https://www.globant.com/studio/media-and-entertainment Event Details: TechPros.io Challenge Forum - afternoon of networking and brainstorming... ‘From Vision to Execution: Charting the AI Roadmap in Media & Entertainment’ At Globant’s London office on November 8th from 2pm - 5:30pm.  Link to the event registration page -  https://techprosio.foleon.com/techpros-virtual-events/event-brief/globant-vision-to-execution-in-me

In today's episode, I speak with John Appleby, CEO of Avantra. Avantra is at the leading edge of SAP management and Artificial Intelliegence powered operations. SAP is the backbone to many thousands of businesses worldwide and the underlying technology that enables many of today's consumer experiences. Ensuring SAP runs smoothly is essential to companies who have deployed the platform, and as businesses expand and complexities grow, these organisations rely heavily on solutions like Avantra to maintain and develop operational efficiency and deliver a seamless customer experience. In this interview John talks about his journey to becoming CEO and how Avantra emerged as the product company it is today. John also shares customer use cases and how he has navigated the company through recent global events. He also shares with us how Avantra attracts and retains its staff in an increasingly competitive market for talent. For an in-depth look at John Appleby's insights, be sure to read the highlights from our interview in the accompanying article: https://insights.techpros.io/articles/avantra-ceo-spotlight Learn about Avantra: https://www.avantra.com Participate in a virtual roundtable ‘Challenge Forum’ opportunity to feature in post event podcast episode and article: https://techprosio.foleon.com/techpros-virtual-events/event-brief/avantra-sap-opex

In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors - how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits.  Our host, Tim Bond, Founder and CEO of TechPros discusses these challenges with Dana Salman, a Senior Marketing Leader experienced in developing and implementing full lifecycle marketing strategies. Solutions offered by, Rachel Chesters, Marketing Director of Start Communications, Melissa Liedkie, Marketing Consultant, and Avi Bhatnagar, VP Growth Marketing at Commvault. Resources discussed:  To assist in identifying market accounts https://www.demandbase.com/ https://6sense.com/ Reaching the technical community https://github.com/ https://www.reddit.com/

In this episode we discuss sales and marketing alignment, more specifically: How to reposition marketing as a peer-to-peer strategic partner within sales, with Sophy Gray, Founder of the Marketing Bee and your host Tim Bond, Founder and CEO of Techpros. Solutions offered by, Michael Baer, Fractional CMO at TechCXO, Christopher Collier, Marketing Director at Cybermaxx and Seth Steinman, VP of Marketing at Preveil. Resources discussed: Book - Radical Candor by Kim Scott

Welcome to episode six of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Juveria Samrin, Marketing Director at ColorTokens. Juveria elaborates on the importance of a brand’s reputation and how this enables you to connect with potential customers, engaging, educating and adding value until they’re ready to make that final buying decision. Juveria also touches on the difference between marketing in smaller and larger organisations, and on taking a human-centric approach when building your brand. Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.

Welcome to episode five of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant. Diana showcases how Cognizant has partnered with sporting organisations such as Aston Martin F1 and the Ladies Professional Golfing Association to create experiences for their clients which reflect the company’s values and brand image. She also highlights the importance of creating human connections with decision makers, and the significance of bringing like-minded communities together to share insightful content and build rapport. Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.

Welcome to episode four of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Navin Rammohan, Vice President of Marketing at Infosys. Navin speaks to us about the partnership between sales and marketing, the different role that each department plays in building a sales funnel, and incorporating sustainability measures into brand marketing strategy. Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.

Welcome to episode three of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Tameka Vasquez, Head of Marketing at Sidewalk Labs. Tameka speaks to us about avoiding the cyclical trap of demand generation and the importance of impactful storytelling to educate decision makers. Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.

Welcome to episode two of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Marisa Jansen van Vuuren, Senior Vice President, Brand and Major Projects at NTT Ltd. Marisa speaks to us about the importance of purpose driven brand identity for engagement, and how this can build an emotional reaction whilst demonstrating the capability of a brand. Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.

Welcome to episode one of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Siddharth Asokan, Chief Marketing Officer at Softwire, on the importance of developing a longer term nurture strategy, to compliment the ongoing urgency of delivering leads to the sales team in the short term. Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.