Eps.12 | Sales & Marketing: Unlocking Growth Through Customer Advocacy, an interview with Andy Cockburn, CEO of Mention Me

In this episode, I'm joined by Andy Cockburn, CEO of Mention Me, to discuss the significant role of customer advocacy in today's business landscape. With a background in strategy at Cambridge University and Bain & Company, Andy transitioned to the entrepreneurial world, co-founding Mention Me in 2013. Under his leadership, Mention Me has become a key player in leveraging customer relationships for sustainable growth.

Today, Andy shares insights into the shifts in consumer behaviour and the evolution of marketing. We explore how Mention Me supports brands in these changing times, touching on the mechanics of the platform, the psychology behind consumer advocacy, and the broader implications for businesses.

Find out more about Mention Me: www.MentionMe.com

Connect with Andy Cockburn, CEO of Mention Me: https://www.linkedin.com/in/andy-cockburn-mentionme/

Connect with Tim Bond, Founder of TechPros.io : https://www.linkedin.com/in/tngbond/

If you're interested in the dynamics of relationships and advocacy in our modern age, TechPros.io is hosting a Thought Leadership Interviews and Roundtables series titled "Unlocking Customer Value: The Role of Relationships and Advocacy in a World of Changing Consumer Behaviour and Generative AI."

Register your interest: https://techprosio.foleon.com/techprosio/live-interview-briefs/andy-cockburn-customer-value

Discover more about TechPros.io: https://techpros.io/

Key Takeaways:

- Origins of Mention Me: Identifying the opportunity for customer-driven advocacy and its potential impact on growth.

- How Mention Me Works: Simplifying customer referrals and creating a feedback loop for consistent growth.

- A Broader Perspective on Customer Value: Moving away from traditional measures and understanding the comprehensive impact of a customer.

- Shifts in the Marketing Landscape: Adapting to changing consumer behaviours and the evolving nature of brand loyalty.

- Tangible Impact: Real-world cases showcasing the benefits of genuine customer advocacy and its influence on brand success.

- Looking Ahead: Mention Me's vision for the future and the ongoing evolution of customer advocacy in business.