Enterprise Thought Leadership
TechPros.io
As technology disruption accelerates, the Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation. Covering a range of industries, we interview C-level leaders of solution providers driving innovation across the enterprise landscape and executives navigating the people, process and technology changes to ensure their organisations and supply chains remain competitive and future-proof. Subscribe today and equip yourself with the knowledge and strategies to thrive in an era of constant change!
Episodes
Mentioned books
Oct 24, 2021 • 31min
Eps. 3 | Brand vs Demand Activation -with Tameka Vasquez, Head of Marketing at Sidewalk Labs
Welcome to episode three of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Tameka Vasquez, Head of Marketing at Sidewalk Labs. Tameka speaks to us about avoiding the cyclical trap of demand generation and the importance of impactful storytelling to educate decision makers.
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Oct 17, 2021 • 24min
Eps. 2 | Brand vs Demand Activation with Marisa Jansen van Vuuren, Senior Vice President, Brand and Major Projects at NTT Ltd.
Welcome to episode two of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Marisa Jansen van Vuuren, Senior Vice President, Brand and Major Projects at NTT Ltd. Marisa speaks to us about the importance of purpose driven brand identity for engagement, and how this can build an emotional reaction whilst demonstrating the capability of a brand.
Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.
Oct 1, 2021 • 21min
Eps. 1 | Brand vs Demand Activation with Siddharth Asokan, Chief Marketing Officer at Softwire
Welcome to episode one of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Siddharth Asokan, Chief Marketing Officer at Softwire, on the importance of developing a longer term nurture strategy, to compliment the ongoing urgency of delivering leads to the sales team in the short term.
Remember to subscribe to stay up to date with upcoming podcasts from TechPros.io.
