
Protect the Hustle | A SaaS Podcast
Accelerate your B2B SaaS growth and get better as an operator. Join Paddle as we explore the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.
Latest episodes

Jun 15, 2021 • 35min
Mode's Derek Steer on data-driven decision making
Topics discussed in this episode:
Two Infrastructure Shifts with Data
Having a Love Affair with Caution
Unlocking and Accelerating Human Reasoning
The 10 Star Experience
Questioning the Inherent Value of Data
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Jun 8, 2021 • 40min
Pricefx CMO, Patrick Moorhead, on creating sticky content
Topics discussed in this episode:
Making pricing accessible
Tech-enabled Demand Generation
The rich tapestry cadence of MOFU
Creating a sticky and attractive content environment
Tackling the 12-legged deal
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Jun 1, 2021 • 36min
RallyPoint's David Gowel on finding our purpose
Topics discussed in this episode:
The culture shock of non-negotiable feedback
Selfless service
The foxhole method of business
Building your own personal advisory board
Conflict between making money and purpose
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

May 25, 2021 • 40min
Yousuf Bhaijee on word of mouth marketing
Topics discussed in this episode:
Destigmatizing the Cannabis Industry
How to Measure Word of Mouth
Creating Delightful Moments
The Ingredients for Strong Word of Mouth
Missteps to Avoid in the Word of Mouth Process
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

May 18, 2021 • 41min
Teachable’s Ankur Nagpal on overcoming SOS
Topics discussed in this episode:
Wanting to Own Your Destiny
Managing Shiny Object Syndrome
When to Do the Unscalable
How to Maintain Authenticity as a CEO
The Emotional Side of M&A
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

May 11, 2021 • 44min
Revisiting: SurveyMonkey's Leela Srinivasan on Powering the Curious
Topics covered in this episode
We must continually power the curious, because feedback is essential for growth.
Companies who don’t listen to input—both internally with employees and externally with users—are missing out on opportunity for growth (and potentially harming their brand entirely).
Surveys are a key tool for attainment of real perspectives.
Remaining in sync with your team is a must for seamless collaboration.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

May 4, 2021 • 41min
Revisiting: Moz & Sparktoro's Rand Fishkin on how early-stage failure bred future success
Topics covered in this episode
The primary reasons for Moz's failure and what Rand would've changed about the operation
The implications of creating an anti-active usage product
The lessons Rand extracted from early failure and how he picked back up again as a secondary founder
The cruciality of leveraging your resources—namely, people and product—to optimize for the right thing
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Apr 27, 2021 • 38min
Revisiting: Freshworks' Girish Mathrubootham on Building a Multi-Product Future
Topics covered in this episode
Building, scaling and distribution: the new challenges for software companies
How first perfecting a single product can lead to multi-product success
Discovering the competitive edge of a market
Leveraging the location benefit of Chennai
The power of alignment and managing your team
The value of an integrated user experience
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Apr 20, 2021 • 34min
Revisiting: April Dunford on Why Positioning is Everything
Topics covered in this episode:
What is positioning?
Dissonance between revenue timeliness and marketing priorities
Category creation and adoption.
How to position your product.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Apr 16, 2021 • 19min
B-Side: How donations increase subscription retention
Over the past century we've gone through a few waves in purchasing behavior. After setting up infrastructure in the industrial revolution we entered a wave of mass production and consumerism. People could purchase lots of goods from a variety of options for the first time and they took advantage of the shift. Suburbs blossomed and our consumptive economy boomed.What comes after the foundations of consumption though? Well - choice.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.