Over the past century we've gone through a few waves in purchasing behavior. After setting up infrastructure in the industrial revolution we entered a wave of mass production and consumerism. People could purchase lots of goods from a variety of options for the first time and they took advantage of the shift. Suburbs blossomed and our consumptive economy boomed.
What comes after the foundations of consumption though? Well - choice.
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Protect the Hustle | A SaaS Podcast