Topics discussed in this episode: Shame led to work ethic When to give up on your dreams The shift from marketing to brand affinity The unlock to content distribution Wistia’s internal content mandate This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

In this podcast, the host discusses the concept of thinking from first principles and its impact on reasoning. They explore the role of first principles thinking in breaking down complex problems and developing insightful frameworks. They also highlight the importance of avoiding confirmation bias in business and provide practical tips for using the first principles approach. The podcast emphasizes the value of rigorous thinking and seeking truth in decision-making.

Topics discussed in this episode: Being a champion for small businesses  Democratizing success with technology  Why accountants are superheroes  When growth isn’t the goal The “number 8 wire” mentality. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

In a world with seemingly infinite options and infinite marketing to show us those options, consumer purchasing behavior has changed dramatically. We've gone from a place of inherently trusting brands by default—after all, why would they lie—to distrusting brands by default. Turns out they lie all the time.The result? Most marketing has shifted to needing to reinforce trust through free trials, money-back guarantees, and plenty of content. If you can "try before you buy" or at least feel like the brand's spoken to you enough, you'll feel more comfortable making a purchase.One particular piece of content that's been on the rise are influencer and celebrity endorsements. As media becomes more and more fragmented, we end up trusting individuals over institutions. Let's explore this phenomenon with a bunch of data to answer, should you embark on influencer marketing even in B2B?Go to http://protectthehustle.com/ for the full write-upThis is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: The Accidental Entrepreneur The Desire for Elevated Status Selling Transformation or Identity Reinforcement The Cyclical Nature of Marketing Frequency Required for a Messaging Breakthrough This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

For decades we've been talking about active usage in the context of retention. After all, if someone is using the product, then they must be happy, right? Our market has changed though as we're able to measure outcomes better and automate more than we ever have before.The result—our fixation on active usage may no longer be valid.In fact, the data actually suggests that the least used products have the best retention, as long as they have a measurable outcome. I get that's a bit counterintuitive, so let's explore this concept with a nice framework, some examples, and of course the data to determine if you should be building a product for usage at all.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: The thin line between being stubborn and principled Software as a craft industry Permeating shared values throughout a team Tactical steps to D.E.I. The decision-making values filter This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Pricing is one of those topics that sits at the nexus of uncomfortable and long term, which means companies often don’t think about it for far too long. Even when they eventually figure it out, they don’t touch it again for years.In this episode, Patrick provides a compact, yet thorough, guide to pricing strategy and tells you exactly where and how to get started.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Topics discussed in this episode: Understanding the Root of Customer Wants Building an Intentional Culture The Leapfrog Differentiator Living Out Your Weirdness The Secret to Uncomfortable Conversations This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

This week I want to try something a bit different. I'm going to talk through a problem I'm currently working on—essentially a ProfitWell business case—but I haven't completely bridged the framework for or solution quite yet. I'd love your feedback and ultimately any referrals you can send my way for help (or the positions mentioned). As progress or a solution comes into focus, I'll then share the findings with the community.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.