Topics covered in this episode What is the Wistia Way? Learning to install processes but go with the flow The simple benefits of being genuine How to make your strengths stronger The dynamic of Wistia CEO Chris Savage and CTO Brendan Schwartz Taking a "values-first" approach to product. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

*This episode was filmed prior to the occurrence of the COVID-19 pandemic.Topics covered in this episode The shift from a product economy to a subscription economy  How to build a long-term, sustainable startup  The power of a strong marketing strategy and the power of storytelling This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Every company goes up market eventually, especially in B2B. Most do so by expanding their offering, few actually make the leap from abandoning the low end of the market and going right at the enterprise instead. So how do you get there? Transitioning from the startup market to the enterprise world requires strategic pivoting and a proactive group effort. May Habib has witnessed this first hand, as she played a pivotal role in the market transition of content intelligence platform Qordoba. May oversaw a considerable transformation with Qordoba, moving from the low end of the market as a content localization product to selling to giant enterprises like Marriott, Visa, and Condé Nast. She's steadfast in the mindset that training is everything, and you must prioritize heavy coaching, transparency, and feedback in the process. Listen here to see how she did it so successfully.Topics covered in this episode: Transitioning markets (from startup to enterprise) through strategic pivoting Training your team for proactivity through heavy coaching The value of transparency and feedback in your process of transition This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode Great marketing is built from the consumer up, not the product Use classical positioning language as a framework to build brand Brand informs every aspect of product experience A customer's willingness to pay for a premium experience How a company articulates a value proposition. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Topics discussed in this episode: Why everyone should have the skill to sell The secret to nailing the niche Dissecting the ideal customer Why most companies stall The anatomy of a successful cold call This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: Embracing Complexity When Selling to SMBs How to Be Successful in an Emerging Market The Playbooks to Educate an Ecosystem The Advantage of Building a Company in Brazil Managing People and Problems This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: The golden ticket of customer advocacy Taking video off its pedestal A guide to customer advocacy Seeding stories Tying metrics back to a leading indicator This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: The last millisecond experience Phase transitions of growth Avoiding premature optimization Centralized vs distributed teams This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: The Itch to Strategically Operate A System for Firing and Developing People Keeping the Rhythm with the Operational Success Building a Culture of Learning Sharing Numbers in a Way that Motivates This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: Creating Content with Desirable Value Which Marketing Metrics Make the Most Sense Surviving the No-Exit Situation Finding Comfort in Uncertainty This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.