Topics covered in this episode
- Great marketing is built from the consumer up, not the product
- Use classical positioning language as a framework to build brand
- Brand informs every aspect of product experience
- A customer's willingness to pay for a premium experience
- How a company articulates a value proposition.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.
This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
Protect the Hustle | A SaaS Podcast