Topics covered in this episode

• Great marketing is built from the consumer up, not the product

• Use classical positioning language as a framework to build brand

• Brand informs every aspect of product experience

• A customer's willingness to pay for a premium experience

• How a company articulates a value proposition.

This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.

This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.