The Learning Leader Show With Ryan Hawk

Text LEARNERS to 44222 Full notes at www.LearningLeader.com IG/Twitter: @RyanHawk12 Notes: Community — In Rome, Panaetius met a fellow student of Diogenes named Gaius Laelius, and later in a naval contingent, met and served with Scipio Aemilianus, one of Rome's great Generals. These three men formed a kind of philosophical club — known to historians today as the Scipionic Club (like Ben Franklin's Junto's) — they would meet you discuss and debate the stoic philosophy they all pursued. Plutarch wrote in Moralia: Precepts of Stagecraft "it is a fine thing also, when we gain advantage from the friendship of great men, to turn welfare of our community, as Polybius and Panaetius, thru Scipio's goodwill towards them, conferred great benefits upon their native states" Ryan participates in off site adventures with other top authors in the world like James Clear and Mark Manson. They go there to share ideas and help one another. He experienced another example of this as he was asked to speak to a group of the top athletic directors in collegiate sports. All of them are very competitive with each other, yet they still meet regularly to share ideas and help one another. Zeno had little patience for idlers or big egos on his porch -- "Stoa is the Greek word for porch." Zeno said "better to trip with the feet than with the tongue" He was the first to express the four virtues of stoicism Courage Temperance/Moderation Justice Wisdom Consistency -- "His work was not defined by some single epiphany or discovery but instead by hard work. He inched his way there, through years of study and training as we all must." Zeno said "well being is realized by small steps, but is truly no small thing." Cleanthes — he not only continued his labors but actively turned down large financial gifts to help him retire to his studies — to him labor and philosophy were not rivals. They were pursuits that furthered and enabled each other. The ancients used to describe his industriousness: philoponia - a love of work. Chrysippus, the third Leader is the stoic school. He was introduced to running and it changed his life. The same is true for Ryan... "A marathon doesn't care that you're tired at mile 20. You have to get to 26.2 to be done. Your mind wants to quit much earlier than your body has to." "When you think you're done, you're at 40%." - David Goggins The stoic idea of Oikeiosis - that we share something and our interests are naturally connected to those of our fellow humans — is as pressing in the ancient world as it is today. "Being poor is not having too little, it is wanting more." Seneca Stay a Student -- The Maxim For Every Successful Person; 'Always Stay A Student' -- "Every man I meet is my master in some point, and in that I learn of him." — Ralph Waldo Emerson. Genghis Khan one of the greatest military minds who ever lived, he was a perpetual student. How to find stillness? Stop watching the news Journal - Anne Frank wrote when she struggled: "Paper," she said, "has more patience than people." Go for a walk or run Seek solitude -- Bill Gates "think weeks" How to balance temperance and justice? Start by being better ourselves As a citizen, where do you draw the line? Particularly when it's not in your interest to do so... What are you willing to sacrifice to insist on your standard? Epictetus' instructions: Separate things into what you control and what you don't Choose not to be complicit in getting offended Prep for adversity in advance Realize every situation has 2 handles—grab the right one Memento Mori—let death put everything in perspective "Writer's block is a phony, made up BS excuse for not doing your work." Jerry Seinfeld Life advice -- "Don't send me an email asking if you can ask me a question. Just ask the question." -- Ryan Holiday Be worthy of a great mentor... Do work that impresses them. Gets their attention. "Writing forces you to clarify your thinking..."

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #384: Les Brown - You've Got To Be Hungry Notes: "If you want to be successful in life, do these three things..." Change your mindset - "You don't get in life what you want, you get in life what you are." Practice OQP - "Only Quality People" Develop your communication skills - "Once you open your mouth, you tell the world who you are. Sidney Poitier wrote a book called The Measure of a Man and she said, "When you go for a walk with someone, something happens without being spoken. He said, "either you adjust to their pace or they adjust to your pace." Think "Whose pace have you adjusted to? Les needed to disrupt the vision he had of himself in order to change... Distract Dispute Inspire Expand the vision of what's possible for life Mike Williams -- "The Road To Your Best Stuff" Keys to growth: Hire a coach Use your story to create an experience for your audience "Be transformed by the renewing of their minds." "You can't fit a big dream into a small mind." "We are here to live a life that will out live us." "The two most important days of your life are the day you were born and the day you find out why." - Mark Twain Les has battled cancer for 27 years... The beginning: When Les's mom worked for a white family, they would make her clap her hands regularly when she was alone in a different room to ensure she wasn't stealing anything. When Les learned why his mom always had to clap her hands together, he made it his mission to ensure that he would buy her a house one day... And eventually that's exactly what he did. Negative thoughts are like weeds. They'll keep coming back. You have to keep at it and have a positive mind. Every morning, Les takes the following action: Has a verbal (positive) affirmation Writes seven things he wants to do that day Reads 20-30 pages "There is power in pursuit... Set goals beyond your comfort zone." Have a perpetual plan of action "You're never too old to learn" "You're never too young to teach" "Don't ever stop raising the bar on yourself." There are three kinds of people: Millionaires, Billionaires, and Witnesses "You gotta be hungry." Thoreau - "Go where there's no path and leave a trail." What does Les think immediately before going on stage with 80,000 people in the crowd? "More of THE, less of ME." "When you wax a floor, you need to strip it first. The same is true with coaching." "Cancer Conquerors" -- "I don't have time to die, I've got too much work to do." Excellence: Durable, sustainable advantage. "I will not fail." All accomplishments happen in the mind first... And then in practice.

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #383: Guy Raz - How I Built This Excellence = Ambition Desire to produce for the sake of personal fulfillment -- "It's oxygen" Bill Gates is constantly challenging himself... Having a growth mindset. "To survive means to grow." How has Guy become one of the greatest interviewers in the world? "I've been shooting free throws for 25 years. I've gotten a lot of reps." To be great, you have to be bad at the beginning... And keep going. How to connect with others? "I interpret the non-verbal feedback." Purposeful Practice: It's a team effort -- "I've worked with my team for twenty years. There is a strong bond and connection. They are very honest with their feedback. Constructive criticism is essential. We need outsiders to assess us." Guy thanks his mom and dad in the acknowledgement section of his book: They came to America in the 1970's. "Being courageous requires resilience." Guy has covered four wars, but he still doesn't feel he's as courageous as his parents. "Without taking a risk there is no reward." When Guy is afraid to take a risk, he thinks of his parents. How his fellowship year at Harvard impacted him: They teach through case studies and stories. It helped him understand business and storytelling. Guy is inspired by Joseph Campbell's hero's journey... His 'Must-Have' qualities to get hired to work on his team: Kindness - "We filter for kindness" They have to "want to improve" How Guy prepares to interview someone for one of his shows: Contact them well ahead of the interview date Do a deep dive on them and people around them (read, watch videos, listen to podcasts) Do a background check "All of us are imperfect... That's what make someone relatable. We all have flaws. You need to hear the failures." "The interviewee must be generous with their emotions. "The idea that I can learn from someone excites me." "I love transmitting the story." The idea for How I Built This came to him in 2008 when he took a class at Harvard Business School during a sabbatical year as a Nieman journalism fellow after nearly eight years as a foreign correspondent. Guy demands that those who sit for an interview with him are completely open. "I ask them, 'Are you willing to come to this interview and surrender?'" Guy stared as an NPR intern and didn't get the initial jobs he wanted... I asked... "How much of your success can be attributed to luck and how much skill/hard work?" Life advice: Get a job in sales -- All jobs have a selling component. Learn this crucial skill. Be methodical about your experiences. Keep your eyes open for problems all around you... Look for problems to solve. All businesses are built on solving a problem.

Text LEARNERS to 44222 for more details Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #382: Morgan Housel - Timeless Lessons On Wealth, Greed, & Happiness Notes: "Writing helps crystallize vague thoughts in your mind." It helps clarify your thoughts. Writing is an art. When you publish your own work, you own the success or failure. Public speaking is a great tool to learn how to communicate succinctly. It's a skill worth building. The Psychology of Money is a study in understanding why people do what they do... "Use money to control your time. That's the highest dividend money can do for you." Why work with Collaboration Fund: You need more than just a check: values, philosophies, get your thoughts out into the world. Stories are more powerful than statistics. And most statistics are incomplete props to justify a story. Stories are easier to remember, easier to relate to, and emotionally persuasive. "Stop telling kids they can be whatever they want to be. You can be whatever you're good at, as long as they're hiring. And even then it helps to know someone." -- Chris Rock Excellence = Patience - Stick with it. Continue to go during down periods. That's how compounding works. Success Laws -- "Strong beliefs, weakly held." Storytelling: "The prize goes to the person who can explain something well... Stories move the needle. You convince someone something is true through stories." How to become a better storyteller? READ a lot. And practice. "If you're going to try to predict the future — whether it's where the market is heading, or what the economy is going to do, or whether you'll be promoted — think in terms of probabilities, not certainties. Death and taxes, as they say, are the only exceptions to this rule." Some quotes (thanks to RightAttitudes.com) "Two things make an economy grow: population growth and productivity growth. Everything else is a function of one of those two drivers." "Changing your mind is one of the most difficult things we do. It is far easier to fool yourself into believing a falsehood than admit a mistake." "Study successful investors, and you'll notice a common denominator: they are masters of psychology. They can't control the market, but they have complete control over the gray matter between their ears." "There's a strong correlation between knowledge and humility. People who spend 10 minutes on Google studying monetary policy think they have it all figured out, while people with PhD's and decades of experience throw up their hands in frustration. The more you study economics, the more you realize how little we know about it." "When you think you have a great idea, go out of your way to talk with someone who disagrees with it. At worst, you continue to disagree with them. More often, you'll gain valuable perspective. Fight confirmation bias like the plague." "Short-term thinking is at the root of most of our problems, whether it's in business, politics, investing, or work."

The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 IG/Twitter: @RyanHawk12 Full notes at www.LearningLeader.com #381: John Mackey, CEO of Whole Foods Notes: Excellence: Energy - Vitality -- "You cannot be lazy" "You need a strong desire to be excellent" Excellent leaders strive for excellence in everything they choose to do Good physical and mental health Honor - "Hold yourself to high standards" John and Rene Lawson raised $45,000 from family and friends and borrowed $10,000 in 1978 to open a small natural foods store called SaferWay in Austin, Texas. When the couple were evicted from their apartment for storing food products in it, they decided to live at the store. Because it was zoned for commercial use, there was no shower stall, so they bathed using a water hose attached to their dishwasher. Two years later they brought on partners who owned another grocery store and formed Whole Foods Markets. Having high expectations: As a younger person in his early 20's, John was curious about learning... He loved organic, natural food before it was popular. Revolutions: The running revolution happened in the 1970's - He got into that. The long runs made him feel fantastic. He became a vegetarian. It helped him feel better, be more alive. He is now a vegan. In 1981, they had to deal with a 100 year flood in Austin. "Renee had to swim out of the store that day." "Whole Foods should have died that day. That was when I learned about stakeholders." --> Many people helped them stay in business. "A banker co-signed on the loan without approval because he trusted me. I didn't find out until later." He moved to Boulder in 1999 to run WholePeople.com -- Then the internet bubble popped and it failed. When he moved back to Austin, TX, a coup was afoot... One of his trusted senior leaders was trying to get John fired. John walked through the nearest Whole Foods while preparing to tell the board why he should keep his job... "I get a super high touring that store." Touring the stores helps you feel the pulse of the company. John thought, "Oh my God, this is the love of my life. This is my purpose." That's what he told the board and senior execs and convinced them to let him keep his job. He learned to cultivate and build relationships with his board through that... A "Conscious Leader" = Vision & Virtue – Put purpose first, lead with love Mindset & Strategy – Find win-win solutions. Innovate and create value People & Culture – Constantly evolve the team. Regularly revitalize, continually learn and grow John has elected to take a $1 yearly salary and to forgo any bonus or stock grants since 2007. Hiring: "You're no better than your team." "Excellence is continued growth." "When you stop growing you begin to die." You need to constantly revitalize yourself: Sleep well Eat healthy food Exercise People are addicted to bad food... But you can change this habit if you're willing to go through some pain for a month or two. You can teach yourself to enjoy healthy foods. It needs to become a habit. Hiring: Do group interviews - Don't rely on just one person Looks for: Intelligence ('that's the ante to get in') Emotional Intelligence -- "Steve Jobs would not have gotten hired at Whole Foods" Need to work well with others Take responsibility High integrity Chemistry with others and high character Ask, "Who have you helped get promoted?" "Who have you developed?" "How?" The sale to Amazon "We took a plane up to Seattle and met in Jeff's (Bezos) house. It was very secretive. There was a lot of security around." "The conversation was like falling in love. They were just regular guys who were very smart." "Jeff (Bezos) is unpretentious, has a great sense of humor, and is a genius. He's brilliant." "It's like marriage, I love them 98% of the time." Advice: "Life is an adventure. Go for it."

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #380: Jay Hennessey - How To Build A Learning Organization Shared Adversity - "That's what creates the foundation for teams. It's the glue that builds trust." MOFO - Mandatory Optional Fitness Opportunity SEAL training - The shared adversity among trainees creates camaraderie. Evolutions are team based. "Lock arms laying the surf" "Great teams aren't created by happenstance" -- You must be intentional and deliberate. What is the culture you want to create? - "You must be deliberate about that up front." "The language you use is so important." Dan Coyle is the ultimate connector "When people are asking you questions, it's super energizing" -- Approach each conversation with a curious mind Foster "Organization Humility" The Fifth Discipline by Peter Senge: The discipline of team learning starts with 'dialogue', the capacity of members of a team to suspend assumptions and enter into a genuine 'thinking together'. To the Greeks dia-logos meant a free-flowing of meaning through a group, allowing the group to discover insights not attainable individually…. [It] also involves learning how to recognize the patterns of interaction in teams that undermine learning. Dialog vs. Discussion Dialog = Strong convictions loosely held. Starting with, "I may be wrong..." Discussion = Trying to convince others you're right The Learning Organization Get reps - Read with someone else and share Engage the learner: Just in time Just for you Just in case Building a learning organization creates a competitive advantage: Great teams are always learning, evolving, and changing. What you know now will be extinct in five years. Must keep learning. "Nobody that we hire wants to be stagnant." There is no mandatory compliance. Book: Practice Perfect -- "Whoever is doing the talking is doing the learning." When building a learning organization, stress that it's about active participation. Not passively watching lectures, but actively participating in them. Being a "Yes, And..." leader -- Build off the ideas of others. Lift them up. A "Yes, And..." leader doesn't need the credit. They bring energy to the group. "Leadership is about making something better than it was when you found it and doing so by developing people along the way. Leaders cannot be energy neutral. They are either adding energy or taking energy." - Tom Ogburn Don't be a "Mr. Poopy Pants" -- "Oh, well that will never work." Nobody wants to work with Mr. Poopy Pants. How to develop awareness: Started as the second youngest guy on the seam when he went to SEAL team 5. He was 2nd in charge of his platoon. "Show up with humility and think, 'where can I add value?' Ask for help from mentors -- Hitch yourself to a strong chief. "Have a strong burden to add value" A stay ready mindset -- Have a 'never peak' attitude. Always ready to go. No excuses. "In every aspect of your life, no one cares what you used to be able to do, they care what you can do today." What type of leader do you want to be? -- Write it down. Leaders need to think deeply. Writing forces that to happen. Write your command philosophy Be deliberate Be a connector: What is the difference between Connecting and Networking – Networking is looking for people who you can help; networking is looking for people who can help you. Be a connector. How to build comfort in your own skin? Do hard things -- Progress turns into confidence It's a self-efficacy model -- It's okay to fail. Overcome it and keep going. Be part of something bigger than you. Excellence -- "Humility is the enabler for curiosity." Here is WHY joining a Learning Leader Circle is a good idea... Jay's "Leadership Philosophy" Mission: To execute at my fullest potential and to serve as a resource to help my Family and Teammates continuously improve at every stage of their personal and professional development. Vision: to lead a healthy and happy family where we all strive to become the best version of ourselves. Professionally, my vision is to be a contributing member of a learning organization with a culture that encourages learning and development at every level. Core Attributes: Humility, curiosity, empathy, trust, followership, generosity, competition, health & fitness, gratitude Guiding Leadership Principles: Exude positivity, communicate effectively, learn and adapt in all areas of personal and professional life, be creative, iterate & execute quickly, be aggressive, have fun, show initiative toward opportunities and problems, challenge self, solitude/mindfulness, be deliberate (set goals, reflect) Leadership Statement: Make the most of everything I do – be positive, have fun, learn, adapt, and push / pull / drag or chase my teammates toward our goals.

The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 to learn more Full show notes at www.LearningLeader.com #379: Jack Butcher - Founder of Visualize Value Notes: Excellence: Humility - "People who don't think they're very good." The willingness to "put yourself in situations where you don't have a clue." No Plateau - Need to put yourself in scenarios where you are inexperienced... To learn and build resilience. Why Jack shoots "one take" videos and doesn't edit --There is a focus on "getting things out there." Ship it. Publish. Take action. "The ability to publish is prioritized." You can build a bond with a teacher through their authenticity. Create and share what you're building in real time... People want to go on that journey with you (when it's real) How Jack has built such a high level of confidence in himself -- Had a great mentor who was a polymath. It was six months into being a designer... Jack was preparing to show some of his work. He framed it as "I'm not sure if this is any good..." His mentor told him, "Never discount what you're doing prior to showing it to them." Frame it right. KNOW YOUR WORK. Own the full interaction of your story. Explain how you got the answer. DO the necessary work to understand it at its fundamental level. Think as if you are going to defend your work as you present it -- "What would the worst critic say about this work?" How would I respond to that? Do your research and be prepared. That's how confidence is built. Be consciously competent about your work. Visualize Value -- Jack is a designer by trade. He has built his skills based on his previous decade working with some of the world's largest brands. He most enjoyed the strategic component of the process -- The articulation of the strategy through the use of compelling visual images. Think: How can I make this argument more visual? He helps businesses understand their value proposition He takes the same principle to consumers now with Visualize Value Leadership Development - Understand the individual components to transformation Curriculum - Organize it to a sequence of principles that build on one another. Share myths - What's incorrect Don't skip the foundation Share the problem - Don't just focus on the symptom Prescriptions can mask the symptom Help with transformation -- "Debug the code" "Excellence is the gradual result of always striving to do better." - Pat Riley As a leader, it's important to constantly set a new baseline. Consistency - "We're bad at understanding the compounding function." Resistance - Progress is a force you're pushing against. Your ability to continually push forward against the resistance is critical in your long term success. Sales - There's no scenario where sales isn't important. Sales is always a component to what you're doing whether you like it or not.

Text LEARNERS to 44222 IG/Twitter: @RyanHawk12 Full show notes at www.LearningLeader.com #378: Brad Feld Notes: Excellence: Honesty - Clear view of what's going on with self and others Transparency/Authenticity is overused Confirmed process of learning - Hypothesis, clarity of though around experimentation Advice to a new manager: Ask a lot of questions REALLY LISTEN - Engage in conversations... Don't just try to get the right answer We have endless biases "People defend their biases instead of questioning their biases." --> Have a curious mind. Curiosity: His parents gave him positive feedback for being inquisitive... An exploration of new ideas. Brad loves to read and takes a digital sabbath every Saturday. Approach new ideas with a Buddhist philosophy --> Let go of assumptions. Approach each topic with a beginner's mind. A founder who is an explorer -- "Don't get stuck as an investor by constantly asking questions. You need to want to deeply understand someone. It goes both ways. Literal answers aren't enough." The role of the founder is "to collect people." → Mentor side, peer side, employee side, customer side. Engage with people. Create a 'bi-directional' connection. This has shifted over time for Brad. Think #GiveFirst Life partner - Amy... They are equals. It's important to acknowledge that. They almost split up after 10 years because Brad's words were not matching his actions. "YOUR WORDS MUST MATCH YOUR ACTIONS.' Prioritize what's important and then follow through. If it's important to you to spend time with your spouse, then do it. Brad and Amy had to learn how to fight... When their 13 year old dog died, it was devastating. Amy and Brad deal with tragedy differently. It's important to understand that it's OK for your spouse to deal with grief differently than you do. Key Parts to building community: The people in charge must be leaders Must have a long term commitment --> 20 years+ Inclusive of anyone who wants to engage Have events that engage people Complex systems to how communities evolve --Complicated systems has more steps. Goal setting - They tend to be too rigid. The time component can be a problem. Brad prefers raid iteration. Better to have a hypothesis. If the hypothesis fails, learn it. Eric Ries - Lean Startup Rapid experimentation - Rapid learning is better Vast majority of goals you set are not right in the future Writing - "When I write, I learn." Force yourself to write it down. Put it in public. Have an open mind to feedback. "People get stuck in dogma when they don't write things down. They don't know why they believe in it." You can't do this quickly. People don't feel like they have time to think. That's a problem. The role of selling: Selling is crucial. You are selling all the time. Sales is a noble profession. Acknowledge it. Develop the skills to do it well. Everyone works in sales.

The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 Full show notes at www.LearningLeader.com Episode #377: Casper Ter Kuile - How To Turn Everyday Activities Into Soulful Practices Notes: Excellence: Always learning Commitment - Willingness to go deep Generosity Patience Casper spent his 30th birthday with nuns. He's not very religious but realized he had a lot in common with them. They care about the same things. They're very honest. What he learned from his mother and father: Father - Do well when you follow the rules. Be detail oriented. Honest. Trustworthy. Mother - She has a more "cheeky side." She breaks the rules. Deep connection isn't just about relationships with other people. It's about feeling the fullness of being alive. It's about being enveloped in multiple layers of belonging within, between, and around us. Four Levels of connection: Connecting with yourself Connecting with the people around you Connecting with the natural world Connecting with the transcendent Tradition -- "We mistake tradition for convention. Tradition is the beating heart, convention is the outer expression." A college football team can change their uniforms and not lose tradition. The uniforms are a form of outer expression. You change symbols as you grow. Preaching at its best is a conversation with the congregation. Ancient texts are so valuable. The Bible is a description of how life is... Casper shares what it was like growing up in England and not fitting in... His home life was great. His school life was awful. Connection: Willing to change Forged in flames Honesty & commitment to each other Science is stable - we value being in tribes. There's less of a connection to places and family. There is a decline in religious communities. Why has there been a decrease? Productivity has become so important. To be productive, relationships are sacrificed. Priorities have shifted. We are missing opportunities to go deep with people At work: Younger people show up at a job for the meaning of the company... The military: Soldiers care about the people they are shoulder to shoulder with... They honor their culture. As a manager: Replicate water cooler moments (virtually). 30 minutes snippets on zoom. Invite people to go deeper. Use question prompts - create safe spaces. It's an interesting time for relationship design. He's created "The Confession Group" The leader needs to model vulnerability but hold the boundaries. Have a place where people can go to admit they screwed up -- 10 minutes to share, 10 minutes to ask questions Discipline: Take a tech sabbath -- Each Friday, Casper hides his phone and computer. It's rest time. Sabbath - "The apex of life." What we practice is what we become "We all worship something. We just don't know what we're worshiping." The paradigm of how we see ourselves in the world.

The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 @RyanHawk12 Full notes at www.LearningLeader.com Episode #376: David Perell - Why You Should Write Notes: The importance of writing -- Why everyone should write… "Having a website with articles you've published is like having a personal agent who finds career opportunities for you 24/7." "Writing crystallizes ideas in ways thinking on its own will never accomplish." — Morgan Housel "The person who writes sets the strategy. If you want to lead, write." "Writing is a 'proof of work' mechanism" It shows the world that you've thought deeply about a topic Networking - The old way vs the new way Old -- Go to conferences, happy hours, networking events New -- Publish your work online. You attract the type of people you want... Bill James analytical approach. His book only sold 550 copies, but one of them was to Billy Beane (General Manager of the Oakland A's). And the "Moneyball" revolution was created... The Venn Diagram of Specificity Learn how to create this for your business How to built a career? Do things that are unique, in demand, but the world doesn't have yet Your first draft is what is top of mind -- "Rewriting is rethinking." It's the process to make our ideas better. Writing and re-writing will make you a more thoughtful person and will create clarity. Writing is an element of teaching. Expertise is like a ladder -- Be like an investigative reporter about a topic that fascinates you The benefits of learning in public: "It is the best way to build a network." It's a forcing function. It forces your brain to always be on. "Want a great spouse? Deserve one." - Charlie Munger Publishing your work online (podcast, essays, book) is the greatest networking tool in the world. I've met amazing people because they've benefitted from my work (head coach Atlanta Falcons, Brooklyn Nets, Ohio State basketball coach, SVP of Fortune 50 companies). Community and connection —- community becomes the byproduct when you're going through something challenging together (ie: Navy SEALs). "The strength of a community is hard to quantify, which makes it hard to advertise. But like good music, you measure it by how it moves your spirits and how you feel in its presence." Competition is for Losers: Avoid competition. Stop copying what everybody else is doing. If you work at a for-profit company, work on problems that would not otherwise be solved. If you're at a non-profit, fix unpopular problems. Life is easier when you don't compete. (Hint: don't start another bottled water company). Personal Monopoly: Corporations reward conformity, but the Internet rewards people who are unique. If you work in a creative field, strive to be the only person who does what you do. Find your own style, then run with it. Create intellectual real estate for yourself. (Jerry Garcia -- Be the only person who does what you do) The Map Is Not the Territory: Reality will never match the elegance of theory. All models have inconsistencies, but some are still useful. Some maps are useful because they're inaccurate. If you want to find an edge, look for what the map leaves out. There are two kinds of companies: 1) Product-First Audiences: Build a product, then an audience. Attract customers with paid advertisements. 2) Audience-First Products: Build an audience, then a product. Attract customers with differentiated content. Take Action -- "Taking action will teach you more about yourself in a month than years of contemplation ever will." Making something easier expands the market... But making it harder gets you the clients you really want. Twitter is the town-square of the internet. It can be the best learning tool in the world if you use it right: Mute politics Unfollow people who make you angry Understand your opponent's opinion better than they do Production: Make tweets useful. It forces you to focus on ideas that are timeless. It forces you to have constant epiphanies. Have "spiky" ideas -- They pierce society. Have a point of view Sustained excellence = Obsession - Doing great work is hard. You need to love it. "I can't live without creating." Vision - Set a goal that scares you and march toward it. Have ambition A keen understanding of what one is good at - Self-awareness.