Geronimo Unfiltered

If revenue isn’t the most important metric anymore, what is?It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter.And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10% profit? That’s the new break even.We know just how hard it can be to keep on top of your studio, let alone find the time to learn and keep up with industry trends. So in this episode, Soph and I cover off 5 KEY trends backed by DATA, which are guaranteed to help future-proof your business against the economy.So grab a pen, grab a piece of paper and let’s go. You’ll hear: How to go after the leads that your competition is IGNORINGWhich marketing tactic do you need to change today because it is OLD NEWSThe wellness revolution your newcomers are embracing, and why you can’t afford to miss out… and a whole lot more Slides for worksheetWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If I asked you the weakest link in your business, what would it be?One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common…They are OUTSOURCING their CONFIDENCE. Is there something in your business that you are outsourcing now, NOT because they can do a better job than you, but because YOU don’t know how to do it?We’ve told you before that WE were the problem with our clients. We ran ads for studios, and we made their sales but ultimately when they left us … they closed their doors. In this episode, we want to talk about the difference between delegating and outsourcing and the type of outsourcing that is a one-way ticket to closing your doors for GOOD.You’ll hear:  7 things that you should NEVER outsource  One simple step to identify critical areas lacking in your business Actions you can take in the next 90 days to ensure YOUR studio isn’t next … and a whole lot more Check out Dan Martell’s book Buy Back Your Time here.If you want to hear more about advice for struggling gym owners, check out our Breaking News episode here.Learn about what hidden tax is causing you $150,000 here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain, and pushed through.Our last, but not least interviewee is the incredible Amanda Bisk. Amanda is a professional pole-vaulter, she has represented Australia on multiple occasions, including at the Commonwealth Games in 2010. She is an exercise physiologist, a yoga instructor, and a pilates instructor AND owns the fitness app, Fresh Body Fit Mind.Amanda walks us through getting an unexpected diagnosis that changed EVERYTHING, why she couldn’t bring herself to watch the 2012 Olympics and how she came back so brilliantly from rock bottom to absolutely NAIL her career.This chat is moving, powerful and inspiring so make sure you take a listen!You’ll hear:  The ONE thing you can learn from Amanda that helps her to PUSH through the pain The surprising factor that would have helped Amanda to be a BETTER Olympic athlete How the pressures of those around you can affect your measures for SUCCESS The conditioning of a top athlete that we can ALL incorporate into our businesses You can find Amanda online @amandabisk or over at www.freshbodyfitmind.comFitness App: Fresh Body Fit MindWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you know how many of your members are on suspension and just HOW MUCH that is costing you?The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing the community and they're not pausing the care. So why are you? We're doing live maths on the poddy again so you know what that means #DozaMaths. Get your calculators out and let's talk about our THREE-step process to increase your revenue from suspensions ALONE.You’ll hear:  How to segment your suspension list and work out WHICH members are most likely to come back How to entice your “zombies” (members on updated suspension) back into the studio When it’s time to cut your losses … and a whole lot more Want to find out how we look at your studio's numbers? Listen to our episode on our benchmark reports and findings.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The difference between advanced athletes and everybody else is that the advanced are willing to do the boring shit WAY longer than anyone else.Today’s episode is number three in our series at the Active Escapes retreat in Bali where we are interviewing some of the top athletes in Australia, and seeing what makes them tick.Joining Pete Day and I by the poolside today is Danni Belle, a strength and conditioning coach, owner of Work It by DB as well as her very own Nike-Lululemon hybrid activewear brand, DB Active all while posting daily for her 1 MILLION followers on Instagram.This episode is full of banter as we talk about how her Hotmail username as a child created her ENTIRE brand, (and what Pete’s was), missing the podium for a slice of cake, and why the Australian embassy forced her to fly home from Bangkok.You’ll hear:  How framing your language is KEY in setting yourself up for success The one thing we have seen in common across ALL of our Bali interviews that will get you to the NEXT level Danni’s no-bullshit change that can make someone go from being AVERAGE to AWESOME The one question Danni wished we had asked (spoiler: it’s how much she can hip thrust). You can find Danni online @dannibelle or over at www.dannibelle.comPodcast: Fitness FixActivewear: DB ActiveFitness App: WRKout with DBWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you don’t stand for anything, why would anyone stand with you?Soph has been going on her own fitness journey recently to get back into the gym, but through that process, she has realised just how many gyms don’t stand for ANYTHING. To a potential new member, or even those in their studios right now - they’re just another ski-erg which means it ALL comes back to price.On today’s episode, Soph and I talk about the THREE main areas that are overlooked when you are building your studio’s processes, and if you take the time after the episode to make a plan to JUST fix these, then you'll be well on your way to helping more people, creating more fulfilment for your team AND…it’s going to make you more money.You’ll hear:  How to help your members find SOLUTIONS instead of letting them walk out the door The one thing you can do to ENSURE that your team care about your business as much as YOU do Why UNDERSTANDING your member, and offering them a THIRD SPACE will guarantee their stay … and a whole lot more Download our Avatar Worksheet so that you can get a headstart on finding your IDEAL member.Listen to Soph’s episode and check out our episode on What the Gurus AREN’T telling you about your ADSWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like it’s nearly your time?Today we have a slightly different episode. It’s raw, unfiltered, it’s 6 am on a Saturday morning and I’ve just woken up to yet another article about gyms shutting down. And I’ve seen this at Geronimo too, every time we send out an email to our database, we get a new bounce back from a studio shutting down. But the thing is, studios have bounced back. Studios are thriving. Our data shows it, industry data shows it. But these owners are a new breed. They are ALL IN.They're spending more time ON the business.They're learning new skills every week.Listen to today’s episode and you’ll hear:  The 7 things you need to be a gym that will SURVIVE Why you need to get OUT of the scarcity mindset right NOW The importance of putting aside your EGO and asking for help … and a whole lot more If you feel like you’re at your limit, you’ve GOT to shift gears TODAY. We can change your path in 6 weeks, and if you mention the podcast, I’ll do it for $0. Get in contact with me at @hey.doza.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you had to decide between going to the Olympics or helping your family… What would you choose?In this episode we are back in Bali at the Active Escapes retreat, the world’s number #1 fitness retreat. So of course, we took the opportunity to get unfiltered with some of the top athletes in Australia and get to know the people behind the legends.Joining Pete Day and I behind the mics today is Alana Doust, a powerhouse of a human being who is a professional pole vaulter, the author of Mind and Body Reset program, an entrepreneur and an online coach with Fitfeed. Things haven’t always panned out for Alana, and YET, she still continues to spread positivity. So how does she do it? You’ll hear:  How to STOP laying down the bricks and START building your empire What KEY element is CRUCIAL in helping you to take risks What mental strength ACTUALLY means Which routine does Alana do EVERY NIGHT to ensure her success for tomorrow You can find Alana @alanadoust and at www.fitfeed.com.auWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like you’re constantly saying the same things over and over and your manager is nodding their head but nothing ever happens?Or perhaps you're a manager and you feel like you’re not being HEARD! Soph joins me in this episode, who used to be the manager at our gym and now coaches and works with hundreds of owners and managers across the world and gives us the honest, real and unfiltered truth from a manager's perspective. If you want to stay off the gym floor and increase your retention … one of the most precious assets you have is your PEOPLE so today we give you the three steps to communicating in a way that gets results. So if you want to take your studio from good to GREAT, grab your pen and let’s dive in. You’ll hear:  How to equip your managers with the RIGHT tools and SHOW them what great looks like Why what you DON’T say to your staff is just as important as what you DO say And what I was MORTIFIED to hear wasn’t in my organisation  Check out Multipliers by Liz Wiseman WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you could win, but it would take 10% off your life … would you do it? Recently Pete and I went to an Active Escapes retreat and were surrounded by Olympians, record holders and some of the fittest people in this country and thought … We want to know what makes these guys tick. What are the habits, the 1% that they do, that get them to the next level?Like all of our episodes, these conversations are Unfiltered - we uncover and talk about the realities of performing at this level, the morning routines and where it all started.Joining us today is James Newbury, a 4x CrossFit Games champion, the undisputed king of Australian CrossFit, founder of Phyba supplements, and owner of Leboiz, ALL while thriving on a 100% plant-based diet.But before he decided to become the best, he was a scrawny kid, hustling hard but never getting his place on the podium. How did he transform? You’ll never believe it.Success leaves clues, and there are PLENTY in here. You’ll hear:  The defining moment when James rewired his mindset for SUCCESS; How he bulldozes through the pressure of high-performance athletics; His non-negotiable habits every single day  The UNFILTERED truth on what James’ first business was  You can find James @jamesnewbury and if you’re interested in joining Phyba’s affiliate program, click here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza