Geronimo Unfiltered

Can you step away from the studio, without having to put out 100 fires on your return?Can you go on holiday and turn your phone off?Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that helps you identify why you’re NOT getting ahead, EVEN when you’re hitting your goals.This year we are getting you out of the HUSTLE and back into ENJOYING your studio.You’ll hear:  Why revenue alone won’t get you to a 7 figure studio Why you still have a JOB and not a BUSINESS The key ideas and pain points that make up each level so that you can NAIL them and move forward Why I fired 3 out of 4 staff AND banned 15 MEMBERS from using my gym … and a whole lot more Want to know more? Click here to access our Four Levels Notion Checklist. Are you a multi-studio owner? Reach out to us here.Episodes to kick start your 2024: New Year Goal Setting - But Not as You Know It How to Turn Your 7-Day Trials Into LIFETIME Members 6 Profit Levers to Pull in 2024 (& They're NOT What You're Thinking) How to be a BETTER Leader WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard?Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it.Real talk, I used to burn my staff out and it’s because I wasn’t delegating effectively. And if I was, I had unreasonable expectations which easily feed into the internal narrative of “no one cares about my business as much as I do.” No, they don’t.And they shouldn’t. It’s YOUR business and it’s your job to provide your staff members with the SKILLS to step up so that they actually WANT to meet you at your level.Luckily for you, it’s an easy fix. Tune in to hear the three elements you need to work on to get your team to work WITH you and not FOR you.You’ll also hear:  The exact reason why your staff AREN’T engaging in critical thinking How to get the BEST out of your staff The three things that every high performer needs to succeed My top 5 book recommendations that will take your leadership skills from 0 to 100 How to know when it’s time to pull the plug on a staff member … and a whole lot more Check out the leadership books I recommended here: Multipliers: How the Best Leaders Make Everyone Smarter Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Legacy: What The All Blacks Can Teach Us About The Business Of Life Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire Traction: Get a Grip on Your Business Want more tips on leadership? Listen to this episode on How to be a Leader I did with my personal leadership coach Rohan Dredge.Listen to our episode on Building a Business You LOVE, not Hate.Looking to make 2024 the best year yet? Listen to our episode on the Triple Bottom Line.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sharing 6 profit levers (plus a bonus one) that you can pull, and it’s not adding protein bars to the shelves or selling more merch - these levers are things that will give you more revenue and more profit every single month. Ready? You’ll hear:  New offers that increased our profit by $120,000 A MONTH  The one thing that NEEDS to change if you want to make a profit  How to make money off your challenges (AND get better results)  The goldmine you already have in your gym, that’s currently costing you $78,000 a year  … and a whole lot more Download the Labour Efficiency Rate calculator. And Listen to How to Make $250K in 90 Days Part One and Part Two. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

How many leads do you have right now? If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet? Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet. And the best part is that email marketing is something hardly any of your competitors will be doing well right now AND IT GETS TO BE EASY (especially if you listen to this episode). In this week's solo episode, I’m giving you tactical advice and the actual tools, templates and structure you need to convert this goldmine into members TODAY. You’ll hear:  Why writing your Emails has felt HARD in the past Six BEST PRACTICE principles that will make writing emails as easy as having a conversation  The one excuse you’ve been using to AVOID email marketing and why its NOT VALID anymore  Four Frameworks ACTUAL marketers use to get results (and the one I’ve found that actual BILLIONAIRES use)  … and a whole lot more Download the templates and frameworks here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The New Year's Resolutioners are here and it's up to YOU whether you are the studio they’re going to fail at OR if your studio is the one they are going to stick to for life. You’ve heard us talk about this before but this time of year is the time that sets apart the RICH studios and the POOR studios. Those people who are walking in your door starting their trials and setting their New Year's Intentions is where it all begins. This year we’re giving you everything to make sure it’s the LAST TIME that your members need to start again.On today’s poddy, we’re talking all about how to transfer that signature offer and turn it INTO a rollover. Forget the 20-30% retention rate myth, we’re getting you to 80 PERCENT.You’ll hear:  How to reverse engineer and attract your PERFECT member The FOUR activities we created to ensure that our newbies were COMMITTED to our studio How to keep your TEAM motivated to KEEP your members on board as well … and a whole lot more Download our customisable STARTER PASS here.If you want to do some reading over the summer be sure to check out Hooked and Atomic Habits.Want to find out more about our onboarding process that helps KEEP retention? Listen here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

When you think about 2023 were you in control? Did you achieve that goal you set out to achieve? Everything in life is a choice. Either you make the choice, or the choice is made for you.So I want you to ask yourself what do you ACTUALLY want out of 2024? And do you have a plan in place to get it? Because without one, you’re not going to get anywhere NEAR your goals.On today’s episode, we are building your 2024 plan WITH YOU using an interactive worksheet. We talk all about the three aspects that make up the TRIPLE BOTTOM LINE and how you can win back what you think is missing from your business.Download our interactive worksheet here and let’s get STARTED.… And don’t forget to take the lid off.You’ll hear:  The secret of the wealthy that KEEPS them WEALTHY Why your goals have FAILED in the past  The one thing you’re doing that LIMITS EVERYONE else around you  … and a whole lot more Download our worksheet here.And we’d love to see it and hear what you think! Reach out @hey.doza and @thegeronimoacademyWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If revenue isn’t the most important metric anymore, what is?It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter.And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10% profit? That’s the new break even.We know just how hard it can be to keep on top of your studio, let alone find the time to learn and keep up with industry trends. So in this episode, Soph and I cover off 5 KEY trends backed by DATA, which are guaranteed to help future-proof your business against the economy.So grab a pen, grab a piece of paper and let’s go. You’ll hear: How to go after the leads that your competition is IGNORINGWhich marketing tactic do you need to change today because it is OLD NEWSThe wellness revolution your newcomers are embracing, and why you can’t afford to miss out… and a whole lot more Slides for worksheetWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If I asked you the weakest link in your business, what would it be?One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common…They are OUTSOURCING their CONFIDENCE. Is there something in your business that you are outsourcing now, NOT because they can do a better job than you, but because YOU don’t know how to do it?We’ve told you before that WE were the problem with our clients. We ran ads for studios, and we made their sales but ultimately when they left us … they closed their doors. In this episode, we want to talk about the difference between delegating and outsourcing and the type of outsourcing that is a one-way ticket to closing your doors for GOOD.You’ll hear:  7 things that you should NEVER outsource  One simple step to identify critical areas lacking in your business Actions you can take in the next 90 days to ensure YOUR studio isn’t next … and a whole lot more Check out Dan Martell’s book Buy Back Your Time here.If you want to hear more about advice for struggling gym owners, check out our Breaking News episode here.Learn about what hidden tax is causing you $150,000 here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain, and pushed through.Our last, but not least interviewee is the incredible Amanda Bisk. Amanda is a professional pole-vaulter, she has represented Australia on multiple occasions, including at the Commonwealth Games in 2010. She is an exercise physiologist, a yoga instructor, and a pilates instructor AND owns the fitness app, Fresh Body Fit Mind.Amanda walks us through getting an unexpected diagnosis that changed EVERYTHING, why she couldn’t bring herself to watch the 2012 Olympics and how she came back so brilliantly from rock bottom to absolutely NAIL her career.This chat is moving, powerful and inspiring so make sure you take a listen!You’ll hear:  The ONE thing you can learn from Amanda that helps her to PUSH through the pain The surprising factor that would have helped Amanda to be a BETTER Olympic athlete How the pressures of those around you can affect your measures for SUCCESS The conditioning of a top athlete that we can ALL incorporate into our businesses You can find Amanda online @amandabisk or over at www.freshbodyfitmind.comFitness App: Fresh Body Fit MindWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you know how many of your members are on suspension and just HOW MUCH that is costing you?The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing the community and they're not pausing the care. So why are you? We're doing live maths on the poddy again so you know what that means #DozaMaths. Get your calculators out and let's talk about our THREE-step process to increase your revenue from suspensions ALONE.You’ll hear:  How to segment your suspension list and work out WHICH members are most likely to come back How to entice your “zombies” (members on updated suspension) back into the studio When it’s time to cut your losses … and a whole lot more Want to find out how we look at your studio's numbers? Listen to our episode on our benchmark reports and findings.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza