Geronimo Unfiltered

How would your life change if you made $250K in the Next 90 Days? Welcome to Part Two of this series with Soph and I, Last episode we taught you the how and gave you the exact tools you need to fix your Leads AND SALES Conversion rate and in this episode, we’re going to be talking about the MISSED money in the middle.This is the part that most studio owners IGNORE, but you’re not like most studio owners and if you take action on this today it won’t just be the difference between you having a good Christmas or not, these are LIFE-CHANGING skills that will get your rollovers up to 80% and churn below 5%. Now there’s no point listening to this and not taking action so I want you to get your notes app open and write down what you’re going to do and actually make a change so that you’re on track to make that $250,000. You’ll hear  How to increase your RETENTION in just 5 MINUTES A DAY  The MISSED MONEY in the middle that most owners ignore  How to roll over without feeling salesy  You heard how passionate Soph is about this so if you want to jump on a call to help you nail this implementation you can book it here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you thought winter was tough, brace yourself because we are about to head into the absolute WORST part of the year.Every year we see the next 90 days are the days that are MAKE OR BREAK for studios … so in this ep today Soph and I are going to show you HOW to make $250,000 (well actually it's a hell of a lot more than that but we want to cover your costs as well) in 90 days. Why 90 days? And why is this SO important? Because if we look over the data from the HUNDREDS of Studios we’ve coached - October and November CAN BE some of the best months of the year. But it won’t happen if you don’t do the prep work if you don’t get started NOW so that the people who are ready to buy choose you over the ski erg down the road. This episode is your BLUEPRINT to printing CASH, to getting LEADS and SELLING to them so that you have the best Christmas yet and pocket more money than you’ve ever had. You’ll hear  The EXACT steps to make $250K in 90 days  Why most studio owners are leaving money on the table (and how you can take advantage!)  One change that will make you an EASY extra $20,000  Find our BEST PERFORMING AD COPY AND CREATIVE, as well as the Solver Script that’s responsible for millions of dollars worth of gym membership sign-ups here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses eating disorders and suicide ideation.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14,  Today we’re going to talk about the ACTUAL reason that every single one of you owns a gym, and it’s not the money, it’s not the freedom, it’s not because you love fitness … it’s something bigger than all of that. Soph is behind the mic with Benny this week to share her OWN story and how she found the fitness world and space … Before Soph was our Senior Growth Coach she was a member at one of our studios in Sydney and went on to become a coach and then our manager.Soph’s WHY behind joining the gym is one of the most moving stories and we wanted to share it with you today, raw and unfiltered because all of you - as owners and as managers... each of you will have a version of Soph in your studio .. and you have a choice on what impact YOU make on their life.  You’ll hear  A member's perspective of walking into a STUDIO and what really matters The details you can focus on to MAKE AN IMPACT How your gym … can change someone's life  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

AI is not here to replace you … but you might be replaced by the studio down the road that’s using AI to grow their business. Have you joined the Chat GPT revolution yet? People either love it or hate it but I want to use this episode to help you LEVERAGE AI to grow your studio, to make more money and get MORE time back in your week. We spoke about this in our summit and have had messages every single day asking for MORE on this topic so today Soph and I talked about the common mistakes we see studio owners make with AI and the ways that you can work SMARTER and use AI properly so that YOU have access to a WHOLE TEAM of ‘experts’ on your side for $20 a month.Now, I’m NOT a techie, and I’m telling you that you don’t have to be to do this. If you know how to use a keyboard, you can learn how to use AI. You’ll hear  Quick wins you can implement with AI to save you time THIS WEEK  The exact prompts to make Chat GPT write PROFITABLE AD COPY in seconds What you should NEVER do  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a zero-dollar valuation, they were worth nothing. But we decided to give it our all, to make some changes and ended up selling BOTH studios, during covid for multi-six figures. If you’re thinking it might be time to sell OR you’ve been listening to our episodes and you agree that you’ve actually built yourself a JOB instead of a business this episode shares the exact things we did (and our clients do) to make them as valuable as possible. You’ll hear  What makes a studio a VALUABLE and DESIRABLE asset?  The things that make a studio worth MORE than others  Changes we had to implement to get a multi-six-figure offer  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

We speak to brokers every single week to find out what's happening in the market - who’s selling, how much for and we’ve found recently there is a HUGE split. Benny and I are talking to you about the split, about the two main types of studios that exist right now and the levels in between. The first ones are those that for whatever reason, it doesn't matter how much they lower their price or how long they've been on the market for … they just can't seem to sell.And on the flip side, there are owners that are making more money than they ever have, they're opening second or third locations, and they're also going on more holidays than they have before. Why is that, or how is that in the same market? In the same market, two very different outcomes. Tune in to find outYou’ll hear  Why some studios are TOO hard to turn around  The HIDDEN level of returns that only the BEST-performing studios have access to  What the NEXT step is if you’re unsure about whether you want to sell or stay WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective and highlight that although the news is all doom and gloom, if you ACTUALLY pay attention and make a couple of shifts to your marketing to talk to the right people - it’s not all doom and gloom. You’ll hear  Who your new billion-dollar competitor is, and how to stay in front  The things Australians are cutting their spending on (and how to make sure you’re not one of them)  Changes you can make to your marketing to adapt to the changes we’ve seen in buyer behaviour  If you want to check out these market stats yourself, check out the link here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there. We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment. And that moment was the moment they realised that regardless of the income they were earning there were BASICS that they hadn’t nailed which were holding them back from achieving their goals. In this ep, we talk you through how you can make sure that you don’t fall into this same trap, and what to do if you are. You’ll hear  How to know when you’re on the right track for success  What the most successful million-dollar studios are doing (but most aren’t!)  The first question you need to ask yourself TODAY  Want to find out where you’re holding yourself back? Check out the self-audit tool here.And if you are seeing a whole heap of red and aren’t sure what’s next, book a self-audit call where we can identify the leaks in your business in under 14 minutes! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

This story is one I wasn’t planning to share today. Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me. So these show notes aren’t like our other show notes either … Hey Guys, Ben here … I wanted to share Doza’s story because I wanted you to understand who the man is behind the big personality and the jokes. The reason Doza has had so much success in his life and the mindset and approach he takes to EVERYTHING, from succeeding in his corporate career to navigating a failing gym and then a lockdown on top of it, he’s always come out on top and his mindset is the biggest reason for that. I hope NONE of you goes through the unthinkable moments that he faced last year, and I hope that you can take away some inspiration from this, and how you can make a change today to live and feature in your own sequel. To stop doing the things you ‘should’ do and take the risks that you are currently too nervous to make because … what if it’s the best thing that's ever happened. And please, PLEASE go and get tested. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

'It’ll only take me ten minutes, it’s just easier if I do it myself.''I tried to delegate it but the task just came straight back to me, my team couldn’t do it'If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE tasks in your business? In this episode, Benny and I break down exactly HOW TO DELEGATE properly, and how to do it in a way that the people you delegate to take ownership and do it BETTER than you would do yourself! We, first of all, help you figure out WHAT you need to be delegating and WHY, then we give you our exact method of delegating EASILY (and no, you don’t have to write a 57-page SOP each time!) as well as covering how to identify WHO to delegate which tasks to in your teams. We even share real-life examples from our own team of how we used their strengths to build a WINNING TEAM so we could focus on the $10,000/hour tasks.If you’re ready to give yourself a PAYRISE, make MORE MONEY and build a business you LOVE, listen in, take notes and most importantly TAKE ACTION.You’ll hear:  How to delegate … just by doing what you’re doing  The one thing to include that will get your team to OWN tasks  Examples of tasks that you SHOULDN’T be doing as an owner and those $10,000/hour tasks that you need to be doing more of  … and a whole lot more If you haven’t listened to our episode on designing a business you love not hate, check it out on Apple and Spotify.Ready to identify what your $10/hour and $10,000/hour tasks are? Download the table hereWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza