

The Founder-Led Marketing Show
Finn Thormeier
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more.
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
Episodes
Mentioned books

Oct 13, 2022 • 30min
Performance Marketing vs Content Marketing, LinkedIn Pages vs Personal Profiles, and Common Beginner Mistakes When Posting Content | The Founder-Led Marketing Show #2
In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need for tracking your content strategy is destroying it, we talk about an undervalued side effect of creating a lot of video content, we compare Performance Marketing vs Content Marketing, whether you should post on LinkedIn Pages or Personal Profiles, and why image posts perform better than text posts on LinkedIn.
Our website: https://www.project33.io
Tags:
content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies

Sep 16, 2022 • 28min
Increasing Win Rates, Ideal Video Length, and The Simplest Content Strategy | The Founder-Led Marketing Show #1
In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop trying to create short videos, how content increases your win rate, why an audience is an asset, why it's usually the founder doing the CNBC interviews, the simplest content strategy, and the difference between creating content for a new business vs an established business.
Our website: https://www.project33.io
Tags:
content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies