Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth. In this episode, we talk about: - Why founders need to be involved in their marketing - Why One Post a Week Isn't Enough - The Downside of Founder Branding - Why social media is the #1 opportunity for B2B - Why You Need A Laser-Focused Buyer Persona - Founder-led Marketing: The Art of Selling Stories - How to gain credibility as a new software company - Create content for customers, not your peers Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

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