The Founder-Led Marketing Show

Finn Thormeier

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more.

Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.

Episodes

Mentioned books

Oct 17, 2023 • 30min

How to incorporate Founder-Led Marketing on Linkedin into your Marketing Strategy

Sep 19, 2023 • 48min

Aleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR

“What should the CEO focus on when scaling from $1M to $10M in ARR?” Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say: “There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team. Your priorities as a leader constantly shift, sometimes from week to week. However, I always spent much of my time on hiring - and still do. The rest I usually spent on product development and customer support, resulting in long hours. The central advice is: Work backward. After a seed round, consider what investors expect next. When discussing Series A, reverse-engineer from the valuation. And break your revenue targets down further. Understand your average contract size to calculate the necessary customers to reach your targets. With a set revenue goal, establish your marketing pipeline. Reverse-engineer to know your lead generation needs. By reverse-engineering, you know how many leads you need to reach your target number of customers and, thus, your revenue targets. Progressing from Series A to B is all about strategizing numbers in reverse.” Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Sep 14, 2023 • 29min

B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing

B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing. Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Sep 9, 2023 • 58min

Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle

Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle Sam Kuehnle: https://www.linkedin.com/in/samkuehnle/ Loxo: https://loxo.co/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips #google #googleads

Sep 5, 2023 • 54min

Navigating Growth: Founder-Led Marketing vs. Founder Branding

Navigating Growth: Founder-Led Marketing vs. Founder Branding Belen Wagaw: https://www.linkedin.com/in/belenwagaw/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Aug 30, 2023 • 35min

The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth In this episode, we talk about: The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs. Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Aug 23, 2023 • 40min

How we Generated $102K Revenue From 1 Ad | The Founder-Led Marketing Show

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth In this episode, we talk about: How to Generate $102K Revenue From 1 Ad. Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

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