In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is not demand gen, why LinkedIn ads is the best B2B channel in 2023, when is Founder-Led Marketing the most effective, why your marketing is not performing and Founder-Led Marketing vs Founder Branding.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,