Gym Business - Business for Unicorns Podcast

About Chris: Chris Stevenson - former Power Ranger stuntman - is the founder of Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Chris’s current focus is to help businesses and entrepreneurs of all types maximize potential. His expertise stems from his past hands-on experience in all aspects of the health club industry. For almost 20 years, Chris and his team successfully owned and operated Stevenson Fitness, a full-service boutique health club in Southern California. The club’s success was based on providing an unparalleled member experience, centered on proper staffing, systematic operations, and world-class leadership. This success was reflected in the club’s NPS, which was consistently in the 90s (industry average is in the 40s). Chris recently founded Be Military Fit California to bring the world-renowned brand to the U.S. Be Military Fit is the world leader in military fitness and outdoor training. In addition, Chris is an international speaker who regularly presents at IHRSA, IDEA, Club Industry, and many other fitness and business events. He also sits on the board of directors of IHRSA and the Customer Engagement Academy. From health and wellness to business strategies, Chris has the unique ability to instantaneously connect with people and to present viable, applicable lectures that resonate with every audience. In this episode, Michael spoke with Chris about: Strategies for getting clients back after COVID How empathy can be a powerful tool The value of virtual training The importance of defining your company values, purpose, and mission How leaders can plan during uncertainty

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: How to decide when to add a new service or product onto existing Managing your team's performance based on quantitative vs qualitative metrics

About Nat: In her own words, "What do you get when you combine a former collegiate athlete with a shit-talking little Mexican butch? You get Coach Nat-- the Chief of making shit happen at the Queer Gym." In this episode, Michael spoke with Nat about: Why she started a place called the queer gym How you can make your training facilities more welcoming to the LGBTQ community Why she moved her business all online Generating leads through direct messaging

About Connor: Connor Pettersson is the founder of Code 5 Fitness back in 2015, which has grown to over 1000 members, with 3 locations in Sydney's northern beaches. He's an all-around good guy on a journey to change 30,000 through education on training & basic healthy habits. In this episode, Michael spoke with Connor about: Earning respect as a leader The benefits of doing a daily huddle How to scale to multiple locations His approach to generating leads and following up

Mark and Michael are back with the third bonus episode of the season. In this episode, Mark and Michael discuss: Tips on Focusing and Staying Productive Content Marketing vs. Direct Response Marketing Mentioned in the Episode: mark@businessforunicorns.com michael@businessforunicorns.com Email us recommendations, questions, and for friendship!

About Ben: Benjamin Pickard, B.Sc. Kin, CSCS, started Lean Strong Fitness in 2014 to use his passion, education, and experience in helping everyday people integrate fitness with their lives to get exceptional results. Known for his flexible approach to exercise and nutrition, Benjamin’s clients develop and confidently maintain a stronger, happier, and healthier lifestyle through fat loss, strength training, and nutrition coaching. Running personal training, small group, and online programs, he has a unique approach to motivation and accountability that helps his clients thrive, and by staying at the forefront of all the latest health and training news they are getting the most relevant information (and best possible results) for their fitness journey. Outside of the gym, Benjamin loves back country camping, a hot coffee on a cool spring morning, and creating the perfect hamburger. He lives in Guelph, ON with his family. In this episode, Michael spoke with Michael about: Grit and Lessons he’s learned as a leader Building systems in your business KPIS what numbers to track, how to track them, and the value of keeping track

About Ashley: Ashley Selman is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable, and THRIVING studio businesses. As the founder of Evolution Trainers - a 14,000 square foot private personal training and wellness studio with a world-class team of 40 expert health and fitness professionals serving over 500 clients - she has seen it all and has many lessons to share to help other owners reach higher levels of success faster. She serves on the advisory committee for the Idea World Club and Studio Summit, and has spoken at many industry-leading events such as IDEA World, IDEA PTI East and West, IHRSA, The Mindbody BOLD Conference and the Nor Cal Fitness Summit. In this episode, Michael spoke with Ashley about: Predictions for how Covid with affect the fitness industry Start setting goals and measuring the things that matter How to hire based on values How to approach personal development on your team in a collaborative way  

Mark and Michael are back with the second bonus episode of the season. In this episode, Mark and Michael discuss: Expense Ratios: Exactly how much you should be spending on your fitness business The idea of Internalized Capitalism Mark Answers the Final Five Questions Mentioned in This Episode: Profit First Profit First for Microgyms Simple Numbers Financial Intelligence for Entrepreneurs Comic Essentialism 49/51 Article

About Pete: Pete is one of the few fitness professionals who identify specifically as a "business guy." He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, Pete brings a unique perspective to discussions surrounding the business of fitness. Most importantly, Pete is a proud husband to Katie, and father to Collin and Owen Dupuis. In this episode, Michael spoke with Pete about: Surprising tips for how he invests and develops his team How he stays focused and disciplined everyday 3 networks every fitness professionals need access  

About Luka: Luka was born and raised in Ljubljana, Slovenia, and gives credit to basketball, fitness, and coaches in taking him from going down the wrong path in crime to becoming a professional basketball player in the elite European Leagues as well as the NBA Summer Pro League. After his professional career, Luka went into his passion of training to affect others like the coaches that changed his life. He has been a coach for 14 years building skill sets in every area associated with physical and mental performance, as well as body transformation. Luka is the founder and co-owner of the Vigor Ground gym in Ljubljana, Slovenia, and owner of the Vigor Ground Fitness and Performance in Seattle, WA, both gyms recognized as leaders in coaching in each respective country, where they have cumulatively coached and transformed over 8,000 clients in total since 2006. Luka is also the creator of Vigor Ground Fitness and Business Summit, one of the industry's most respected educational events for coaches and gym owners. In this episode, Michael and Luka Discuss: The power of branding How to cultivate resilience The value of taking time to think Exercise to develop an alter ego to see new perspectives