Gym Business - Business for Unicorns Podcast Episode 84: Rachel Cosgrove Shares How to Think Bigger as A Gym Owner
Rachel co-owns and operates Results Fitness, a fitness center in Southern California for the past 21 years with her husband and business partner, Alwyn Cosgrove. Results Fitness was voted one of the top 10 gyms in the United States three years in a row by Men’s Health Magazine along with being named one of the “Best Gyms” in Women’s Health in 2013 and was featured on BBC America for their fitness programming and philosophies. Rachel, again partnered with her husband, started their second company called Results Fitness University where they consult, speak, write and work with hundreds of personal trainers around the world, including trainers in England, Canada, Switzerland, Lebanon, Brazil and Australia, coaching them on fitness programming for their clients, their career, business, branding, sales & marketing.
She earned her Bachelor of Science in Physiology at the University of California at Santa Barbara and holds her CSCS with the National Strength and Conditioning Association. She has also been certified by a number of organizations throughout her career including the International Society of Sports Nutrition, ACE, NASM, USA Weightlifting, USA Triathlon, CHEK Nutrition & Lifestyle Coaching, Functional Movement Systems, as an RKC Level 1 and with Precision Nutrition.
Rachel has been featured in numerous magazines including Muscle and Fitness Hers, Men’s Fitness, Men’s Health, Women’s Health, Women’s Running, Oxygen, More Magazine, Runner’s World, Women’s World, Real Simple, More Magazine and Shape magazine. Recently she was featured in Experience Life Magazine as both the expert and as the fitness model.
On the advisory board for Women’s Health, she also currently has her own column in Women’s Health Magazine and on Huffington Post. She is the best selling author of the book The Female Body Breakthrough, published by Rodale in November 2009. Her second book, Drop Two Sizes: A Proven Plan to Ditch the Scale, Get the Body You Want & Wear the Clothes You Love, also published by Rodale, was released in April 2013 along with the Drop Two Sizes DVD set with Women’s Health, featuring Rachel herself coaching the viewers through the workouts.
She has conducted television interviews on Fox, ABC, and WGN repeatedly. She has been featured on numerous radio shows promoting her current book, Drop Two Sizes, and has made an appearance on the Dr. Oz Show. She has been a spokesperson for Secret Deodorant and Nike, and has also been a consultant for Gatorade, Nike, Livestrong, Women’s Health and Men’s Health Magazines.
As one of the featured speakers for the company, Perform Better, she lectures nationally and internationally on topics such as strength training, fat loss, business in the fitness industry and nutrition specifically for women, helping them to reach their potential in all aspects of their life.
In 2012 Rachel was awarded IDEA Personal Trainer of the Year. An athlete herself, she is an Ironman Triathlete and has been to the World Championships on Team USA for triathlon. She has also competed and won Gold Medals in Powerlifting and fitness competitions. Extremely goal oriented she is always looking for a new physical challenge and draws from that experience making her a better coach.
She and her team of 12 employees at Results Fitness strive to become the best part of their member’s day, achieving results and changing lives while having fun doing it! They are on a mission to “Change The Way Fitness is Done.”
In this episode, Michael spoke with Rachel about:
- How Results Fitness is navigating during Covid
- How to convince people in the community to come back to the gym after Covid
- Building your team and especially how to build your team back up after Covid
- Driving the numbers for the business and the systems and processes Rachel uses at Results Fitness
- Partnerships and how to balance both the personal and professional relationship