
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Apr 27, 2020 • 1h 22min
Episode 37: Becoming a Change Maker with John Berardi
John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years he's advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness He currently lives in Ontario, Canada with his wife and four children, although they tend to escape the cold Canadian winters by spending January to April in warmer places. Extended bio: https://www.johnberardi.com/ In this episode, Michael and John Discuss: Uncovering the intersection between passion, purpose, unique abilities, and values Prioritization— Tournament Method How to Plan your Personal and Professional Development Mentioned in this Episode: John's Book: Changemaker Precision Nutrition Crucial Conversations Follow John on Instagram

Jun 17, 2019 • 57min
Episode 35: Going “All In” with Aaron Hinde
In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids, he downsized his life to live in a 400 sq. foot home with no power and no income. Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine, and artificially laden energy and “sports” drinks he saw on the market. LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row. In this episode, Michael and Aaron Discuss: What Made Aaron Leave a Comfy Job to Take a Huge Gamble Aaron’s Superpowers: His Ability to Take what is Working in Unrelated Industries and Apply it to his Own Universal ATM: Alignment, Trajectory, & Momentum Marketing: How Lifeaid is Seen and Heard in such a Competitive Industry Mentioned in this Episode: Lifeaid Robert Caildini’s Influence Follow Fitaid on Instagram Follow Aaron Hinde on Instagram, Facebook, and Twitter

Jun 10, 2019 • 56min
Episode 34: Creating a Better Customer Experience with Dave Thomas
In 2011, Dave had a vision to challenge the status quo of what a gym experience should entail. He believed that fitness should be about development, not destruction. Inclusive, not divisive. That it should be more progressive than just barbells. Dave is the owner of Performance360 with 3 locations in San Diego, CA. He has coached over 4,500 classes, started the BecomeMore Coach Academy and his philosophies on programming, coaching, and culture have laid the foundation for what Performance360 has become today. In this episode, Michael and Dave Discuss: Dave’s Approach to Being Adaptable without Compromising your Core Values Having your Client Experience being a Welcoming One How to be an Effective and Relatable Coach when Talking with Clients Mentioned in this Episode: Become More Coach Academy Performance360 The Business of Lifting Weights Podcast Follow Dave Thomas on Instagram, Facebook, and Twitter

Jun 3, 2019 • 50min
Episode 33: A Testing Mindset with Sarah-Jane Kurtini
Sarah-Jane Kurtini grew up in England and moved to Bondi, Sydney in 2009 with her husband, Jason to live by the beach with their two children. Sarah-Jane co-founded Tinybeans in Sydney and then in 2018, she and her family moved to New York to help the business grow on the other side of the world. Tinybeans is a Modern Family Album App for parents to capture and privately share their children’s life stories. It’s available for free in the App Store or Google Play. In this episode, Michael and Sarah-Jane Discuss: Her Journey as a Female and Mom Entrepreneur Her Approach to Growing Tinybeans Creating Systems to Help Listen to her Users and Improving her App Developing a “Testing Mindset” Mentioned in this Episode: Tinybeans Ben Horowitz’s The Hard Thing About Hard Things Follow Tinybeans on Instagram, Facebook, Twitter, and Youtube Follow Sarah-Jane on LinkedIn, Instagram, and Twitter

May 27, 2019 • 52min
Episode 32: Protecting Your Assets with Scott Royal Smith
Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protection strategies to help circumvent debilitating lawsuits for his clients. In this episode, Michael and Scott discuss: How to Properly Build a Business that Protects You from the Ground Up Insurances: Great Tips for what Insurance WILL and WON’T Protect How to Think Creatively to Save Money During Tax Season Mentioned in this Episode: Royal Legal Solutions Microbiome Diet Real Estate Nerds Podcast

May 20, 2019 • 54min
Episode 31: Stress Less, Accomplish More with Emily Fletcher
Emily Fletcher is the founder of Ziva, the creator of The Ziva Technique and regarded as a leading expert in meditation for high performance. Her debut book, Stress Less, Accomplish More was just published by HarperCollins on Feb, 2019. Emily describes...The Ziva Technique is a powerful trifecta of mindfulness, meditation and manifesting designed to unlock your full potential. It’s benefits include decreased stress, deeper sleep, improved immune function, increased productivity and extraordinary performance.The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 15,000 students around the world and has spoken on meditation for performance at Google, Harvard Business School, Viacom, & Wanderlust. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents and social entrepreneurs. Main Topics: Oversaturation and Misinformation about Meditation Ziva Meditation and her Approach Her Work as a Business Owner Creating Online Courses and Content How to Balance Working in and on Your Business Mentioned in this Episode: Emily’s new Book: Stress Less Accomplish More Ziva Meditation David Asprey’s Headstrong B-School

May 13, 2019 • 58min
Episode 30: Money Matters with David Bach
David Bach is one of the most trusted financial experts and bestselling financial authors of our time. He has written nine consecutive New York Times bestsellers with over seven million copies in print, including two #1 New York Times bestsellers, The Automatic Millionaire and Start Late Finish Rich. In addition to his books, David has impacted millions of people over the past two decades through his seminars, speeches, newsletters, and thousands of media appearances. He is also the cofounder of AE Wealth Management, regarded as one of America’s fastest-growing financial planning firms, and the founder of FinishRich Media, a website dedicated to revolutionizing the way people learn about money. Learn more at https://davidbach.com Main Topics: Paying Yourself First Managing Money in a way that Reflects Personal Values Lessons Learned from Grandma Rose Bach Importance of Cash Flow Developing a Company Based on a Strong Personal Brand Clear, Easy, Accessible Takeaways for Managing your Money Mentioned in this Episode: The Latte Factor Automatic Millionaire Smart Women Finish Rich Smart Couples Finish Rich Paolo Coehlo’s The Alchemist Simon Sinek’s Start with Why David Lynch Foundation

May 6, 2019 • 48min
Episode 29: Hiring & Managing Remote Workers with Nathan Hirsch
Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. Main Topics: Hiring Online Managing Remote Workers Bootstrapping & Problem Solving Mentioned This Episode: Freeeup Start Hiring On Freeeup HERE (Referral Link For A $25 Credit) Start With Why - Simon Sinek Schedule A Call With Nathan HERE

Apr 29, 2019 • 52min
Episode 28: The Kitchen Table of Business with Marisa Ricciardi
Marisa has advised many venerable brands, including Goldman Sachs, Omnicom, Morgan Stanley and NYSE Euronext. She led NYSE Euronext through a dramatic brand transformation, retooling their listings franchise to become #1 in attracting technology IPOs. Through those interactions with both Fortune 500 companies and pre-IPO startups, she identified a market need to advise growing companies on a host of marketing issues, inspiring her to found RG Marketing in 2014. She is a frequent guest lecturer at NYU Stern and teacher at General Assembly for Digital Enterprise. Main Topics: The Kitchen Table Of Business Owning A Business vs. Working For A Corporation Branding in a Human To Human Economy Mentioned This Episode: The Ricciardi Group Uberflip The Runner's Guide To The Meaning Of Life - Amby Burfoot Give And Take - Adam Grant Follow The Ricciardi Group on Twitter Follow Marisa on Twitter The Ricciardi Group Newsletter & Blog

Apr 22, 2019 • 1h
Episode 27: Becoming a Learning Machine with Martin Smithmyer
Martin is Founder and CEO of Americord Registry, a company that preserves umbilical cord blood stem cells on behalf of expectant mothers. They ranked for the past three years as one of the fastest growing private companies in the United States. Before founding Americord, Martin was an investment banker in Healthcare and Healthcare Technology at BMO Capital Markets. Martin worked in investment banking at Wells Fargo Securities, and also at American Capital (Private Equity) and NewMarket (Venture Capital). He did work in the healthcare sector as well for Biomet, now Zimmer Biomet. Martin received an MBA from American University and graduated from the University of Maryland with a degree in Biology. Main Topics: Building A Purpose Driven Organization Differentiation & Scaling Becoming A Learning Machine