Gym Business - Business for Unicorns Podcast

Have you ever thought about how last year affected your customers' behavior? In this episode, we are going to dive deep into some fascinating topics on consumer behavior and content creation with a very special guest, Chris Burgess. In this episode, Michael spoke with Chris about: Understanding consumer behavior Content creation Storytelling Mentioned in the Episode: Inside the Unicorn Unicorn Society Chris IG Lift the Bar

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about the most effective methods to get you "out" of the business and how to use your time off to restructure your process in order to find motivation and improve your leadership. In this episode, Mark and Michael talk about: Reflection time Business leadership Journaling Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back! In this episode, Mark and Pete talk about: Location selection Reinvesting in space Lease conditions Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Michael and Mark are back with another bonus episode of the season...this time with a special announcement inside the Unicorn! In this episode, Mark and Michael talk about: Inside the Unicorn-A 2-Day Deep Dive Behind-the-Scenes of Mark Fisher Fitness Interested in working with BFU? Learn more below: businessforunicorns.com

Mark and Pete are back! In this episode, Mark and Pete talk about: Onboarding new staff members Building a solid application process The difference between onboarding and internship programs Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back with another Q&A-style episode. In this episode, Mark and Pete talk about: How to get parents out of their own way when you're coaching kids How to deal with price increases How to prepare your coaches for bigger roles Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back with another episode of the season... In this episode, Pete and Mark answer your questions in a rapid-fire round to give you as much information and value as they can to help you grow the skills you need to succeed in the fitness business world. In this episode, Mark and Pete talk about: Finding the right person for your team ​​Onboarding new trainers and managing staff The ideal return on investment for fitness businesses Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back with another bonus episode of the season...In this episode, Pete and Mark have an insightful conversation about Public Speaking where they share their secrets on how to develop the skill to communicate effectively with all the different kinds of audiences you may find in the fitness world. In this episode, Mark and Pete talk about: Public speaking How to be effective in public speaking The real impact of public speaking Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark is back with another bonus episode of the season...In this bonus episode, Pete and Eric explain how they built a massive fitness brand without paid digital marketing. We also discuss what actions and steps you can take to start developing relationships to grow your business. In this episode, Mark, Pete & Eric talk about: Digital marketing and Brand Building Constructing strong relationships for your business Communication and other business essentials Mentioned in this Episode: http://cresseyperformance.com/csp-mass/

About Lisa: Dr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master's degree in clinical counseling psychology and a doctorate in Counseling and Sport Psychology. Lisa has worked in college mental health, community mental health, inpatient and intensive outpatient psychiatric and substance abuse treatment centers since her career began in 2003. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online. She is also the director of behavioral sciences at gWell Health. Dr. Lewis specializes in working with athletes and athletically minded clients who struggle with mental health problems or addictions, as well as high-achieving professionals who come to her practice to pursue goals and enhance motivation. Dr. Lewis also provides workshops and consultations to fitness professionals for professional development and to enhance communication and motivational skills with clientele. In this episode, Michael spoke with Lisa about: Motivation: What is it, and how we should be thinking about motivation as fitness professionals A new framework to help you understand the motivation Tips on how to motivate your clients and your team Boundaries setting and how are they useful to work with your clients and team How we approach self-care as helping professionals Mentioned in the Episode: Psych Skills for Fitness Pros