Gym Business - Business for Unicorns Podcast

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael answer listener questions about: Suggestions for getting a team to engage outside the workplace How to find amazing qualified people to hire

About Bob: Bob Thompson, founder and CEO of Legion Transformation Center, and FitFX Labs. In this episode, Michael spoke with Bob about: Knowing how and when to pivot in your life and in your business The importance of taking risks and learning from mistakes Nurturing leads in a way that maximizes sales

About Molly: Molly Galbraith, CSCS, is the Cofounder of Girls Gone Strong (GGS), the world’s largest platform providing evidence-based, interdisciplinary health, fitness, nutrition, and pregnancy education for women and the health and fitness professionals who work with them—including industry-leading certification programs and coaching. She's also the author of a brand-new book, Strong Women Lift Each Other Up. Her “Strong Women Lift Each Other Up” philosophy is woven through the fabric of Girls Gone Strong, as Molly leads a team of women from the US, Canada, UK, Mexico, India, and Australia. From employing and educating, to featuring, collaborating with, and investing in women, GGS is dedicated to serving their community of women from 90+ countries around the world. Molly has spoken all over the world at top conferences and prestigious universities like Yale, and she has been featured in publications like Time, People, Today, ABC, Women’s Health, and more In this episode, Michael spoke with Molly about: Molly’s New Book: Strong Women Lift Each Other Up How to Communicate with people you know you disagree with

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: Tough Love— what to do when your marketing campaigns aren’t working Plus: A special announcement at the top of the Episode

About James: James Cerbie is the founder and head coach at Rebel Performance, a modern strength and conditioning company dedicated to forging Apex Athletes and developing world-class coaches. He considers himself an educated meathead and decided to walk away from a Ph.D. in integrative physiology when he realized his true passion in life is coaching other humans. If he's not coaching, lifting, or reading a book, he can be found roaming the mountains with his beautiful wife and overly spoiled fur baby. In this episode, Michael spoke with James about: The Pros and the cons of labeling your members as athletes How you as an owner can avoid being the bottleneck to your company’s growth The power of delegating Strategies and tactics for adding value

About Chris: Chris Stevenson - former Power Ranger stuntman - is the founder of Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Chris’s current focus is to help businesses and entrepreneurs of all types maximize potential. His expertise stems from his past hands-on experience in all aspects of the health club industry. For almost 20 years, Chris and his team successfully owned and operated Stevenson Fitness, a full-service boutique health club in Southern California. The club’s success was based on providing an unparalleled member experience, centered on proper staffing, systematic operations, and world-class leadership. This success was reflected in the club’s NPS, which was consistently in the 90s (industry average is in the 40s). Chris recently founded Be Military Fit California to bring the world-renowned brand to the U.S. Be Military Fit is the world leader in military fitness and outdoor training. In addition, Chris is an international speaker who regularly presents at IHRSA, IDEA, Club Industry, and many other fitness and business events. He also sits on the board of directors of IHRSA and the Customer Engagement Academy. From health and wellness to business strategies, Chris has the unique ability to instantaneously connect with people and to present viable, applicable lectures that resonate with every audience. In this episode, Michael spoke with Chris about: Strategies for getting clients back after COVID How empathy can be a powerful tool The value of virtual training The importance of defining your company values, purpose, and mission How leaders can plan during uncertainty

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: How to decide when to add a new service or product onto existing Managing your team's performance based on quantitative vs qualitative metrics

About Nat: In her own words, "What do you get when you combine a former collegiate athlete with a shit-talking little Mexican butch? You get Coach Nat-- the Chief of making shit happen at the Queer Gym." In this episode, Michael spoke with Nat about: Why she started a place called the queer gym How you can make your training facilities more welcoming to the LGBTQ community Why she moved her business all online Generating leads through direct messaging

About Connor: Connor Pettersson is the founder of Code 5 Fitness back in 2015, which has grown to over 1000 members, with 3 locations in Sydney's northern beaches. He's an all-around good guy on a journey to change 30,000 through education on training & basic healthy habits. In this episode, Michael spoke with Connor about: Earning respect as a leader The benefits of doing a daily huddle How to scale to multiple locations His approach to generating leads and following up

Mark and Michael are back with the third bonus episode of the season. In this episode, Mark and Michael discuss: Tips on Focusing and Staying Productive Content Marketing vs. Direct Response Marketing Mentioned in the Episode: mark@businessforunicorns.com michael@businessforunicorns.com Email us recommendations, questions, and for friendship!