Gym Business - Business for Unicorns Podcast

Mark and Pete are back with another episode of the season... In this episode, Pete and Mark answer your questions in a rapid-fire round to give you as much information and value as they can to help you grow the skills you need to succeed in the fitness business world. In this episode, Mark and Pete talk about: Finding the right person for your team  ​​Onboarding new trainers and managing staff  The ideal return on investment for fitness businesses  Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society  

Mark and Pete are back with another bonus episode of the season...In this episode, Pete and Mark have an insightful conversation about Public Speaking where they share their secrets on how to develop the skill to communicate effectively with all the different kinds of audiences you may find in the fitness world.  In this episode, Mark and Pete talk about: Public speaking   How to be effective in public speaking  The real impact of public speaking Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark is back with another bonus episode of the season...In this bonus episode, Pete and Eric explain how they built a massive fitness brand without paid digital marketing. We also discuss what actions and steps you can take to start developing relationships to grow your business. In this episode, Mark, Pete & Eric talk about: Digital marketing and Brand Building  Constructing strong relationships for your business Communication and other business essentials Mentioned in this Episode: http://cresseyperformance.com/csp-mass/ 

About Lisa: Dr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master’s degree in clinical counseling psychology and a doctorate in Counseling and Sport Psychology. Lisa has worked in college mental health, community mental health, inpatient and intensive outpatient psychiatric and substance abuse treatment centers since her career began in 2003. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online. She is also the director of behavioral sciences at gWell Health. Dr. Lewis specializes in working with athletes and athletically minded clients who struggle with mental health problems or addictions, as well as high-achieving professionals who come to her practice to pursue goals and enhance motivation. Dr. Lewis also provides workshops and consultations to fitness professionals for professional development and to enhance communication and motivational skills with clientele. In this episode, Michael spoke with Lisa about: Motivation: What is it, and how we should be thinking about motivation as fitness professionals A new framework to help you understand the motivation  Tips on how to motivate your clients and your team Boundaries setting and how are they useful to work with your clients and team How we approach self-care as helping professionals   Mentioned in the Episode: Psych Skills for Fitness Pros

About Brett: A student of politics, argument, and persuasion, Brett has worked in DC and in statehouses across the country to inform public policy on a variety of topics, from state licensing to conflicts of interest in federal health and science agencies, to COVID relief. Prior to serving as CrossFit's Head of Government Relations, Brett worked in House and Senate offices, and later at a large, full-service public affairs and lobbying firm on advocacy and public relations campaigns.    In this episode, Michael spoke with Brett about:   What is the job head of government relations at Crossfit What does advocacy for the fitness industry look like in the Covid-19 times Why do we need to get better at influencing policymakers on how they treat us Who is out there already doing good work    Mentioned in the Episode: Community Gyms Coalition

Mark and Michael are back with another bonus episode of the season...In this bonus episode, we share our insights on how to create an exceptional service for your client, while keeping your team involved in the process.  In this episode, Mark and Michael talk about: The super service principle The pyramid framework  The keys to exceeding your customers’ experience      

About Wendy: After working for 12 years in corporate marketing, Wendy opened Vero Strength + Conditioning in 2009, starting with coaching and running the business and now working mainly behind the scenes, handling customer service, social media, events, sales, gym staff and administration.  In the Fall of 2020, she launched Cerus Performance, a supplement company that bridges the gap between health and performance and we are starting to gain traction.  In this episode, Michael spoke with Wendy about: The superpower of getting things done Using covid as a resetting opportunity for your business Designing a new client experience and how to organize your business Mentioned in the Episode: Cerus Flow Supplement Vero Strength + Conditioning   Instagram

About Rachel: Rachel co-owns and operates Results Fitness, a fitness center in Southern California for the past 21 years with her husband and business partner, Alwyn Cosgrove. Results Fitness was voted one of the top 10 gyms in the United States three years in a row by Men’s Health Magazine along with being named one of the “Best Gyms” in Women’s Health in 2013 and was featured on BBC America for their fitness programming and philosophies. Rachel, again partnered with her husband, started their second company called Results Fitness University where they consult, speak, write and work with hundreds of personal trainers around the world, including trainers in England, Canada, Switzerland, Lebanon, Brazil and Australia, coaching them on fitness programming for their clients, their career, business, branding, sales & marketing. She earned her Bachelor of Science in Physiology at the University of California at Santa Barbara and holds her CSCS with the National Strength and Conditioning Association. She has also been certified by a number of organizations throughout her career including the International Society of Sports Nutrition, ACE, NASM, USA Weightlifting, USA Triathlon, CHEK Nutrition & Lifestyle Coaching, Functional Movement Systems, as an RKC Level 1 and with Precision Nutrition. Rachel has been featured in numerous magazines including Muscle and Fitness Hers, Men’s Fitness, Men’s Health, Women’s Health, Women’s Running, Oxygen, More Magazine, Runner’s World, Women’s World, Real Simple, More Magazine and Shape magazine. Recently she was featured in Experience Life Magazine as both the expert and as the fitness model. On the advisory board for Women’s Health, she also currently has her own column in Women’s Health Magazine and on Huffington Post. She is the best selling author of the book The Female Body Breakthrough, published by Rodale in November 2009. Her second book, Drop Two Sizes: A Proven Plan to Ditch the Scale, Get the Body You Want & Wear the Clothes You Love, also published by Rodale, was released in April 2013 along with the Drop Two Sizes DVD set with Women’s Health, featuring Rachel herself coaching the viewers through the workouts. She has conducted television interviews on Fox, ABC, and WGN repeatedly. She has been featured on numerous radio shows promoting her current book, Drop Two Sizes, and has made an appearance on the Dr. Oz Show. She has been a spokesperson for Secret Deodorant and Nike, and has also been a consultant for Gatorade, Nike, Livestrong, Women’s Health and Men’s Health Magazines. As one of the featured speakers for the company, Perform Better, she lectures nationally and internationally on topics such as strength training, fat loss, business in the fitness industry and nutrition specifically for women, helping them to reach their potential in all aspects of their life. In 2012 Rachel was awarded IDEA Personal Trainer of the Year. An athlete herself, she is an Ironman Triathlete and has been to the World Championships on Team USA for triathlon. She has also competed and won Gold Medals in Powerlifting and fitness competitions. Extremely goal oriented she is always looking for a new physical challenge and draws from that experience making her a better coach. She and her team of 12 employees at Results Fitness strive to become the best part of their member’s day, achieving results and changing lives while having fun doing it! They are on a mission to “Change The Way Fitness is Done.”   In this episode, Michael spoke with Rachel about:   How Results Fitness is navigating during Covid How to convince people in the community to come back to the gym after Covid Building your team and especially how to build your team back up after Covid Driving the numbers for the business and the systems and processes Rachel uses at Results Fitness Partnerships and how to balance both the personal and professional relationship  

About Mark: Mark has spent the last 15 years working with athletes from a variety of sports at every level. He began his career with the Toronto Maple Leaf's organization and most recently was the head of performance for the Anaheim Ducks. Mark is the founder of Elite Training Systems (ETS) in Ontario, which has grown to 4 locations servicing athletes from all major and minor sports. He also serves as a consultant for a number of health and performance organizations. Currently Mark serves as a member of the Under Armour Training Team building out high performance training initiatives for the brand. Mark also serves as Head of the Matrix Performance Team, building initiatives in high performance training. In this episode, Michael spoke with Mark about: Covid in and around the different cities in Canada and how it is effecting the businesses How to create a plan that everyone on the team is comfortable implementing and communicating to clients Resilience and as an entrepreneur, leader, and a dad, how Mark demonstrates and teaches how to bounce back, stick to it, come back after getting knocked down as a business owner How to standout in the crowd and let people notice the uniqueness of your business What the general population fitness gyms can learn from athletes and training gyms Scaling to multiple locations and cultivating the entrepreneur spirit in your people

About Stuart: Stuart Brauer is a 20-year student of the fitness industry - having been involved in large chain, big box gyms and independently owned studios/gyms. He owns his own microgyma (Urban MVMNT) in Charlotte, NC, but his full time job is creating no-BS content and consulting with gym owners to un-f*ck their business. You can hear all about his unique business model and especially his guerrilla marketing strategies on the WTF Gym Talk - an all-round resource for everyone looking for information on how to grow a real fitness business. In this episode, Michael spoke with Stuart about: Stu talks about how to navigate Covid in the gym and with other fitness clients Importance for gym owners to be passionate about fitness and coaching Become critically thinking business owners and entrepreneurs The importance and value of getting perspective as a gym owner Ability to make unbiased evidence based decisions Marketing strategies from Stu