Gym Business - Business for Unicorns Podcast

Michael, Mark, and Pete are back with another episode of the season. This time, they discuss the most common mistakes they see fitness business owners make. This week, we discussed: Reactive vs. proactive hiring Raising prices Creating standard operating procedures Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com pete@businessforunicorns.com  

Michael and Mark are back with another bonus episode of the season...In this episode, Michael and Mark talk about mentorship in the fitness space, the importance of peer groups, and their experience with them. In this episode, Mark and Pete talk about: Why peer groups are useful The importance of mentorship Community of like-minded people Relationships you develop inside groups Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com

About Kelly: Kelly Edwards played for O’Dea High school, and won the state 3A championship three out of his four years there, 04, 05, 07 (they lost in the championship game his junior year- 06). After O’Dea he played for Che Dawson at Highline Community College. They won the Western Division title his sophomore year, giving them the #1 seed to the NWAC tournament, where they lost in the semi-finals. Kelly went on to play at Lewis & Clark College in Portland, Oregon for his junior and senior years. He was named Second-Team All Conference his junior year, with 16.5 points and 5 rebounds per game, and First Team All Conference his senior year, with 19 points and 7 rebounds per game, ranking his Pioneers as high as #24 in the nation that year. After college Kelly played professionally for the ABA, and is still active in the Jamal Crawford Summer Pro League. In 2019 summer he averaged 28 ppg, 9.5 rpg & 7.5 apg. Kelly turned down professional opportunities overseas to grow LocalHOOPS into what it is today. He has played with or against the likes of NBA pros such as: Kevin Love- Cleveland Cavaliers, Blake Griffin- Los Angeles Clippers, Jamal Crawford, Nate Robinson- New York Knicks, Isaiah Thomas- Boston Celtics, Martell Webster- Timberwolves, Brandon Roy- Portland Trailblazers, Jason Terry- Houston Rockets, Lamarcus Aldridge- San Antonio Spurs, Terry Rozier- Boston Celtics, Dejounte Murray- San Antonio Spurs, Zach Lavine- Chicago Bulls, James Johnson- Miami Heat, Earl Clark- Los Angeles Lakers, Mario Chalmers- Miami Heat, and many more. Outside of basketball, Kelly is a father of 3 – when you are in the gym keep an eye out for his wife Cindy, who is head of operations for LocalHOOPS, and his two sons KJ & Kamani, as well as his daughter Kamaya, who are already beginning to work on their handle. In this episode, Michael and Kelly discussed: Leading youth athletic programs Financial literacy Leading your business with high integrity Mentioned in the Episode: Unicorn Society Business Coaching Local hoops

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about social media and the importance of using marketing strategies off social media and offline. In this episode, Mark and Michael talk about: Other Strategies to invest in besides social media Non-paid strategies Digital marketing The importance of email marketing Referral Marketing What is your offline marketing and how to do it Their concern for social media Work with us: Unicorn Society mark@businessforunicorns.com michael@businessforunicorns.com

Have you ever thought about how last year affected your customers' behavior? In this episode, we are going to dive deep into some fascinating topics on consumer behavior and content creation with a very special guest, Chris Burgess. In this episode, Michael spoke with Chris about: Understanding consumer behavior Content creation Storytelling Mentioned in the Episode: Inside the Unicorn Unicorn Society Chris IG Lift the Bar

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about the most effective methods to get you "out" of the business and how to use your time off to restructure your process in order to find motivation and improve your leadership. In this episode, Mark and Michael talk about: Reflection time Business leadership Journaling Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back! In this episode, Mark and Pete talk about: Location selection Reinvesting in space  Lease conditions Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Michael and Mark are back with another bonus episode of the season...this time with a special announcement inside the Unicorn! In this episode, Mark and Michael talk about: Inside the Unicorn-A 2-Day Deep Dive Behind-the-Scenes of Mark Fisher Fitness Interested in working with BFU? Learn more below: businessforunicorns.com

Mark and Pete are back! In this episode, Mark and Pete talk about: Onboarding new staff members Building a solid application process The difference between onboarding and internship programs  Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back with another Q&A-style episode.   In this episode, Mark and Pete talk about: How to get parents out of their own way when you're coaching kids How to deal with price increases How to prepare your coaches for bigger roles   Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society