

Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books

Feb 7, 2022 • 38min
Episode 111: How to Start Creating Systems in Your Business with Ben Pickard
Michael and fellow BFU Coach, Ben Pickard are talking about the most efficient way to build systems into your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for the full show notes.

Jan 31, 2022 • 32min
Episode 110: Organizing Your Time and Staying Productive with Steve Bergeron and Jason Giles
We are back with another Roundtable! This time Unicorn Society members Steve Bergeron and Jason Giles will be talking about time management and how gym owners can maximize their time. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.

Jan 24, 2022 • 26min
Episode 109: How to Manage Your Training Gym Facility Like a Pro with Michael and Pete
Michael and Pete are back! In this episode, Michael and Pete talk about: Managing your physical facility Common mistakes owners make Operations and maintanence Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Jan 17, 2022 • 32min
Episode 108: Raise Your Rates with Confidence with Andy Fernandez and Renee Metivier
We are back with another Unicorn Society Roundtable. In this episode, Michael, Andy, & Renee explore the reasons why you should consider raising your rates and how to go about it with confidence. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns

Jan 10, 2022 • 21min
Episode 107: Michael and Mark Share Productivity Tips for 2022
In this episode, Michael and Mark are back to talk about time management, personal productivity, and how to go about planning for 2022. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com

Jan 3, 2022 • 43min
Episode 106: Using Virtual Assistants with VA's for Gyms and Scott Rammage
About Scott: Scott Rammage is co-owner of VA’s For Gyms. Scott and the team at VA’s For Gyms have helped gym owners and managers more work done with less hassle and lower costs. They’ve been able to do this by providing a complete VA solution for gyms, including virtual assistants, bookkeeping services, lead generation services, social media management, and much more. In Scott’s free time Scott loves lifting weights, mountain biking, rucking, snowboarding, and traveling with his wife and two boys. He also has a passion for podcasting and currently hosts 3 podcasts. A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day-to-day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your culture and your brand despite being outsourced professionals. In this episode, Mark and Scott discussed: How Virtual Assistant can save you time The benefits of having a virtual assistant How to implement the VA into your business Hiring, training, and leveraging the right VA Mentioned in the Episode: Unicorn Society Business Coaching Book a free call with VAs For Gyms

Dec 20, 2021 • 42min
Episode 105: Developing Entrepreneurship Among Your Team with Molly Kieland
About Molly: Molly Kieland is the founder and coach of Fuelhouse Gym in Seattle, Washington. She is a StrongFirst Kettlebell Instructor - Level II, Strength Matters - Level 1 Kettlebell, RKC Instructor, NASM Certified Personal Trainer, and CHEK Institute Holistic Lifestyle Coach. She believes the daily challenges of Fuelhouse workouts and the environment they create remind us that there is always something we can get better at or reach further for. Her mission is to help motivate her fitness family to strive for continual growth in all aspects of their lives, primarily focusing on sleep, nutrition, movement, and mindset habits/routines. She is thankful, lucky, and blessed to have Fuelhouse as her family and for the opportunity to coach and sweat with them! Her favorite things to talk about are her dog (Po), her husband (Stu), her love for pumpkin brew in October, UW Husky Football, kettlebells, peanut butter, hard rock, hip hop, travel, and everyday nonsense. In this episode, Michael and Molly discussed: Some COVID silver linings Restructuring team meetings and inside organization Creating entrepreneurs inside your business Retention among members “Host” culture Mentioned in the Episode: Unicorn Society Business Coaching Fuelhouse Gym - Seattle

Dec 13, 2021 • 37min
Episode 104: The Power of Delegating with Megan Hanna & Chris Perry
About Megan: Megan is the co-owner of Heat Studios, a group fitness training gym in Raleigh, North Carolina. Her journey as a fitness professional started as a yoga teacher in 2015. She then became a personal trainer and helped her husband open Heat, while still working her corporate job. In 2017, Megan quit her 10-year career in Clinical Research and joined her husband full-time running the gym. While she continues to train a few clients and teach group fitness classes, she now spends most of her time managing/developing her team, creating processes and systems, nurturing the growing community at the gym, and learning something new about running a business every single day! About Chris: Chris has had a successful career in the Finance world working for some iconic consumer brands including Pepsi, Ocean Spray Cranberries, and Dunkin Donuts, serving in various roles including Treasurer and VP of Finance. In 2012, Chris followed his passion of making the joy of athletic achievement available to all by providing athletic training for athletes at every age and ability level and started the process of opening a world-class center in Norwood Ma. We are dedicated to making you better and creating an environment where your time at Velocity will be In this episode, Michael, Megan, and Chris discussed: Delegating Business Management Common fails in delegating Best practices in business management Mentioned in the Episode: Unicorn Society Business Coaching Heat Studio Velocity Sports Performance .

Dec 6, 2021 • 49min
Episode 103: Charlie Deist on Building Culture
About Charlie: Charlie Deist is a master-level MovNat trainer, licensed captain and sailing instructor in the San Francisco Bay Area. Inspired by the "natural method" fitness philosophy of French naval officer Georges Hébert, he incorporates principles of efficient movement into his training – whether the students are learning to sail in the strong winds of San Francisco Bay, or attending his outdoor natural movement classes. He is the author/editor of several books including *Hormetics: Physical Fitness for Free People,* *Three Sheets to the Wind: The Art of Flying Spinnaker,* and most recently, *The New Strongman Code: Building Resilient Fitness Community in the Post-COVID Era." He lives in Berkeley with his wife Emma, and 1-year-old daughter Clare. In this episode, Michael and Charlie discussed: Business culture Values Embracing change Reaching your fitness potential Mentioned in the Episode: Unicorn Society Business Coaching Level MovNat

Nov 29, 2021 • 14min
Episode 102: Mark and Pete on Identifying Where You Need Help in Your Business
Mark and Pete are back! In this episode, Mark and Pete talk about: Self-evaluation Planning Asking for help Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society