

Gym Business - Business for Unicorns Podcast
Michael Keeler
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
New episodes every Monday & Friday.
Episodes
Mentioned books

Apr 18, 2022 • 23min
Episode 121: Why You Should Stop Sending Traditional Email Newsletters with Michael, Mark and Pete
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Apr 11, 2022 • 23min
Episode 120: The 4 Most Important Goals for Every Gym Manager with Michael, Mark and Pete
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Apr 4, 2022 • 40min
Episode 119: Run Your Gym Like You're Going to Sell It with John Franklin
In this episode, John Franklin, founder of Gym Lead Machine, joins me to discuss why you should run your business like you are going to sell it tomorrow. Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Mar 28, 2022 • 32min
Episode 118: Michael, Mark, and Pete on What's Currently Working in Customer Service
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course, Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Mar 21, 2022 • 26min
Episode 117: Michael, Mark and Pete on Prioritizing "Deep Work"
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Mar 14, 2022 • 55min
Episode 116: Organizing Your Marketing Efforts with Danny Twoguns and Anthony Mucurio
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Mar 7, 2022 • 25min
Episode 115: Michael, Mark & Pete Share the Magic of Great Meetings
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Feb 28, 2022 • 44min
Episode 114: How to Stop Hating Sales with Ben Pickard and Haylin Alpert
About Haylin: In Hayin’s first life, he was an urban town planner, helping to revitalize downtowns, for the last 15 years, he’s been focused on health and fitness. He started Core Principles Personal Training 7 years ago, where they exclusively work with SuperHeros (Clients) age 50+. About Ben: Benjamin has 13 years of experience in the fitness industry, and for the last 7 has owned and operated Lean Strong Fitness and Wellness in Guelph, Ontario, Canada, working with clients who are 40-50 and beyond who don't like the gym. He's also a Coach with Business for Unicorns. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society

Feb 21, 2022 • 33min
Episode 113: How to Invest In Your Team's Education to Get Results with Michael and Mark
Michael and Mark are back to discuss the importance of investing in your team’s education so that you can uplevel your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.

Feb 14, 2022 • 39min
Episode 112: How to Set Goals and Key Metrics for Your Gym with Matt Kasee and Adam Terry
We are back with another Roundtable! This time, Unicorn Society members Matt Kasee and Adam Terry discuss the basics of setting goals using key metrics. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.