Gym Business - Business for Unicorns Podcast

About Molly: Molly Kieland is the founder and coach of Fuelhouse Gym in Seattle, Washington. She is a StrongFirst Kettlebell Instructor - Level II, Strength Matters - Level 1 Kettlebell, RKC Instructor, NASM Certified Personal Trainer, and CHEK Institute Holistic Lifestyle Coach. She believes the daily challenges of Fuelhouse workouts and the environment they create remind us that there is always something we can get better at or reach further for. Her mission is to help motivate her fitness family to strive for continual growth in all aspects of their lives, primarily focusing on sleep, nutrition, movement, and mindset habits/routines.  She is thankful, lucky, and blessed to have Fuelhouse as her family and for the opportunity to coach and sweat with them! Her favorite things to talk about are her dog (Po), her husband (Stu), her love for pumpkin brew in October, UW Husky Football, kettlebells, peanut butter, hard rock, hip hop, travel, and everyday nonsense. In this episode, Michael and Molly discussed: Some COVID silver linings Restructuring team meetings and inside organization Creating entrepreneurs inside your business Retention among members “Host” culture Mentioned in the Episode: Unicorn Society Business Coaching Fuelhouse Gym - Seattle

About Megan: Megan is the co-owner of Heat Studios, a group fitness training gym in Raleigh, North Carolina.  Her journey as a fitness professional started as a yoga teacher in 2015.  She then became a personal trainer and helped her husband open Heat, while still working her corporate job.   In 2017, Megan quit her 10-year career in Clinical Research and joined her husband full-time running the gym.  While she continues to train a few clients and teach group fitness classes, she now spends most of her time managing/developing her team, creating processes and systems, nurturing the growing community at the gym, and learning something new about running a business every single day! About Chris: Chris has had a successful career in the Finance world working for some iconic consumer brands including Pepsi, Ocean Spray Cranberries, and Dunkin Donuts, serving in various roles including Treasurer and VP of Finance. In 2012, Chris followed his passion of making the joy of athletic achievement available to all by providing athletic training for athletes at every age and ability level and started the process of opening a world-class center in Norwood Ma. We are dedicated to making you better and creating an environment where your time at Velocity will be In this episode, Michael, Megan, and Chris discussed: Delegating Business Management Common fails in delegating Best practices in business management Mentioned in the Episode: Unicorn Society Business Coaching Heat Studio Velocity Sports Performance .  

About Charlie: Charlie Deist is a master-level MovNat trainer, licensed captain and sailing instructor in the San Francisco Bay Area. Inspired by the "natural method" fitness philosophy of French naval officer Georges Hébert, he incorporates principles of efficient movement into his training – whether the students are learning to sail in the strong winds of San Francisco Bay, or attending his outdoor natural movement classes. He is the author/editor of several books including *Hormetics: Physical Fitness for Free People,* *Three Sheets to the Wind: The Art of Flying Spinnaker,* and most recently, *The New Strongman Code: Building Resilient Fitness Community in the Post-COVID Era." He lives in Berkeley with his wife Emma, and 1-year-old daughter Clare. In this episode, Michael and Charlie discussed: Business culture Values Embracing change Reaching your fitness potential Mentioned in the Episode: Unicorn Society Business Coaching Level MovNat

Mark and Pete are back! In this episode, Mark and Pete talk about: Self-evaluation Planning  Asking for help Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Michael, Mark, and Pete are back with another episode of the season. This time, they discuss the most common mistakes they see fitness business owners make. This week, we discussed: Reactive vs. proactive hiring Raising prices Creating standard operating procedures Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com pete@businessforunicorns.com  

Michael and Mark are back with another bonus episode of the season...In this episode, Michael and Mark talk about mentorship in the fitness space, the importance of peer groups, and their experience with them. In this episode, Mark and Pete talk about: Why peer groups are useful The importance of mentorship Community of like-minded people Relationships you develop inside groups Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com

About Kelly: Kelly Edwards played for O’Dea High school, and won the state 3A championship three out of his four years there, 04, 05, 07 (they lost in the championship game his junior year- 06). After O’Dea he played for Che Dawson at Highline Community College. They won the Western Division title his sophomore year, giving them the #1 seed to the NWAC tournament, where they lost in the semi-finals. Kelly went on to play at Lewis & Clark College in Portland, Oregon for his junior and senior years. He was named Second-Team All Conference his junior year, with 16.5 points and 5 rebounds per game, and First Team All Conference his senior year, with 19 points and 7 rebounds per game, ranking his Pioneers as high as #24 in the nation that year. After college Kelly played professionally for the ABA, and is still active in the Jamal Crawford Summer Pro League. In 2019 summer he averaged 28 ppg, 9.5 rpg & 7.5 apg. Kelly turned down professional opportunities overseas to grow LocalHOOPS into what it is today. He has played with or against the likes of NBA pros such as: Kevin Love- Cleveland Cavaliers, Blake Griffin- Los Angeles Clippers, Jamal Crawford, Nate Robinson- New York Knicks, Isaiah Thomas- Boston Celtics, Martell Webster- Timberwolves, Brandon Roy- Portland Trailblazers, Jason Terry- Houston Rockets, Lamarcus Aldridge- San Antonio Spurs, Terry Rozier- Boston Celtics, Dejounte Murray- San Antonio Spurs, Zach Lavine- Chicago Bulls, James Johnson- Miami Heat, Earl Clark- Los Angeles Lakers, Mario Chalmers- Miami Heat, and many more. Outside of basketball, Kelly is a father of 3 – when you are in the gym keep an eye out for his wife Cindy, who is head of operations for LocalHOOPS, and his two sons KJ & Kamani, as well as his daughter Kamaya, who are already beginning to work on their handle. In this episode, Michael and Kelly discussed: Leading youth athletic programs Financial literacy Leading your business with high integrity Mentioned in the Episode: Unicorn Society Business Coaching Local hoops

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about social media and the importance of using marketing strategies off social media and offline. In this episode, Mark and Michael talk about: Other Strategies to invest in besides social media Non-paid strategies Digital marketing The importance of email marketing Referral Marketing What is your offline marketing and how to do it Their concern for social media Work with us: Unicorn Society mark@businessforunicorns.com michael@businessforunicorns.com

Have you ever thought about how last year affected your customers' behavior? In this episode, we are going to dive deep into some fascinating topics on consumer behavior and content creation with a very special guest, Chris Burgess. In this episode, Michael spoke with Chris about: Understanding consumer behavior Content creation Storytelling Mentioned in the Episode: Inside the Unicorn Unicorn Society Chris IG Lift the Bar

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about the most effective methods to get you "out" of the business and how to use your time off to restructure your process in order to find motivation and improve your leadership. In this episode, Mark and Michael talk about: Reflection time Business leadership Journaling Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society