
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
Latest episodes

Mar 7, 2022 • 25min
Episode 115: Michael, Mark & Pete Share the Magic of Great Meetings
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings

Feb 28, 2022 • 44min
Episode 114: How to Stop Hating Sales with Ben Pickard and Haylin Alpert
About Haylin: In Hayin’s first life, he was an urban town planner, helping to revitalize downtowns, for the last 15 years, he’s been focused on health and fitness. He started Core Principles Personal Training 7 years ago, where they exclusively work with SuperHeros (Clients) age 50+. About Ben: Benjamin has 13 years of experience in the fitness industry, and for the last 7 has owned and operated Lean Strong Fitness and Wellness in Guelph, Ontario, Canada, working with clients who are 40-50 and beyond who don't like the gym. He's also a Coach with Business for Unicorns. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society

Feb 21, 2022 • 33min
Episode 113: How to Invest In Your Team's Education to Get Results with Michael and Mark
Michael and Mark are back to discuss the importance of investing in your team’s education so that you can uplevel your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.

Feb 14, 2022 • 39min
Episode 112: How to Set Goals and Key Metrics for Your Gym with Matt Kasee and Adam Terry
We are back with another Roundtable! This time, Unicorn Society members Matt Kasee and Adam Terry discuss the basics of setting goals using key metrics. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.

Feb 7, 2022 • 38min
Episode 111: How to Start Creating Systems in Your Business with Ben Pickard
Michael and fellow BFU Coach, Ben Pickard are talking about the most efficient way to build systems into your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for the full show notes.

Jan 31, 2022 • 32min
Episode 110: Organizing Your Time and Staying Productive with Steve Bergeron and Jason Giles
We are back with another Roundtable! This time Unicorn Society members Steve Bergeron and Jason Giles will be talking about time management and how gym owners can maximize their time. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.

Jan 24, 2022 • 26min
Episode 109: How to Manage Your Training Gym Facility Like a Pro with Michael and Pete
Michael and Pete are back! In this episode, Michael and Pete talk about: Managing your physical facility Common mistakes owners make Operations and maintanence Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Jan 17, 2022 • 32min
Episode 108: Raise Your Rates with Confidence with Andy Fernandez and Renee Metivier
We are back with another Unicorn Society Roundtable. In this episode, Michael, Andy, & Renee explore the reasons why you should consider raising your rates and how to go about it with confidence. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns

Jan 10, 2022 • 21min
Episode 107: Michael and Mark Share Productivity Tips for 2022
In this episode, Michael and Mark are back to talk about time management, personal productivity, and how to go about planning for 2022. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com

Jan 3, 2022 • 43min
Episode 106: Using Virtual Assistants with VA's for Gyms and Scott Rammage
About Scott: Scott Rammage is co-owner of VA’s For Gyms. Scott and the team at VA’s For Gyms have helped gym owners and managers more work done with less hassle and lower costs. They’ve been able to do this by providing a complete VA solution for gyms, including virtual assistants, bookkeeping services, lead generation services, social media management, and much more. In Scott’s free time Scott loves lifting weights, mountain biking, rucking, snowboarding, and traveling with his wife and two boys. He also has a passion for podcasting and currently hosts 3 podcasts. A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day-to-day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your culture and your brand despite being outsourced professionals. In this episode, Mark and Scott discussed: How Virtual Assistant can save you time The benefits of having a virtual assistant How to implement the VA into your business Hiring, training, and leveraging the right VA Mentioned in the Episode: Unicorn Society Business Coaching Book a free call with VAs For Gyms