The TrustMakers

Andrea Hagelgans, Managing Director of U.S. Social Issues Engagement, is joined by Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Group and former founding CCO of Everytown for Gun Safety. Andrea talks to Erika about how she became involved in corporate social impact, why businesses should get involved in social issues, … Continue reading "Erika Soto Lamb on the Corporate Responsibility to Drive Social Change"

Jackie Cooper, Edelman’s Chief Brand Officer, is joined by Phil Thomas, Chairman of Cannes Lions, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Phil talk about highlights from this year’s festival, some of the best campaigns of the year, and the findings from the 2022 Edelman Trust Barometer Special Report: … Continue reading "Cannes Special Part 3: Phil Thomas on Applied Creativity at Cannes"

Jackie Cooper, Edelman’s Chief Brand Officer, sits down with Aline Santos, Chief Brand Officer and Chief DE&I Officer at Unilever, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Aline talk about the power of representation in marketing, how brands can successfully execute purpose, and the findings from the 2022 Edelman Trust … Continue reading "Cannes Special Part 2: Aline Santos on Building Brands with Purpose"

Jackie Cooper, Chief Brand Officer, sits down with Edelman’s CEO, Richard Edelman, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Richard talk about Edelman’s history at Cannes Lions and delve into the findings from the 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence. “The confluence between corporate … Continue reading "Cannes Special Part 1: Richard Edelman on The New Cascade of Influence"

Jackeline Stewart-Hawkins, EVP and Head of Multicultural Communications at Edelman, sits down with Janet Murguía, President and CEO of UnidosUS, to explore the findings from the latest 2022 Edelman Trust Barometer Special Report: Business and Racial Justice in America. Janet and Jackeline talk about why Americans’ fears over racism surged, the importance of discussing systematic … Continue reading "Janet Murguía on Fostering an Inclusive Workforce"

Becky Frankiewicz, Chief Commercial Officer and President, North America, of ManpowerGroup joins the Edelman Trust Institute’s Justin Blake at the World Economic Forum’s Annual Meeting in Davos to talk about the rise of the empowered workforce, unleashing human potential through upskilling, and the importance of companies living, and acting on, their values. “If we don’t … Continue reading "Davos Special Part 3: Becky Frankiewicz on the ‘Rise of the Empowered Workforce’"

CNN International Anchor and Correspondent, Richard Quest, sits down with the Edelman Trust Institute’s Justin Blake on the ground at Davos for a vivacious conversation from the evolution of the World Economic Forum’s Annual Meeting to the importance of CEOs leading with integrity. “The problem with most CEOs is they’re scared of their own shadow. … Continue reading "Davos Special Part 2: Richard Quest on Leading With Integrity"

Historian, Adam Tooze joins the Edelman Trust Institute’s Justin Blake on the ground at Davos to discuss this year’s Annual Meeting of the World Economic Forum. Adam lays out the largest challenges facing today’s business leaders and how it aligns with the ethos of Davos. “If you’re running a big corporation in a diverse society, … Continue reading "Davos Special Part 1: Adam Tooze on the Ethos of Davos"

Cadillac’s Chief Marketing Officer, Melissa Grady Dias, sits down with Edelman’s Yannis Kotziagkiaouridis to talk about how she measures trust in one of the world’s most iconic automobile brands. “Emotion is so important to us…driving emotional demand for our brand,” she says.

LinkedIn Chief Marketing and Communications Officer Mel Selcher sits down with Edelman’s Global Chief Brand Officer, Jackie Cooper, to unpack why LinkedIn is an outlier when it comes to trust in social media. “We’re deeply, deeply committed to creating that place for safe, trusted and professional conversations,” Selcher said. “We have built the company with … Continue reading "Rethinking Trust in Social Media with LinkedIn’s Melissa Selcher"