Edelman’s Smita Reddy sits down with Kyle Lock, Vice President of Marketing at Butterball, to discuss how the company has become a staple of American culture by providing millions of turkeys, as well as cooking advice, for the Thanksgiving holiday. Kyle shares how the Turkey Talk-Line has shaped the brand’s larger purpose and how it continues to evolve. “We’ve tapped very much into both what is expected and what is unexpected for when you interact with the talk-line: technical support and also some emotional support,” he says.
