The TrustMakers

Grace Kao, Global Head of Advertising Business Marketing at Spotify, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel, the power of Gen Z consumers, and how brands should … Continue reading "Cannes Special Part 1: Spotify’s Grace Kao on Belief-Driven Action for Brands"

Lisa Osborne Ross, Edelman’s U.S. CEO, discusses findings from the recent Edelman Trust Barometer Special Report: Business and Racial Justice in America with Dr. Kimberlyn Leary, a Senior Vice President at the Urban Institute and an Associate Professor at Harvard University. They unpack the rise in concern about systemic racism across demographics and the power … Continue reading "Urban Institute’s Dr. Kimberlyn Leary on the Necessity of Equity in Business"

Katie Welch, the Chief Marketing Officer at Rare Beauty, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss building a welcoming beauty space through Selena Gomez’s viral makeup company. “If we could be a brand that facilitates connection so that people feel welcome, that makes a difference,” Welch says.   For more trust … Continue reading "Rare Beauty’s Katie Welch on Marketing a Welcoming Beauty Brand"

Richard Edelman, CEO of Edelman, sits down with Oscar Munoz, former CEO and Executive Chairman of United Airlines and author of “Turnaround Time,” to discuss Munoz’s transformational tenure at the airline. He talks about changing the business from the inside out, dealing with personal challenges alongside financial challenges and advice for company leaders in an … Continue reading "Oscar Munoz on Investing in Employees to Earn Trust"

Mark Henderson, Director of Corporate Affairs at Wellcome, joins Edelman’s Justin Blake to unpack findings from the 2023 Edelman Trust Barometer Special Report: Trust and Health and to give insights on how Wellcome builds trust on health issues through communication. “People will trust when they’re treated as equals rather than as passive vessels for information,” … Continue reading "Mark Henderson on Communicating Trusted Health Information"

Airbnb has prioritized trust since its founding. Now, positions within the company are dedicated to considering and communicating trust. Ben Breit, the Global Director of Trust Communications at Airbnb, joins Jackie Cooper, Edelman’s Chief Brand Officer, for a conversation on how the home rental business puts trust front-and-center.

Mi-Ai Parrish, Professor for Media Innovation and Leadership and Managing Director of the Media Enterprise at Arizona State University, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on eroding trust in the media. They discuss misinformation thriving as social media grows in power and popularity, and why standing up for democracy matters … Continue reading "Media Innovator Mi-Ai Parrish on Standing Up for Democracy"

C.D. Glin, President of the PepsiCo Foundation and Global Head of Philanthropy at PepsiCo Inc., joins Alex Heath, Managing Director: U.S. Head of Social Impact and Sustainability at Edelman, for a live conversation at 2023 South By Southwest (SXSW). The two discuss their time at the conference, the PepsiCo Foundation’s mission, and building trust in … Continue reading "PepsiCo’s C.D. Glin on Corporate Philanthropies as Catalysts for Change"

Edelman’s Kirsty Graham is joined by Sally Susman, Pfizer’s Chief Corporate Affairs Officer. Sally discusses how the business of communications changed throughout the pandemic, how women can support each other in the workplace and the essential elements of leadership within a company. “It’s important that we build cultures, that we work together, that we create … Continue reading "Pfizer’s Sally Susman on Breakthrough Communications"

Edelman’s Smita Reddy is joined by Ben Crook, Unilever’s Vice President/GM for Condiments and Dressings in North America. Ben takes listeners behind the scenes of Hellmann’s Super Bowl commercial and discusses how the brand hopes to tackle the issue of food waste. “This is a very trusted brand and it’s got a long-standing heritage,” he … Continue reading "Super Bowl Special: Behind the Scenes of Hellmann’s Star-Studded Commercial"