The TrustMakers

During the United Nations General Assembly meeting, The TrustMakers is featuring interviews with NGO leaders. Tjada D’Oyen McKenna, CEO of Mercy Corps, joins Alex Heath, U.S. Head of Social Impact and Sustainability at Edelman, for a conversation on leading the organization with transparency. “Trust is earned every day in every action,” Tjada says.  If you … Continue reading "UNGA Special: Mercy Corps’ Tjada D’Oyen McKenna on Growing Trust in NGOs Through Transparency"

Julie Gehrki, the Vice President of Philanthropy at Walmart, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss how the company gives purpose to its 2.1 million employees worldwide and bridging divides in the workplace. “Building trust across lines of difference is a daily experience in our workforce, and I think that’s an … Continue reading "Walmart’s Julie Gehrki on Defining Purpose for Employees"

Margaret Talev, the Kramer Director for Syracuse University’s Institute for Democracy, Journalism and Citizenship, joins Edelman Trust Institute Executive Director Justin Blake for a conversation on the loss of trust in media and government – and her effort to educate people on how they work. “The health of democracy impacts the health of independent journalism, … Continue reading "Margaret Talev on Strengthening Democracy and Journalism Amid Polarization"

Peter Kim, a professor at the University of Southern California’s Marshall School of Business, joins Edelman Trust Institute Executive Director Justin Blake to discuss his new book, “How Trust Works,” which explores how trust serves as a foundation for relationships and communities. “Trust is essential for how we relate to the world, how we navigate … Continue reading "Professor Peter Kim on How Trust Works"

Benjamin Braun, Chief Marketing Officer at Samsung Europe, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel and the impact of Gen Z on brands, as well as … Continue reading "Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing"

Jess Weiner, Cultural Expert and CEO of Talk to Jess, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Jess Weiner, Cultural Expert and CEO of Talk to Jess, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. … Continue reading "Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action"

Grace Kao, Global Head of Advertising Business Marketing at Spotify, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel, the power of Gen Z consumers, and how brands should … Continue reading "Cannes Special Part 1: Spotify’s Grace Kao on Belief-Driven Action for Brands"

Lisa Osborne Ross, Edelman’s U.S. CEO, discusses findings from the recent Edelman Trust Barometer Special Report: Business and Racial Justice in America with Dr. Kimberlyn Leary, a Senior Vice President at the Urban Institute and an Associate Professor at Harvard University. They unpack the rise in concern about systemic racism across demographics and the power … Continue reading "Urban Institute’s Dr. Kimberlyn Leary on the Necessity of Equity in Business"

Katie Welch, the Chief Marketing Officer at Rare Beauty, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss building a welcoming beauty space through Selena Gomez’s viral makeup company. “If we could be a brand that facilitates connection so that people feel welcome, that makes a difference,” Welch says.   For more trust … Continue reading "Rare Beauty’s Katie Welch on Marketing a Welcoming Beauty Brand"

Richard Edelman, CEO of Edelman, sits down with Oscar Munoz, former CEO and Executive Chairman of United Airlines and author of “Turnaround Time,” to discuss Munoz’s transformational tenure at the airline. He talks about changing the business from the inside out, dealing with personal challenges alongside financial challenges and advice for company leaders in an … Continue reading "Oscar Munoz on Investing in Employees to Earn Trust"