The Storypowers Podcast  cover image

The Storypowers Podcast

Latest episodes

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Jul 12, 2021 • 51min

Tell A Story that Connects and Converts with Ravi Rajani

Episode 69. Tell A Story that Connects and Converts with Ravi Rajani  How do you develop a signature story that converts your ideal customers? Why are people sharing the wrong parts of their story? And what does sumo wrestling have to do with storytelling?? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Ravi Rajani. After many years in sales and investment banking, Ravi has made it his mission to help elite consultants craft and deliver their signature story in a way that connects and converts, and he has been featured on ITV and BBC radio. You can connect with him on Linked at https://www.linkedin.com/in/ravirajani/ If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw
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Jul 5, 2021 • 46min

The Stories You Need to Spot with David Pullan

Episode 68. The Stories You Need to Spot with David Pullan  What are the four types of stories you need to spot? What is the rickety bridge? How do you avoid becoming a story weirdo?  Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers My guest today is David Pullan. After a 20-year career in film, television and the Royal Shakespeare Company, David is now one of the founders of The Story Spotters, a company who helps leaders and teams use the power of story to build powerful connections one conversation at a time, and his clients include PWC, Novartis and American Express. You can find him at https://www.thestoryspotters.com/ If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com.
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Jun 28, 2021 • 1h 9min

The One Thing You Must Know About Storytelling with Marsha Shandur

Episode 67. The One Thing You Must Know About Storytelling with Marsha Shandur  How do you make a movie inside the audience's mind? What are some of the biggest mistakes people make when telling a story? And why would I possibly be trying to speak Russian in the intro?? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers My guest today is Marsha Shandur. Marsha is a Storytelling, Communication and Speaker Coach who has taught hundreds of executives, entrepreneurs and professionals across the world. She is the host, organiser and Storytelling Coach for True Stories Toronto, the city’s largest storytelling show. You can find her at https://www.yesyesmarsha.com/ and the secret page full of goodies she set up is at https://www.yesyesmarsha.com/storypowers/  If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com.
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Jun 21, 2021 • 45min

How to Tell Magical Stories with Antonio Nunez

Episode 66. How to Tell Magical Stories with Antonio Nunez  Can you tell local stories to a global audience? Which are the three types of conflict? What is a "magical object" and how do you use it in your stories? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers My guest today is Antonio Nunez. Antonio is a brand strategist, corporate storyteller, and author of 8 books on storytelling. His clients include Novartis, BBVA Bank, HP, PWC, and The World Bank. His online course on storytelling is one of the top sellers on the Domestika platform, with over 25,000 students. You can find him at https://antonionunez.com/ If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com. 
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Jun 14, 2021 • 1h

How to Sell A Million Books When No One Knows You with Mark Tufo

Episode 65. How to Sell A Million Books When No One Knows You with Mark Tufo How do you stumble into being a bestselling author? What types of stories do you need to tell to turn people into true fans? And how weird or polarising can your characters actually be?  Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Mark Tufo. In an alternate reality, Mark is the author of several high fashion novels and the ultimate guide on how to work from home in shorts. In this reality, he’s the bestselling author of many books, including the Zombie Fallout series, which has sold in such horrendously high numbers that Mark has become one of those science-fiction creatures: a writer who lives off book sales. You can find him at https://www.marktufo.com/. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw
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Jun 7, 2021 • 1h

Do Your Stories Need Structure? with Andrés Oliveros

Episode 64. Do Your Stories Need Structure? with Andrés Oliveros  How important is using the right structure (or any structure) when you tell a story? How many stories do you need? And how can journalism help you tell better strategic stories?  Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp  And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers My guest today is Andrés Oliveros. Andrés is the co-founder of Astrolab, a firm that has the objective of impacting millions through behavioral design. They craft change, communication and learning experiences to influence behaviours and create new habits. Since its foundation in 2011, Astrolab has worked with 100 of the 500 biggest companies in Mexico, including giants like Walmart, Heineken and Home Depot. You can find him at LinkedIn and at https://www.astrolab.mx  If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, and on https://storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw
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May 31, 2021 • 1h 6min

Why You Need Narrative with Randy Olson

Episode 63. Why You Need Narrative with Randy Olson  Why has the climate movement achieved so little success so far? How is that same problem affecting most people's communication? How can you easily get to the core of your message, and structure it in a way that triggers the narrative brain?  Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Dr. Randy Olson. Randy is a Ph.D. Evolutionary Biologist from Harvard AND a graduate of the legendary USC film school with three documentaries under his belt. BUT one day he got fed up with how scientists were doing such a poor job of talking about their work. THEREFORE he decided to join his Hollywood skills with his scientific background to uncover and teach the ABT framework, which has been called the DNA of story. He’s now got 5 books on the subject, including Houston, We Have A Narrative: Why Science Needs Story, and his latest, The Narrative Gym.  You can find Randy on his blog, http://scienceneedsstory.com, and the event we mentioned on the 9th of June is here: https://www.eventbrite.com/e/the-narrative-blitz-redux-tickets-151542249949  If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post regularly, and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.
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May 24, 2021 • 1h 4min

The Wrong Way to Tell Stories with Simon Raybould

Episode 62. The Wrong Way to Tell Stories with Simon Raybould  Are stories overrated and overused? How are people telling stories the wrong way? Are you a reluctant storyteller - and if not, should you be? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Simon Raybould. Simon started his working life as a scientist looking at the causes of childhood leukaemia and spent over two decades in research. Now he helps people make presentations that change the world (or at least their little bit of the world), and he’s worked with everyone from entrepreneurs to politicians, from top universities to the the NHS and with global companies like Dell and Dunlop. You can find him at https://presentationgenius.info, and his TEDx talk, How to hear bad news, can be found here: https://www.youtube.com/watch?v=euR1JhS-2qo  If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post regularly, and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.
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May 16, 2021 • 56min

How to Reboot Your Story with Hana Jung

Episode 61. How to Reboot Your Story with Hana Jung  How much do the stories we carry from our parents affect us, and how do we let go of them? Can you help someone live a better story before they ask you to? And how can we rewrite the stories that are holding us back now?  Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Hana Jung. Hana is a serial entrepreneur and startup advisor, with expertise spanning digital marketing, app development, luxury hospitality, technology, and design. She has 10+ yrs of brand strategy experience on major brands like Samsung, Clarins and Rolex. Now, Hana is the Founder and Chief Connector of Re:Boot Experiences, which helps conscious leaders to rapidly gain clarity and confidence to charge into their next big chapter. Ladies and gentlemen, Hana Jung. You can find Hana on https://rebootexperiences.com and on Instagram as thehanajung.  If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post regularly, and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.
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May 9, 2021 • 59min

Turn Your Customers Into Story Heroes with James Rostance

Episode 60. Turn Your Customers Into Story Heroes with James Rostance Why most case studies don't work? What can you do instead to win more business? And what does Hollywood's most successful movie formula have to do with any of that?  Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is James Rostance. James is a B2B marketing powerhouse. After working for the BBC, he specialised in producing video marketing campaigns for B2B businesses to out-market their competitors and attract loyal clients at scale through social media. His latest book, Sell Without Selling, is coming out next month. James is also the host of The 414, the #1 B2B Marketing podcast in the UK, and the reason he’s here today is because he has just launched his latest venture, Story Hero, where he’ll join the power of story with video to create irresistible story selling case studies. You can find him at storyhero.uk. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post regularly, and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

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