
The Storypowers Podcast
The show about the power of stories, the people who tell them, and why you should be doing it too.
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
Latest episodes

Oct 4, 2021 • 60min
Stories that Impact People, Profits and the Planet with Jeremy Connell-Waite
Why sharing your story might change the world? What exactly is industrial storytelling? How can we tell stories to save the planet (and our bottomline)?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
79. Stories that Impact People, Profits and the Planet with Jeremy Connell-Waite
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Jeremy Connell-Waite.
Jeremy leads IBM’s "Wild Ducks" global commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands who want to positively impact people, the planet and the bottom line. He also founded IBM's Communications Thinking™ program where he coaches IBM’s global partners in the art and science of commercial storytelling and speechwriting.
Jeremy is passionate about solving the climate crisis and he gives keynotes about how activism and technology can help to solve political, social and environmental problems.
You can find him at https://www.linkedin.com/in/jeremypaulwaite/ and https://jeremy.earth/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Sep 27, 2021 • 1h 3min
The Hero's Journey, James Bond and Jesus with Jeff Davenport
How do the pros actually use the Hero's Journey for corporate stories? Why is James Bond the worst example of story to learn from? Can you tell stories from religion or controversial figures in business?
78. The Hero's Journey, James Bond and Jesus with Jeff Davenport
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Jeff Davenport.
Jeff oversees Lighthouse Point, a company that helps people communicate with clarity, confidence and a light that points listeners and audiences to where they need to go.
Jeff’s mission is to turn them from timid, scattered and boring presenters into mighty communicators.
He is also a produced screenwriter, and spent almost 7 years as an Executive Speaker Coach and Senior Content Developer at Duarte, working with some of the world’s largest companies.
You can find him at https://www.thelighthousepoint.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Sep 20, 2021 • 28min
How to Tell Engaging Stories on Social Media
How do you turn something that happened to you to an engaging story? What needs to stay in and what needs to be taken out? How do you use that story to attract and impact your audience?
77. How to Tell Engaging Stories on Social Media
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
This is solo episode where I tell two stories that got great engagement on social media, and take you through why I crafted them they way I did - and how you can do the same.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Sep 13, 2021 • 1h 3min
Reinvent Your Personal Brand through Storytelling with Mahfuz Chowdhury
Why is looking back essential to develop your personal brand? How do you stack your stories to create a memorable experience with your audience? How many storytelling Mahfuzes are too many??
76. Reinvent Your Personal Brand through Storytelling with Mahfuz Chowdry
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Mahfuz Chowdry.
Mahfuz is an award-winning Brand Manager at Candybox Marketing, ranked as one of Canada’s fastest-growing companies for the last three years in a row. Over the last 12 years, he has delivered hundreds of keynote presentations and published his latest book, “Project Reinvention: The Social Timeline of a Millennial”.
You can find him at https://mahfuzchowdhury.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Sep 6, 2021 • 1h 2min
The Power of Made-Up Stories with Kelly Swanson
When should you tell personal stories - and when do you need something else? Do you need to tell really polished stories? How can you use your imagination to influence your audience?
75. The Power of Made-Up Stories with Kelly Swanson
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Kelly Swanson.
Kelly is an Award-Winning Storyteller, comedian, Motivational Speaker and author many books including The Story Formula, The Gutsy Girl’s Guide to Public Speaking and the story series Prides Hollow: The small town with a big heart.
She is also the founder of the Story Impact Academy, which helps people master the art of strategic storytelling.
You can find her at https://motivationalspeakerkellyswanson.com/, and the town where her imagined stories comes from is at prideshollow.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Aug 30, 2021 • 57min
Clarify Your Brand through Story with Caroline Mays
Why are bios and About sections so terrible? How can you use them instead to clarify who you are, what you do and why it matters? And finally, who is Carrie Yoga Bunny??
74. Clarify Your Brand Through Story with Caroline Mays
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Caroline Mays.
Caroline Mays is a writer and the creator of Switchblade Lemonade, a defiantly unorthodox image-crafting and bio-writing salon, that's changed the meaning of the word "bio" by elevating its purpose from obligatory drivel to Epic Credential™, designed to open doors and claim an audience for professionals spearheading a movement.
She believes your bio should be so good you could make a movie out of it.
You can find Caroline at https://www.switchbladelemonade.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Aug 9, 2021 • 1h 2min
Storytelling Can Save Your Life with Jessa de la Morena
What can you learn from having your life on the line - twice? How do you use storytelling to turn that disruption into something productive? What makes for a great hero story?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
73. Storytelling Can Save Your Life with Jessa de la Morena
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Jessa de la Morena.
Jessa’s cancer journey has transformed her and led her to create an empowerment and wellbeing movement. She is the creator of U Are The Hero, a community where people going through adversity can share their stories and discover their inner heroes.
She is also a spokesperson and Global Director for Amadeus, where she helps 12,000 individuals become transformational leaders and work as one.
You can find her community at https://uarethehero.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Aug 2, 2021 • 20min
How to Find and Craft Your Origin Story
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
72. How to Find and Craft Your Origin Story
This is a short but content-packed solo episode where I talk about
What is an origin story
Why do you need it
What are the elements to look for in your own story
How do you craft it for maximal impact
How to use it
Then I tell my origin story and break down why I crafted it that way.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Jul 26, 2021 • 47min
Grow A Massive Social Media Following through Storytelling with Michael Kirsten
How do you go from zero to millions of views on LinkedIn in 6 months? Do your stories need to be personal? What exactly is "human marketing"?
71. Grow A Massive Social Media Following through Storytelling with Michael Kirsten
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Michael Kirsten.
After a long career as Marketing Executive who led international teams, executed multi-national research projects, and implemented a global content strategy across 3 continents, he is now the founder of Human Marketing, a company helping businesses create content and tell stories that resonate with other humans.
You can find him on https://www.linkedin.com/in/michaelkirsten/ and on his website, https://www.human-marketing.org/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Jul 19, 2021 • 1h 14min
How to Influence through Story with Kendall Haven
What are the 8 elements that make a story effective? What is the most important one that most people ignore? How should your story end when you want to affect change?
70. How to Influence Through Story with Kendall Haven
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Kendall Haven.
Kendall is a senior research scientist turned award-winning author, speaker, master storyteller, and nationally recognized subject expert on the structure and use of story. He has authored 34 books and has performed for over 6 million people worldwide.
He was the only storyteller to participate in the DARPA Narrative Networks project to research the neural and cognitive science of how stories exert influence, and now he assists agencies, organizations, companies, and schools to master the use and power of story.
You can find him at https://www.kendallhaven.com/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw