
The Storypowers Podcast
The show about the power of stories, the people who tell them, and why you should be doing it too.
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
Latest episodes

Dec 13, 2021 • 59min
Why You Need An Origin Story with Robert Tighe
What exactly is an origin story? How do you find it? When do you tell it? And why in all that's holy am I trying to do a Belfast accent??
89. Why You Need An Origin Story with Robert Tighe
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Robert Tighe.
Robert writes Origin Stories for business leaders and aspiring leaders who want to stand out from the crowd by defining who they are, where they come from and why they do what they do.
Before he started helping business leaders tell better stories, he was the Country Editor of The Red Bulletin, an adventure lifestyle magazine published by Red Bull, and he was also the ghostwriter behind 'Zero to 60', a book that was a number-one bestseller in New Zealand.
You can find him at https://roberttighe.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Dec 5, 2021 • 1h 2min
The Essentials of Data Storytelling with Brent Dykes
What exactly is data storytelling - and what isn't? When should you tell a data story - and when is that unnecessary? What are the structure and the elements of an effective data story?
88. The Essentials of Data Storytelling with Brent Dykes
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Brent Dykes.
Brent is the Founder and Chief Data Storyteller at AnalyticsHero. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. His Forbes article on data storytelling has been viewed more than 300,000 times, and it’s often the top search result on Google on that subject.
You can find him on LinkedIn, or on https://www.effectivedatastorytelling.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Nov 29, 2021 • 1h 1min
Why Your Imperfect Story Changes Everything with Mark Leruste
What happens when you tell the stories that make embarrassed or ashamed about? How can you find those moments in your past that will attract people to you? What does storytelling have to do with culture and purpose?
87. Why Your Imperfect Story Changes Everything with Mark Leruste
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today Mark Leruste.
As the Founder and Chief Purpose Officer of the Ministry of Purpose, Mark is on a mission to eradicate career misery in the workplace and help build purpose-driven organisations and positive work cultures.
He previously served as Country Manager of the Movember Foundation, where he helped raise €2.8 million for men’s health and inspired over a 100,000 fundraisers.
Since then, Mark has worked with organisations such as Google, TEDx, INSEAD, The Guardian, and many more.
Finally, his weekly podcast The Unconventionalists was recently named “Best Interview Podcast” at the Podcasting for Business Awards, and has reached over a 190,000 downloads across 100 countries.
You can find him at https://www.markleruste.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Nov 22, 2021 • 58min
How the Best in the World Teach Storytelling with Patti Sanchez
How does the leading presentation company in the world teach storytelling? What do they believe works and what doesn't? And what does Paul Rudd have to do with presenting virtually??
86. How the Best in the World Teach Storytelling with Patti Sanchez
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Patti Sanchez.
Patti is the Chief Strategy Officer for Duarte, the largest communications firm in Silicon Valley and a global leader in business and culture presentations.
She has led transformative initiatives for brands including Cisco, Ericsson, Hewlett-Packard and Nike, and taught hundreds of leaders how to become more empathetic and effective communicators.
Duarte has been on the forefront of communications for a long time, and much that is common sense today was made popular by them, like the idea that you should make your audience the hero and that the best speeches follow a story structure.
You can find her at https://www.duarte.com/ and on LinkedIn at https://www.linkedin.com/in/patti-sanchez-2bab41/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Nov 15, 2021 • 48min
Telling Stories from the Inside Out with Michel Neray
What exactly is "Inside-Out storytelling" and how do you do it? Why should you write down your stories? And what is the only way to find the funny side of anything you've lived through?
85. Telling Stories from the Inside Out with Michel Neray
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Michel Neray.
Michel is a professional speaker, consultant and the founder of momondays.
He has used his Inside-Out Storytelling approach to help over a thousand individuals to become more effective and influential leaders. He also works with organisations who want to differentiate, position, and brand themselves more effectively.
You can find him at https://neray.com/, https://insideoutstorytelling.com/ and his storytelling event is at https://www.momondays.com/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Nov 8, 2021 • 28min
How to Find All the Stories You'll Ever Need
You want to tell stories, but how do you find them? How do you build a collection of stories? And what should you do when you need to find one specific story to tell?
84. How to Find All The Stories You'll Ever Need
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
The podcast I mentioned about finding business stories is here: https://www.anecdote.com/podcasts/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Nov 1, 2021 • 49min
How Storytelling Turns Followers into Clients with Darren Gibb
Can you benefit from storytelling without actually telling stories? What are the essential story elements your communication needs? Why do people who "just want the facts" should tell stories too?
83. How Storytelling Turns Followers into Clients with Darren Gibb
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Darren Gibb.
Darren has a full head of hair. An exotic accent. Years of experience as an English teacher, and a passion for storytelling and presentation skills.
He’s essentially me, if I could actually grow a beard.
But whereas my focus has been more on the speaking side of things, Darren spends much of his time helping coaches and solopreneurs turn followers into clients through advanced LinkedIn strategies, which include storytelling.
You can find him on https://www.linkedin.com/in/darrengibb/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Oct 25, 2021 • 56min
Why Your Business Needs Stories with Colleen Stewart
What are the three biggest problems most presentations have? How can a story stop your business from going down the wrong path? What is the hardest thing for most people to do when it comes to stories?
82. Why Your Business Needs Stories with Colleen Stewart
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Colleen Stewart.
Early in her career, Colleen put someone to sleep during a business presentation and, determined to never let that happen again, she started studying great presenters to learn their secrets.
Today she is the Co-founder and Creative Director of Perfect Pitch Consulting Group, where she helps businesses connect with their audiences by telling their unique stories, and some of her clients include companies like Bayer, The Home Depot and Avon.
She is also the author of The Story Compass: Navigating Through Uncertainty in Your Business.
You can find her at https://perfectpitchpros.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw

Oct 18, 2021 • 55min
This Is How Your Talk Gets Millions of Views with Devin Marks
Why do some TED talks get millions of views - and most don't? What are the the three essential ingredients for a successful talk or presentation? Why should everyone learn how to "talk like TED"?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
81. This Is How Your Talk Gets Millions of Views with Devin Marks
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Devin Marks.
He is the president and founder of HUTCHINSON, MARKS + COMPANY, offering comprehensive speaker messaging and story training services.
His company has been involved with record-shattering TED Talks, Fortune 10 CEO keynotes at the World Economic Forum; Series B funding pitches and technology speeches at NASA. Devin has been helping presenters advance culture-shifting stories for decades, and he’s been nicknamed The TED Talk Whisperer.
You can find him at https://connecttocompel.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Oct 11, 2021 • 53min
The Power of Relatable Stories with Norman Bell
How can you make your stories more powerful by changing just one thing about them? What is the Mango Effect, and how can you use it? How much should you act when telling a story?
80. The Power of Relatable Stories with Norman Bell
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Norman Bell.
Norman is a storytelling and presentation coach, award-winning speaker, theater and film actor who has written and performed in successful one-man shows and he acted alongside Christian Bale.
He is passionate about helping purpose-driven entrepreneurs and organisations tell stories to connect with their audiences on an emotional level, which leads to more clients, more donations, and more impact.
He is the author of the book, The Story Powered Speaker.
You can find him at https://thestorypoweredspeaker.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw