
The Storypowers Podcast
The show about the power of stories, the people who tell them, and why you should be doing it too.
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
Latest episodes

Apr 11, 2022 • 54min
The Problem with Storytelling (and How to Fix It) with Richard Mulholland
Episode 99. Why are most people telling stories wrong? What are the two jobs of every storyteller (and business person)? What can colonoscopies and other unpleasant medical exams possibly have to do with storytelling??!?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Richard Mulholland.
Rich is the founder of presentation powerhouse Missing Link, as well as a global public speaker who in 2019 alone spoke in 26 countries on 6 continents.
He has written three books, and his latest is Here Be Dragons: How to win deals and influence ideas by mastering the eloquent art of storyselling.
You can find him at https://richmulholland.com/ and on LinkedIn.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Mar 28, 2022 • 1h 1min
How Everyone Can Tell Stories with Humour with Kathy Klotz-Guest
Episode 98. Should everyone use humour in their stories and presentations? Is it ever the wrong thing to do? And how do you actually do it??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Kathy Klotz-Guest.
Kathy is a speaker, author and comedian. She spent 16 years leading story development in tech and almost 24 years crafting stories on improv and comedy stages. Today she helps leaders transform using comedy tools, and her clients include Amazon, Cisco, IBM, United Way and many more.
You can find her at https://www.keepingithuman.com/ and on LinkedIn.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Mar 14, 2022 • 53min
What Can You Learn From A National Geographic Explorer with Dr. Elizabeth Lindsey
How much of what people say about storytelling in native societies matches reality? What can we still learn from them? And why should everyone become a storyteller?
97. What Can You Learn From A National Geographic Explorer with Dr. Elizabeth Lindsey
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Dr. Elizabeth Kapu'uwailani Lindsey.
Lindsey is the first Polynesian Explorer and female Fellow in the history of the National Geographic Society. A native Hawaiian elder, cultural anthropologist, and award-winning filmmaker, she travels to the world's most remote regions as a conservationist of indigenous wisdom and an advocate for social, environmental, and cultural justice.
She is the recipient of the United Nations Visionary Award and she has served as an advisor to global organizations, including the Tibet Fund for His Holiness, the Dalai Lama.
You can find her at https://www.linkedin.com/in/elizabethlindsey/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Feb 28, 2022 • 52min
Increase Your Impact and Do More Good with Allison Kooser
How do the best non-profits tell stories? What are the biggest mistakes you can make when trying to raise money for a cause? Why do sob stories don't work?
96. Increase Your Impact and Do More Good with Allison Kooser
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Allison Kooser.
As the Chief Storyteller at Swell+Good, Allison helps non-profit organisations share their stories, reach more people, and raise more support.
She has previously led donor acquisition and outreach for Opportunity International and served as the lead copywriter and marketing strategist for the Chicago Sun-Times.
You can find her at https://swellandgood.com/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Feb 14, 2022 • 1h 3min
Business Storytelling that Works with Gabrielle Dolan
How can stories bringing your values to life? What is the right way to tell a story in the corporate world - even in boardroom meetings? What are the mistakes most people make - and how do you avoid them?
95. Business Storytelling that Works with Gabrielle Dolan
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Gabrielle Dolan.
Gabrielle is a global thought leader on real communication and business storytelling. She is A highly sought-after keynote speaker, educator and author, Gabrielle’s extensive client list includes Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, Amazon, Vodafone and the Obama Foundation.
She has also written seven books on communication, and her latest is “Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling".
You can find her at https://gabrielledolan.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Feb 7, 2022 • 52min
Tell Better Stories and Win More Sales with John Livesay
How will stories help you win the meeting after the meeting? What are three simple rules to tell better stories? What is the 5-5-5 method and how will that change how you deal with your problems forever?
94. Tell Better Stories and Win More Sales with John Livesay
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is John Livesay, also known as The Pitch Whisperer.
John is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. He has been interviewed by none other than Larry King and his TEDx talk has had more than a million views.
If that sounds familiar, that’s because it is! John was the first ever guest of this podcast, a whole 93 episodes ago! And when I introduced him that first time, I said he was the nicest salesperson you’ll ever meet - and he still is! So when I found out he had a new book coming out, “The Sale is in the Tale”, I knew I wanted him back on the show.
You can find him at https://johnlivesay.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Jan 31, 2022 • 56min
How to Become the Harvey Specter of Storytelling with Robbie Crabtree
How do the best lawyers use stories - and what can you learn from them? How do you use emotion to win over an audience? What are the two most important things founders need to do with their story?
93. How to Become the Harvey Specter of Storytelling with Robbie Crabtree
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Robbie Crabtree.
Robbie is a retired trial lawyer with 102 trials under his belt, and has taught Persuasive Speaking at Southern Methodist University Law School for years, as well as successfully coaching their National Mock Trial team.
He has developed the Performative Speaking method to help founders and entrepreneurs raise money, attract top talent and become inspiring leaders, and his clients have raised more over $100 million dollars in 2021.
You can find him on LinkedIn and at https://www.robbiecrabtree.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Jan 24, 2022 • 55min
The Darks Arts of Persuasion with Matt Zaun
How do politicians leverage stories? Why should you build a story bank? What's the first thing you need to match your story to any audience?
92. The Darks Arts of Persuasion with Matt Zaun
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Matt Zaun.
Matt is an award-winning speaker who empowers organisations through the art of strategic storytelling, and he has catalysed radical sales increases for over 150 companies that range from financial institutions to the health and wellness industry.
In addition to his work in the private sector, Matt has worked with dozens of politicians on their media and communication strategies, including speeches and campaign messages at the local, state, and national level.
You can find him on LinkedIn and at https://mattzaun.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Jan 17, 2022 • 1h 3min
Storytelling that Won't Kill Kittens with Sage Tyrtle
What are the 4 most important elements for a good story? What’s the problem with the idea that “Everyone has a story”? And why does Sage make people kill kittens in her workshops??!?
91. Storytelling that Won't Bore People to Death with Sage Tyrtle
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
My guest today is Sage Tyrtle.
Sage is a professional storyteller for hire with over fifteen years of teaching and performing before audiences of all sizes. She has won the Moth StorySlam multiple times and their GrandSLAM once. She has also appeared on the PBS show “Stories From The Stage”, and been featured on NPR and CBC Radio and many more.
You can find her on https://tyrtle.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Dec 20, 2021 • 7min
How to Tell Elevator Stories (Not Pitches!)
Have you got a killer job title? Most people do.
As soon as they tell anyone what they do, it immediately kills curiosity, interest and conversation.
There’s a better way - and it’s not an elevator pitch!
What you want to do instead is what I show you in this episode.
90. How to Tell Elevator Stories (Not Pitches!)
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers
You can connect with me on LinkedIn, and on https://storypowers.com.
You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw