The Darks Arts of Persuasion with Matt Zaun

How do politicians leverage stories? Why should you build a story bank? What's the first thing you need to match your story to any audience? 

92. The Darks Arts of Persuasion with Matt Zaun

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp

My guest today is Matt Zaun.

Matt is an award-winning speaker who empowers organisations through the art of strategic storytelling, and he has catalysed radical sales increases for over 150 companies that range from financial institutions to the health and wellness industry.

In addition to his work in the private sector, Matt has worked with dozens of politicians on their media and communication strategies, including speeches and campaign messages at the local, state, and national level.

You can find him on LinkedIn and at https://mattzaun.com/. 

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, and on https://storypowers.com.