
The Storypowers Podcast
The show about the power of stories, the people who tell them, and why you should be doing it too.
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
Latest episodes

Jan 16, 2023 • 21min
3 Easy Ways to Use Stories in Business
Episode 108. What stories should you tell in business - if you haven't been doing that already? Where do you find them? When do you use them? What if you "don't have time" to tell them?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
This is a solo episode, where I tackle two of the most common objections about storytelling in business, and give you three ways for you to start using stories in your business.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Dec 19, 2022 • 1h 14min
Choosing the Right Story for Your Presentation with Rosalia Lazzara (Storypowers Lab #2)
Episode 107. How do you choose the story to open a presentation with? What's that story supposed to do? What are the potential issues to look out for? And how does the first story have to do with how you close the presentation?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Rosalia Lazzara.
Rosalia is a content and brand specialist for financial services, helping busy IFAs and mortgage brokers get noticed by clients and generate leads online.
She reached out to me saying she had an important presentation coming up, but couldn’t find the right story to open it. I told her she could HIRE me to get that sorted, or I could do it for free if she became a guest of the Storypowers Lab, where I help people solve a business communication problem through story. Rosalia’s choice was to come on the show, but I have a feeling she’ll find that the free option will actually cost her a lot more!
You can find her on https://www.linkedin.com/in/manukamedia/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Dec 5, 2022 • 1h 3min
Why Leaders Need More Stories and Less Data with Karen Eber
Episode 106. How do you choose the right story for a breakout TED talk? Why do you need to share the science of storytelling? How can you stories to improve your organisation's culture?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Karen Eber.
Karen is an author, international consultant and keynote speaker that specializes in leadership & storytelling. Her TED talk on storytelling has been seen almost 2 million times and her book, The Perfect Story, will be published by Harper Collins next year.
You can find her at https://www.kareneber.com/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Nov 21, 2022 • 1h 1min
How the Best Comedians in the World Tell Stories with Stuart Goldsmith
Episode 105. What is the difference between “normal” storytelling and the stories stand-up comics tell? When you’re in front of an audience, is it more important to entertain or be authentic? And what is all this talk of torturing frogs??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Stuart Goldsmith.
Stuart is an award-winning comic, podcaster, and business speaker specialising in resilience and authenticity. In his podcast, the Comedian’s Comedian, he has interviewed more than 400 of the world’s greatest stand-ups and has reached over 20 MILLION downloads - which is just a little bit more than what I’ve got.
As a speaker, he has super-charged the resilience of clients including Deloitte, LEGO, eBay, the BBC and many more.
He has performed as a stand-up on the Conan O’Brien show, in Russell Howard's Comedy Central and has been the studio warm-up for The Graham Norton Show for the last 7 years!
You can find him on https://www.stuartgoldsmith.com, and you can see the hilarious frog-torturing bit we talked about here: https://youtu.be/eiLNKvDRAUg
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Nov 7, 2022 • 60min
How to Raise Billions (and Sell Oysters!) with Stacy Havener
Episode 104. What is the most useful story when you're raising money? What is the biggest mistake you can make when you tell it? Are there really human beings in the finance world??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Stacy Havener.
Stacy is the founder and CEO of Havener Capital, an agency dedicated to helping boutique asset managers build, launch, and grow funds, and she’s raised $8 billion dollars that led to an additional $30 billion in follow-on assets under management. The reason I’m talking to her is because her secret weapon is storytelling.
You can find her at https://www.linkedin.com/in/stacyhavener/, stacyhavener.com and havenercapital.com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Oct 24, 2022 • 1h 10min
How to Find and Craft Your Most Useful Story with Nausheen I. Chen (Storypowers Lab #1)
Episode 103. How do you figure out which stories you need to tell? Where do you find them? How do you decide what's important and what's not, what works and what doesn't?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Nausheen I. Chen.
Nausheen is a keynote speaker and leadership communications coach, helping leaders speak with high impact on camera, on stage and in person. She has spoken and trained at TEDx, TechCrunch Disrupt, Startup Grind, Le Wagon and many more places I wouldn’t know how to pronounce - but it’s a very long list!
She’s also a woman with no common sense or self-preservation instinct, because she’s agreed to be the guinea pig to the very first Storypowers Lab, where I’ll help someone solve a business communication problem through story. We’re going to figure out what story she needs, dig up through her past for all the sordid and embarrassing details and then craft it together, live! Well, not live for you, but live for us, which just about the same thing!
You can find her at https://www.linkedin.com/in/nausheenichen/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Oct 10, 2022 • 57min
How to Leverage Storytelling on Social Media with Ash Rathod
Episode 102. What's the most common mistake people make when telling stories on social media? Is it easier to be a good writer or storyteller? Why is Ash's wife better than mine??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Ash Rathod.
Ash is a story consultant, writer and certified Brand Strategist. He runs his own creative agency and is one of the founders of The Story Gym - alongside Michael Kirsten, who was a previous guest of this show. Ash is also a LinkedIn powerhouse, and his posts reach hundreds of thousands of people every week - and sometimes every day!!
You can find him at https://www.linkedin.com/in/ashrathod/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Sep 26, 2022 • 1h 4min
How to Tell Stories of Innovation, Disruption (and Chocolate!) with Michael Margolis
Episode 101. How do you tell people that they're wrong and keep them on your side? What do you do when your business outgrows your story? And what's all this talk of chocolate anyway??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Michael Margolis.
Michael is the CEO and founder of Storied, a strategic messaging firm specialising in the story of innovation and disruption. Since 2002, he’s advised clients across 34 industries and 15 countries, including Facebook, Google, Hulu, Greenpeace and NASA.
He is also a two-time TEDx speaker, number-one Amazon bestselling author and his work has been featured in Fast Company, TIME and INc. magazines.
You can find him at https://www.storiedinc.com and https://www.linkedin.com/in/michaelmargolis/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

May 9, 2022 • 54sec
We are on a break!!
We'll be back in a few weeks!
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.

Apr 25, 2022 • 48min
23 Storytelling Lessons from 100 Episodes
Episode 100. After 100 episodes, what storytelling lessons have I learned? Well, a few, so here are 23 for you, and they cover: why stories matter, what do you use stories for, where do you find them, how do you tell them, what mistakes should you look out for and some unexpected ways telling stories helps you, the teller. Enjoy!!
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.