Clarify Your Brand through Story with Caroline Mays

Why are bios and About sections so terrible? How can you use them instead to clarify who you are, what you do and why it matters? And finally, who is Carrie Yoga Bunny?? 

74. Clarify Your Brand Through Story with Caroline Mays

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp

And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers

My guest today is Caroline Mays.

Caroline Mays is a writer and the creator of Switchblade Lemonade, a defiantly unorthodox image-crafting and bio-writing salon, that's changed the meaning of the word "bio" by elevating its purpose from obligatory drivel to Epic Credential™, designed to open doors and claim an audience for professionals spearheading a movement.

She believes your bio should be so good you could make a movie out of it.

You can find Caroline at https://www.switchbladelemonade.com.

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, and on https://storypowers.com.