Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #163 — This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also author of two books, the last of which, Stand Out, was just published. In this podcast, we talk about the challenges of finding one’s path, the importance and techniques to build one’s network, as well as a great tip on how to manage your contacts effectively. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #162 — This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and unmissable marketing podcast. In this podcast, we talk about branding and how companies can better drive trust. We look at how top executives should be driving the digital agenda and also explore the issues of privacy for marketers. A most zesty interview. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #161 — This interview is with a dynamic duo from Sigfox, a big success story out of France, with Thomas Nicholls, EVP of Communications, and Marion Moreau, in charge of Corporate Branding. If you are at all curious about the Internet of Things, Sigfox is on a path to be one of the most significant players in the IoT area. In this conversation, we discuss what Sigfox is up to, how it is connecting the real world to the Internet, the business model as well as get an peek at the exciting Sigfox Foundation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #160 — This interview is with Adrian Swinscoe, a consultant, speaker and author of RARE Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a great podcast I can also encourage you listen to! In this chat, Adrian talks about some really interesting and different cases of companies delivering a superior customer experience. Some great insights for anyone looking to become more customer centric. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #159 — This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Dealing with the complications and localization in 15 European countries, Zalando is a standout German success story, having turned profitable last year on sales over 2 billion euros. In this podcast, we discuss several of the localisation challenges, including payment, customer care, product offer and communication. A fascinating approach.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #158 — This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data, how it is stored and organised and how it is used by the writers. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #157 — This interview is with Harriet Ruff, IBM Social Consulting, based in London, working on social business, big data and content analytics. In this conversation, we explore what is social business, we look at the cross section of big data and social media, as well as dig into the IBM activities at Wimbledon, where Harriet spent two weeks at this year’s tournament, driving social data with Wimbledon. Playing with “big” data and social media in sports is a great way to experiment. Harriet shares with us some insights and lessons learned. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #156 — This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design online, content marketing, copywriting and headline writing as well as bringing a luxury experience online. Keren provides lots of really useful tips and tricks, coming from someone who walks the talk. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #155 — This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that the latest new technologies and tools represent for journalists. Among other topics, we also look at how digital advertising needs to evolve. A fascinating interview in that journalists have been and continue to be at the forefront of the digital revolution. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. [Photo by Brett Van Ort]Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best new technologies out there and some tips on how to stay up to date in this fast paced world. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)