Leadership, Brand Strategy & Transformation - Minter Dialogue

Evergreen Podcasts | Minter Dialogue
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Mar 7, 2015 • 35min

Rainforest Connection - Topher White uses technology and entrepreneurial spirit for the sake of saving rainforests (MDE136)

Minter Dialogue Episode #136 — This interview is with Topher White, founder and CEO of Rainforest Connection, a not-for-profit initiative that uses entrepreneurial flair and technological know-how to help stop deforestation. Topher recently made a rousing speech at TEDxCern and was a laureate at the Netexplo 2015 Forum. A man on a mission to track down illegal tree loggers, Topher has installed his system in rainforests across three continents. A fascinating story. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 28, 2015 • 28min

What's Whichit? A promising new way to heighten engagement (MDE135) - Itw with Jonathan Gan, CEO & Founder

Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take advantage of the whichit app — that has come to life “mobile first.” Jonathan shares with us several interesting use cases. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 22, 2015 • 45min

Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134)

Minter Dialogue Episode #134 — This interview is with Jeffrey K Rohrs, VP of marketing and insights at Salesforce, as well as author the book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital marketing and transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands that are part of a larger corporation and what role the C-suite can be playing in digital transformation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 14, 2015 • 37min

Talking creative agencies and digital transformation with Tim @Sparkey at Congregation Partners (MDE133)

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need to evolve to enhance their digital know-how, accepting a test&learn culture, branding, new creative processes for running campaigns, the language of digital in business and much more. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 13, 2015 • 36min

Michal Eitan - expert on design management at Bezalel Academy of Arts and Design (MDE132)

Minter Dialogue Episode #132 — This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at the Bezalel Academy of Arts and Design in Jerusalem. Michal is also part of the UNESCO Netexplo Advisory Board. In this interview, we talk about the role and importance of designers in today’s business world. How the design process has changed and how to improve design thinking and process. Considering the amount of new tech coming out of Israel, Michal is at one true epicentres of tech innovation of the world. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 3, 2015 • 38min

Interview with @TedRubin, talking about real CMO challenges and building relationships (MDE131)

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 25, 2015 • 48min

Scott Monty - ex Global head of social at Ford and now EVP at SHIFT (MDE130)

Minter Dialogue Episode #130 — This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott was instrumental in driving a successful digital strategy under Alan Mullaly’s reign, he recently joined the premier agency SHIFT Communications. Scott has been ranked by the Economist as one of the top 5 social business leaders and by Forbes as one of the top 10 influencers on social media. Experienced in execution and generous in spirit, you should definitely enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 17, 2015 • 39min

David Meerman Scott - on Marketing the Moon and the new rules of sales and service (MDE129)

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and my favorite: Marketing Lessons from The Grateful Dead. David is a must follow guy, if you don’t already. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 10, 2015 • 30min

Pierre-Loic Assayag, founder and CEO of Traackr, for better influence marketing (MDE128)

Minter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 4, 2015 • 42min

Interview with David Ohayon, Chief Digital Officer at John Paul, concierge services (MDE127)

Minter Dialogue Episode #127 — This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain executives in a company, John Paul has a service and technology whose purpose is to provide reliable, customized services for consumers of higher end brands. David is responsible for both marketing and IT at John Paul and shares with us his experience in driving the business through the digital lens. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

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