Leadership, Brand Strategy & Transformation - Minter Dialogue
Evergreen Podcasts | Minter Dialogue
With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! This show has had multiple awards and citations over the years, including the #2 Brand Strategy podcast worldwide by Feedspot in 2025 (#1 in the UK), as well as #22 among all Leadership podcasts. It was also listed as a Top 50 leadership podcast by LeadersHum for 2022 and Top 50 Marketing Blog/Podcasts by Linkedin.Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He also hosts The Joy of Padel podcast.Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.
Episodes
Mentioned books
Nov 5, 2015 • 18min
How HR at Jaguar Land Rover helps drive innovation with Matt Anderson (MDE173)
Minter Dialogue Episode #173 — This interview is with Matt Anderson, HR strategy manager at Jaguar Land Rover. After speaking at the HR Tech World 2015 conference, I caught up with Matt to discuss how Jaguar Land Rover approaches innovation from an HR perspective, the impact of disruption, challenges of recruitment for luxury automotive and how HR can help impact change within the organization.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
Nov 4, 2015 • 34min
Driving high-performance leadership with Heidi Spirgi, @Marcus Buckingham Company (MDE172)
Minter Dialogue Episode #172 —
This interview is with Heidi Spirgi, head of product and services at The Marcus Buckingham Company, providing research, tools and coaching for high performance leadership. In this discussion, we look at the role of leadership in driving change, the new role for Human Resources, establishing accountability, measuring performance, the idiosyncratic rater effect, women in tech, how to make online learning effective, and much more. A stimulating conversation.
Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Nov 1, 2015 • 43min
Digital marketing strategy for ghd, a premium player for hairdressers and consumers (MDE171)
Minter Dialogue Episode #171 — This interview is with Caroline Rolfe, Global Director of Digital at ghd, providing premium hair styling tools — most notably hair straighteners — for hairdressers and consumers. Caroline has driven a very progressive digital strategy for ghd and in this interview shares with us some of the key components of ghd’s approach, including an inside look at ghd’s social media strategy and the importance of advocacy. Plenty of operational pointers and insights. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Oct 30, 2015 • 31min
Driving Recruitment Online - How To Improve Your HR's Online Efficiency with Jonny Campbell @SocialTalent (MDE170)
Minter Dialogue Episode #170 — This interview is with Jonny Campbell, founder and CEO of Social Talent, a fast-growing agency based in Dublin that provides specialised training for HR personnel. Jonny was the masterful emcee of the HR Tech World conference in Paris. Jonny’s a connected man who walks the talk. In this conversation, we discuss the challenges for HR teams today, some of Jonny’s top tips for recruiting talent online, some of the keys to success in online training and the power of social media to drive his company’s business. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Oct 23, 2015 • 22min
Pop Up Immo - The Marketplace for Short Term Pop Up Commercial Spaces (MDE169)
Minter Dialogue Episode #169 —
This interview is with Benoit Clement-Bollee, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, PopUpImmo is Airbnb for commercial rentals. They essentially connect companies/brands with landlords to create pop up stores or concepts. In this discussion, Benoit and I discuss the pop up business and how brands are taking advantage of this nascent retail trend, also looking at the differences in the various retail markets.
Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Oct 16, 2015 • 28min
Driving traffic and editorial content with data, with Leon Ho, Founder of Lifehack (MDE168)
Minter Dialogue Episode #168 —
This interview is with Leon Ho, the founder of LifeHack.org, a site whose purpose is to share beneficial tips for life with over 20 million visitors per month. In this podcast, we discuss Lifehack’s business, its community, and get into the weeds about how Lifehack drives its content strategy and traffic. We talk about ad blocking, data analytics and, of course, productivity.
Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Oct 11, 2015 • 50min
Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)
Minter Dialogue Episode #167 —
This interview is with Alex Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, but is also Creative Director, founder and President of the eponymous luxury horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, specific to this luxury segment. We discuss social media marketing, commerce and influencer marketing among other great topics. Support the show (https://www.patreon.com/minterdial)
Oct 3, 2015 • 43min
Digital Marketing at a Luxury Brand - With De Grisogono's Violetta Gruosi, Social Media Manager (MDE166)
Minter Dialogue Episode #166 — This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to drive the business. Among luxury brands, they are showing a new route. And I am also happy to announce that I have signed up an inaugural sponsorship of this podcast with the good folks at Traackr.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
Sep 25, 2015 • 39min
Digital Location Management - A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165)
Minter Dialogue Episode #165 — This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance the link between mobile and retail. We also discuss company’s own digital transformation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Sep 19, 2015 • 49min
Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)
Minter Dialogue Episode #164 —
This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising as well as the differences between the North American and Chinese markets. In this discussion, we talk about the challenges of evaluating ad effectiveness across the different devices and platforms, the link between watching and buying as well as some great insights on how advertising needs to evolve.
Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
