Minter Dialogue Episode #169 —
This interview is with Benoit Clement-Bollee, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, PopUpImmo is Airbnb for commercial rentals. They essentially connect companies/brands with landlords to create pop up stores or concepts. In this discussion, Benoit and I discuss the pop up business and how brands are taking advantage of this nascent retail trend, also looking at the differences in the various retail markets.
Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.
Support the show (https://www.patreon.com/minterdial)
Leadership, Brand Strategy & Transformation - Minter Dialogue