Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)

Minter Dialogue Episode #167 — This interview is with Alex Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, but is also Creative Director, founder and President of the eponymous luxury horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, specific to this luxury segment. We discuss social media marketing, commerce and influencer marketing among other great topics.

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