Leadership, Brand Strategy & Transformation - Minter Dialogue

Evergreen Podcasts | Minter Dialogue
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Jan 28, 2018 • 36min

Injecting meaning into design. More than user-centric design, Julie Jensen Bennett uses meaning-centric design. (MDE263)

Minter Dialogue Episode #263 Julie Jensen Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering "meaning-centred design and innovation." In this conversation, we look at how design can be a far more strategic component of your brand and business. We look at some important questions: What is meaning? How to craft meaning-centred design? The intersection of culture, brand and meaning. Can we (human beings) create a shared language with computers that understands the implicit and unspoken elements? A lot of great insights. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Jan 21, 2018 • 37min

Important Marketing Tips and Trends for 2018 and Creating Powerful and Effective Education Online with Kerry O'Shea Gorgone (MDE262)

Minter Dialogue Episode #262 Kerry O'Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of the Marketing Smarts podcast. In this podcast, we discuss some important trends and tips for marketers in 2018, including the upcoming GDPR implementation in Europe, as well as look at how to provide and lead great education using the digital tools and platforms.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Dec 17, 2017 • 40min

Using Artificial Intelligence to Create Great Content, With Martin Adams CEO of Codec.AI (MDE261)

Minter Dialogue Episode #261 Martin Adams is CEO & Co Founder @ Codec, a platform using AI to help produce content and drive content marketing. Martin is also a speaker on innovation, AI and the blockchain. In this conversation, we look at how Martin has gone about using AI for his business and what tips and tricks there are for any business looking to do the same. We also look at the content marketing situation and what are some best practices for today's marketers. A most stimulating chat. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Dec 10, 2017 • 52min

Artificial Intelligence Plus Data Ownership And A New Business Model with Nick Oliver at People.Io (MDE260)

Minter Dialogue Episode #260 Nick Oliver is an entrepreneur who is looking at the cross section of artificial intelligence, personal data and business models. He's the founder and CEO of people.io, a start-up whose purpose is giving people ownership of their data. People.io is described as a firewall for people. In this conversation, we discuss Nick's remarkable background, the inspiration behind and the development of People.Io. It's an innovative initiative and a fascinating story. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my bi-weekly newsletter. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Dec 3, 2017 • 30min

Founding A Bona Fide Culture of Continuous Learning with Magoo Giles (MDE259)

Minter Dialogue Episode #259 Magoo Giles is the founder, director and chief storyteller at The Knightsbridge School. In this conversation with the entertaining Magoo, we discuss how he came to found the school, how one creates and instills a legitimate and sustainable culture, and how to manage the challenges that any entrepreneur faces when hiring individuals, making the values come alive or even passing on the reins. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Nov 26, 2017 • 47min

Driving Digital Transformation at the BBC with Dmitry Shishkin (MDE258)

Minter Dialogue Episode #258 Dmitry Shishkin is Digital Editor at the BBC World Service, shaping the evolution of the famed BBC World Service in the digital age. He's also overseeing the Languages digital product requirements, helping the expansion into the strategic "need" and "want" markets. At the coal face of the impact of digital on media, Dmitry also helps the editorial teams react and adjust to the changing consumptions patterns. A fascinating journey. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Nov 19, 2017 • 34min

Creating meaningful experiences and events with Julian Hay (MDE257)

Minter Dialogue Episode #257 Julian Hay is founder and CEO of iMedia Group, which covers iMedia, iMediaSport as well as some other interesting initiatives including The Wondr Academy and Wondrlust. Julian has embedded in everything he does his WHY. It's a purpose-led organisation, helping companies to create experiences that transcend marketing solutions. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Nov 12, 2017 • 41min

Innovate or Disappear. Olivier Laborde discusses how he has led innovation within large business (MDE256)

Minter Dialogue Episode #256 Olivier Laborde is one of those unusual breeds of operational marketers in a large well-known multinational who has also published a book, an award winner no less: Innovate or Disappear. Based on his experience of running the Innovation Lab, Olivier talks about the challenges and key success factors of driving change and innovation within a large business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Nov 5, 2017 • 39min

Converting From a Commercial to a Social Enterprise, A Real Life Case with Phillip Ullmann at Cordant Group (MDE255)

Minter Dialogue Episode #255 Phillip Ullmann is the CEO of Cordant Group, a £850MM family-owned international company offering integrated services including recruitment, security, cleaning and technical electrical services. In this interview, we discuss how Phillip has led the company from a commercial company to a social enterprise, bringing along his co-shareholders, board of directors, managers and the entire workforce. He’s on a mission to encourage broader uptake of social enterprise as a sustainable model. A fascinating journey. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Oct 29, 2017 • 38min

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Minter Dialogue Episode #254 Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, A Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The Brand Relevance Index, discussing the importance of content, purpose and the different cultural aspects by country. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

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